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Feb 27, 2025 | Marketing and Promotion, Teledentistry | 0 |
Summary: As orthodontic practices adapt to digital shifts, optimizing for regional SEO alongside local SEO is essential to attract a broader patient base. With remote monitoring reducing in-office visits, patients are more willing to travel for quality care, making a strong regional online presence a key factor in growth.
Key Takeaways:
As the digital world continues to shift, so must orthodontic practices to adjust their online marketing strategies to stay ahead. One of the most significant changes we’re seeing is the move from a narrow local SEO strategy to an expanded regional. This does not mean abandoning local SEO but rather enhancing it to capture a broader audience. With remote monitoring reducing the need for frequent in-office visits, patients are increasingly willing to travel for high-quality care. To effectively reach and convert both local and regional leads, practices must optimize for regional SEO in addition to maintaining strong local visibility.
At the heart of SEO is smart keyword usage. For orthodontic practices, using localized keywords is critical to showing up in search results where it matters most. Make sure you’re including keywords that speak directly to your geographic area, such as:
Also, don’t forget about voice search optimization, as more people are using voice-activated assistants to find services. Natural language phrases like, “Where can I find the best orthodontist near me?” can make a difference.
Tailoring your content to reflect your local community is a powerful strategy. Consider including:
Localized content builds trust and shows potential patients that your practice is truly part of their community.
Being listed consistently in online directories boosts your regional SEO efforts. Ensure that your practice is visible on platforms like:
The key here is consistency. Your name, address, and phone number (NAP) must be the same across every platform to increase credibility and improve your rankings.
Reviews play a massive role in whether a potential patient chooses your practice. Encourage happy patients to leave reviews on:
Always respond to reviews promptly, both good and bad, to show that you’re engaged and committed to patient satisfaction. Not only will this help improve your search ranking, but it also reinforces trust in your practice.
Your Google Business Profile (GBP) is one of your most valuable tools for increasing local visibility. Make sure it’s fully optimized by:
A well-maintained and polished GBP can be a game-changer in helping patients find and choose your practice.
READ MORE: Dr Glaser’s Top 10 Reasons to Use Virtual Treatment Monitoring
When you implement these strategies, your practice will see greater visibility, drawing in more patients, even from outside your immediate area. People are willing to drive further for convenience, top-tier care, and advanced technology. By positioning your practice as the go-to option in your region, you’ll capture a larger, more diverse patient base.
To immediately improve your local SEO:
Think about it—would you travel for the best? If yes, how would you find that provider? Now, ask yourself: Are you being found? Take a few minutes today to check your online presence and start optimizing for regional SEO success. OP
Photo: ID 348691758 © Mohammad Abdur Razzaque | Dreamstime.com
Amy Stafford, North American director for The Invisible Orthodontist, has dedicated almost 30 years to the orthodontic profession, a journey that began as a part-time summer job and grew into a lifelong passion. Stafford’s career has spanned roles from traveling nationally as a software and team trainer to in-practice positions as a records assistant, clinical assistant, treatment coordinator, marketing director, and leadership positions in management and business development. She was named SureSmile Treatment Coordinator of the Year and earned Disney Customer Experience Certification.
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