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I have always been curious. Curious about how people find what they need online. Curious about how the right words in the right place can lead someone to a product, a solution, or even an idea that changes everything. That curiosity is what first pulled me into the world of SEO and content strategy and it’s what still drives me every day.
But this trip wasn’t about keywords and rankings alone. I learned how to assist, connect, and communicate in meaningful ways.
My journey was not easy from day one. Like most, I am Arezoo who fell into digital marketing with a general interest and a passion for knowing how things operated behind the scenes. But the more I discovered about SEO the algorithms, the framework, and the psychology of search the more I became enamored with it.
Not due to the techy aspect (although I like the data), but due to what it does for individuals. I came to the realization that I didn’t want to merely assist page rank, but I wanted to produce content that assists people.
That minor shift in thinking altered everything. All of a sudden, it wasn’t about following trends; it was about establishing trust.
At the core, I always wanted to make a difference in people’s lives. I view SEO as a form of virtual bridge that brings people to what they require when they require it. It brings businesses to the correct audience. It brings creators to consumers. And to me, that’s powerful.
There’s something fundamentally satisfying about realizing that your approach was responsible for a person discovering their ideal product, or that your content provided someone with a sense of being heard and understood. That human aspect of SEO of predicting needs and fixing issues is what keeps me fired up each day.
Of course, the journey wasn’t without challenges. Burnout was one of the largest challenges that I encountered. I agreed to every project, every client, and every midnight revision. I eventually ran into a wall.
It wasn’t fancy, but it needed to be done. That burnout stage made me slow down and reflect on what was important. I discovered that saying no is an act of self-respect, boundaries are an act of self-love, and rest is not the enemy of productivity, rest is part of it.
Ever since I’ve been much more mindful of my time and energy. I work smarter, not harder. I listen to my body. I take a pause.
And you know what? I’ve learned more personally and professionally than I ever did in the hustle-only culture.
I love to start my day with a warm cup of herbal tea. I prefer to ease into my mornings with intention rather than urgency. Once I’m settled, I dive into my inbox and client reports and get ready for what’s ahead.
My workday is dedicated to deep, focused work. Depending on the day, that might include:
Afternoons are a mix of creativity and planning. I thrive in that space where structure meets spontaneity. In between calls and strategy sessions, I make it a point to sneak in a short walk to:
Evenings are non-negotiable. That’s family time. That’s my time. It’s when I intentionally disconnect from work and screens to reconnect with the people and rituals that matter most.
I’ve learned that staying sane is a strategy in itself. For me, mountain climbing is the ultimate reset. It is something that challenges me, humbles me, and helps me remember how small (yet powerful) we truly are.
On everyday days, I stay grounded through small but intentional habits:
These rituals may seem simple, but they’re my secret to showing up sharper, stronger, and more inspired each day.
One of the most prevalent misconceptions I come across is that SEO is this cold, mechanical practice. People believe it’s all code and numbers. But to me, SEO is really human.
It’s empathetic. It’s about walking in your users’ shoes and saying, “What are they looking for and why?” It’s about providing value, not traffic. It’s about relationships, not just conversion.
And perhaps that’s something people also misinterpret about me: I am analytical, yes but I am also incredibly intuitive. I’m interested in the people behind the numbers.
This is what I wish someone had explained to me back at the start: You don’t need all the answers. You won’t have it all figured out and that’s just fine.
The secret is to get started, remain curious, ask questions, and record it all. Errors will be made. Pivots are unavoidable. But if you lead with purpose and continue to learn, you’ll create your own trajectory, one that’s fulfilling, not merely successful.