website SEOWebsite Traffic
Sign up
Sign in
Sign up
Sign in
Follow publication
empowerment through data, knowledge, and expertise. Join DDI community at https://join.datadriveninvestor.com
Follow publication
—
1
Listen
Share
Search just changed. This time, you’re not writing to rank. You’re writing to be quoted.
Back in the early 2000s, Search Engine Optimization was an internet geek’s wet dream.
We dug into algorithm theories and debated on forums like comic book fans arguing DC versus Marvel.
As Google proved too big to fail, other search engines quietly dropped away. SEO pros had to focus all their energy on the one that mattered.
Google was the challenge that search gurus claimed to master. Just as we cracked its mysterious process, Big G would change the rules. We’d scramble to adjust.
This time the disruption came from an unexpected source: large language models.
LLMs didn’t just compete, they rewrote the playbook.
Google had to pivot fast..
The shift didn’t arrive with a loud announcement. It slid in under AI rollouts, summary boxes, and conversational interfaces. Now Google, Bing, and Perplexity aren’t just listing results — they’re writing the answers.
If your content isn’t cited inside that response, you’re not in the room.
Let’s talk about how to fix that.
You used to chase keywords. Then you chased links. Then structure.
That still matters. But not the way it did.
AI search engines read like editors, not crawlers. They don’t surface your content. They synthesize it. Which means your content doesn’t need to rank first. It needs to earn trust — enough trust to be paraphrased, pulled, or quoted in the answer itself.
It’s not about placement. It’s about influence.
GEO is short for Generative Engine Optimization. Not another acronym to chase. It’s a discipline.
You’re writing for retrieval, interpretation, and synthesis. You’re not trying to “get seen.” You’re trying to get used.
Three things matter now:
If that sounds simple, it’s because the principles are. The execution isn’t.
Let’s pull back the curtain on how generative search works:
That’s where your article either gets stitched in — or skipped.
The quality bar isn’t “well-written.” It’s “undeniably useful.”
No one’s searching “CRM optimization 2025.”
They’re asking: “Why is my customer churn still high even with automation?”
Answer that.
Use tools like AnswerThePublic or “People Also Ask” to reverse-engineer what real users are typing in.
Break sections every 300 words. Use clear subheads. Highlight key points.
Paragraphs should be short. Not for style, but for scanning.
AI models don’t “read” like humans. They chunk. Help them.
Google’s framework is E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.
You need to show all four.
Link to credentials. Publish your results. Don’t talk “thought leadership.” Demonstrate outcomes.
Treat your bio like a pitch deck — because that’s what it is.
AI tools love structure: lists, summaries, definitions, contrasts.
Give them:
Don’t fluff it up. Don’t explain what everyone already knows.
Say something worth quoting — and say it clean.
Neil Patel’s research is clear:
The win is being the answer before someone even hits your site.
That’s awareness, trust, and positioning — without an ad spend.
If your site’s loaded with JavaScript or built like a brochure, AI won’t crawl it right. And if it can’t crawl it, it won’t cite it.
The bar is rising.
You’re no longer competing for attention. You’re competing for interpretation. AI models are deciding which voices get heard. Yours only makes the cut if it teaches better than the rest.
Every article trains the engine.
Train it to see you as the one who knows the answer.
Write with clarity. Write with structure. Write with receipts.
Because the next time someone searches for what you do, you won’t just want to show up. You’ll want the AI to say your name out loud.
If this sparked new thinking or raised new questions, drop them below. Pick up your free GEO prep cheat sheet here. It comes with a serious prompt chain that gets you in the habit of optimizing for search every time you create content. FREE GEO Cheat Sheet Here>
What part of this transition feels most confusing or frustrating?
—
—
1
empowerment through data, knowledge, and expertise. Join DDI community at https://join.datadriveninvestor.com
Retired content marketing consultant. Author, artist, husband, father and owner of DiD Publishing. Still helping small business owners daily.
Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech
