Essential SEO skills for media professionals – Journalism UK
Starts: 4 November 2025 – This intensive online course taking place over four 90 minute Zoom sessions will teach you how to use SEO to plan, develop and optimise articles to find readers through Google and other search engines
Date: 13:00, 4 November 2025
Location: Fully online
Cost: £250.00 + VAT
Trainer: Adam Tinworth
Search engine optimisation (SEO) has changed dramatically in the last few years, with shift towards a machine learning-informed algorithm and intent-based search changing the landscape beyond recognition.
Despite this, many publishers are relying on outdated SEO training that does not take into account recent changes or – worse – is actively harming their site’s search performance.
This course has been completely updated to take account of recent changes (including RankBrain and BERT additions the algorithm). It will also address the changes in the way Google handles contributed and sponsored content, and help you navigate the Core Web Vitals update.
This workshop will provide media professionals everything they need to know about SEO and how search engines operate. It will provide them with the skills to both optimise pages, and to plan strategically for SEO success.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning. We’re taking advantage of the shift to an online format to provide a more interactive style of learning, with opportunity for attendees to apply what they’ve learnt in one session before the next, and get detailed feedback on that.
What is Google looking for?
SEO strategy
This is an online course. It will be delivered in four 90-minute sessions each Tuesday starting 4 November from 1pm – 2:30pm GMT.
A journalist for 30 years, Adam now works as a consultant and trainer in digital journalism, audience growth, social media and content strategy.
His clients have ranged from large, global outlets such as The Financial Times, The Straits Times and The Telegraph to smaller publishers and businesses.
Adam is also a lecturer in the UK’s leading journalism department at City, University of London and has written about digital content, social media and publishing for more than 20 years at One Man & His Blog.
Find him on Twitter @adders.
Natasha Gunn
Jane Wild
Jason McGee-Abe
Alex Anderson, deputy editor, Corporate Jet Investor
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