SEO
Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform.
By the numbers:
- Incorrect account suspensions are down over 80%.
- Suspension appeals are being processed 70% faster.
- 99% of appeals are now resolved within 24 hours.
Why we care. Advertisers depend on uninterrupted access to Google Ads to reach customers and drive revenue. Erroneous suspensions can derail campaigns and business operations, especially for small and mid-size advertisers.
How they did it:
- Clarified policy language to make compliance simpler.
- Used Google’s Gemini AI to sharpen detection systems and reduce false positives.
- Improved internal review and appeal processes to get legitimate advertisers reinstated more quickly.
The big picture. Google Ads processes millions of advertiser accounts globally and faces constant threats from scammers and policy violators. Balancing enforcement with fairness has been a persistent challenge — one the company hopes these AI-driven improvements will finally stabilize.
Dig Deeper. Statement from Google Ads Liaison Ginny Marvin.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
