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Victor Karpenko has a reputation for redefining what it means to succeed in SEO. As the founder of SeoProfy, a company with nearly 200 specialists covering everything from technical optimizations to strategic link building, Victor has built a powerhouse in an industry where adaptability and precision are everything. In this conversation, he opens up about the future of SEO, what it takes to stay ahead of Google’s evolving algorithms, and why data-driven strategies are more essential than ever.
Moreover, SeoProfy, a data-driven SEO company, operates with one goal: to help clients not only rank but thrive in a competitive digital landscape. By analyzing data from every angle, Victor’s team tailors SEO strategies that drive real results across diverse industries. Today, he shares his thoughts on the next big trends, the role of AI, and what businesses should start doing now to prepare for SEO in 2025.
Q: Victor, thank you for joining us. With your extensive background in SEO, how has the field changed since you began, and how does SeoProfy adapt to these transformations?
Victor Karpenko: SEO has matured significantly, shifting from straightforward tactics like keyword stuffing to a complex, data-centred practice. Search engines now reward quality content, optimized user experience, and technical soundness. SeoProfy has evolved in tandem, building a team of specialized professionals across different areas—link building, content, and technical SEO. We approach SEO from every angle to create strategies that reflect where search engines are heading, not where they’ve been. Flexibility and foresight are essential in this industry.
Q: SeoProfy is known as a data-driven SEO company. Can you explain what this means for your clients and your team?
Victor: Absolutely. Data drives every decision we make. We analyze site performance metrics, conversion rates, and search trends to create tailored strategies for each client. Our clients see the benefit because we don’t make guesses; we use hard data to optimize their rankings and engagement. With a data-driven approach, we’re not just aiming for higher rankings but for metrics that translate into business growth. Data-driven SEO is critical as search engines continuously refine their algorithms to deliver more personalized, relevant results.
Q: Artificial intelligence has become prominent in digital marketing. How does SeoProfy integrate AI into its SEO strategies?
Victor: AI plays a role in enhancing efficiency and accuracy, especially in data analysis. We use AI to analyze patterns, segment audiences, and automate repetitive tasks like keyword research. However, we don’t rely solely on AI; human insight and experience are vital. AI supports our team by handling the volume and complexity of data, allowing them to focus on strategy and creative solutions. As AI continues to develop, I believe it will handle more of the operational aspects of SEO, but experienced professionals will remain central to decision-making and innovation.
Q: Google’s algorithm updates often disrupt SEO strategies. How does SeoProfy stay ahead of these changes?
Victor: Staying current with Google’s updates is a significant part of our approach. We maintain a research team that monitors every update, examining the impact on our clients’ rankings and adjusting strategies as needed. However, our core focus remains the same: high-quality content, a strong user experience, and technical soundness. When an algorithm changes, these fundamentals tend to hold strong, allowing us to adjust rather than overhaul our clients’ strategies.
Q: Link building remains a foundational element of SEO. What changes do you foresee in this area by 2025?
Victor: Link building will continue to be essential, but the focus will shift even more toward quality and relevance. Search engines are becoming better at recognizing natural, authoritative links. Our approach prioritizes building relationships with reputable sites and creating content that earns links organically. By 2025, I expect link building strategies to be increasingly aligned with genuine partnerships and industry connections.
Q: How does SeoProfy prioritize technical SEO, and why is it so crucial to success?
Victor: Technical SEO is the foundation for any successful strategy. If a website has issues with structure, speed, or mobile optimization, it won’t perform well, no matter the content quality. Our technical team addresses these elements to ensure our clients’ sites are fully optimized. In 2025, technical SEO will likely expand to include new standards for accessibility, security, and loading speed as users demand seamless online experiences.
Q: Content remains central to SEO. How do you foresee its role evolving over the next few years?
Victor: Content will always be at the core of SEO, but the format and depth will continue to evolve. Users now expect content that’s interactive, visually engaging, and highly relevant. As search engines become more sophisticated, content needs to be tailored not only to rank but to engage and provide real value. We’re focusing on multi-format content that speaks directly to users’ needs, which I believe will be a critical aspect of successful SEO in the coming years.
Q: For businesses looking to strengthen their SEO strategies for 2025, what advice would you give?
Victor: Focus on quality across all aspects of your strategy. Invest in technical optimization, understand your audience’s needs, and create valuable content. Avoid shortcuts and prioritize sustainable growth—this is where real results come from. Embrace data and automation where possible, but balance it with the human insight that only experienced professionals can offer. SEO in 2025 will be more competitive than ever, so establishing strong fundamentals is key.
Q: What’s next for SeoProfy as you look to the future of SEO?
Victor: SeoProfy will continue to grow and innovate, focusing on developing new tools and refining our data-driven approach. As the industry evolves, we’re committed to helping our clients not only adapt but excel. For us, the future is about pushing boundaries in SEO while maintaining the quality and attention to detail that have brought us success. We’re excited for what’s to come and eager to be part of shaping the future of SEO.