website SEOWebsite Traffic
Google's AI assistant activates expanded permissions across Android devices with updated privacy policy allowing human reviewer access to user conversations
Google Gemini app automatically activated access to Android phone, messaging, WhatsApp, and system utility functions on July 7, 2025, according to privacy policy updates announced June 11, 2025. The expanded permissions occur by default for Android users, requiring manual deactivation through the app’s settings menu.
“Starting today (07.07.2025), Google Gemini App automatically gains access to the following services on your Android phone: phone, messages, WhatsApp and system utilities,” according to a LinkedIn post by German privacy lawyer Steffen Gross. The automatic activation affects millions of Android users globally who have the Gemini app installed.
Subscribe the PPC Land newsletter ✉️ for similar stories like this one. Receive the news every day in your inbox. Free of ads. 10 USD per year.
Who: Google implemented automatic permission activation for Gemini app users across Android devices globally, affecting millions of users who have the AI assistant installed.
What: The Gemini app automatically gained access to phone functions, messaging, WhatsApp, and system utilities, with user data subject to human review for AI training purposes under Google’s updated privacy policy.
When: The automatic activation occurred on July 7, 2025, following a privacy policy update announced June 11, 2025, that expanded data usage permissions for AI development.
Where: The changes affect Android device users worldwide, with particular attention from European privacy advocates concerned about GDPR compliance and user consent requirements.
Why: Google expanded Gemini’s data access to improve AI capabilities and compete with other digital assistants, while generating additional user behavior data for machine learning development and potential advertising applications.
Subscribe the PPC Land newsletter ✉️ for similar stories like this one. Receive the news every day in your inbox. Free of ads. 10 USD per year.
According to Google’s privacy policy, updated June 11, 2025, user data collected through these services “is used for AI training and potentially reviewed by human reviewers (including service providers).” The policy covers all photos uploaded to Gemini and chat conversations with the AI assistant.
The data access remains active even when users had previously disabled “Gemini Apps Activity” before July 7, 2025. Users must manually deactivate the permissions through specific settings: Gemini App > Profile > Apps, where they can disable access to phone, messages, WhatsApp, and system utilities.
Google’s privacy documentation indicates the Gemini app processes information “from your devices and services to understand you, respond, and help you get things done.” The system accesses dialer functions, call and message logs, contacts, installed apps like Clock, language preferences, and screen content to facilitate user interactions.
According to the privacy policy, “human reviewers (including service providers) read, annotate, and process your Gemini Apps conversations” to improve product quality and generative machine-learning models. Google states it “takes steps to protect your privacy” by disconnecting conversations from user Google Accounts before reviewer access.
The company maintains that WhatsApp chat content is not directly read, but the system can trigger actions like sending messages through the app. However, the policy does not specify similar limitations for other messaging platforms or SMS functionality.
Data retention policies vary by user age and settings. For users 18 and older with Gemini Apps Activity enabled, Google stores activity data for up to 18 months by default, with options to adjust retention to 3 or 36 months. Even with Gemini Apps Activity disabled, conversations are saved with user accounts for up to 72 hours.
Subscribe the PPC Land newsletter ✉️ for similar stories like this one. Receive the news every day in your inbox. Free of ads. 10 USD per year.
Legal experts have raised concerns about the implementation timing and user notification process. German privacy attorney Steffen Gross characterized the move as “bold and brazen” in his LinkedIn analysis, noting that “in the AI race, all shame seems to have disappeared and all fear of sanctions has fallen away.”
The automatic activation occurs without explicit user consent for the expanded permissions. While Google’s privacy policy allows for data collection and human review, the lack of opt-out mechanisms before implementation raises questions about compliance with European Union data protection regulations.
According to the updated privacy policy, Google collects “your chats (including recordings of your Gemini Live interactions), what you share with Gemini Apps (like files, images, screens, page content from your browser), related product usage information, your feedback, info from connected apps, and location info.”
The expanded data access positions Google to gather more comprehensive user behavior data for advertising and AI training purposes. Digital marketing professionals tracking Google’s AI development have noted the company’s systematic approach to integrating AI capabilities across its platform ecosystem.
The timing coincides with Google’s broader AI integration strategy. The company recently forced Gemini AI features onto Workspace users amid pricing complaints, demonstrating a pattern of expanding AI access through existing services rather than opt-in adoption.
Marketing teams utilizing Android devices for campaign management and client communication should evaluate their data handling procedures. The expanded access means conversations, contact information, and app usage patterns may be subject to human review for AI training purposes.
Subscribe the PPC Land newsletter ✉️ for similar stories like this one. Receive the news every day in your inbox. Free of ads. 10 USD per year.
Android users can disable the automatic access through the Gemini app interface. The settings are located under Gemini App > Profile > Apps, where users can manually deactivate permissions for phone, messages, WhatsApp, and system utilities.
The location of these controls has drawn criticism from privacy advocates who note that Google has “hidden the off switch well,” requiring users to navigate through multiple menu layers to disable functionality that activated automatically.
Users can also manage broader Gemini activity through Google Account settings, including options to review and delete past conversations, adjust data retention periods, and modify permissions for location and other sensitive information.
The automatic permission activation has generated significant discussion among technology professionals and privacy advocates. The LinkedIn post documenting the changes received over 100 reactions and 38 comments, with many users expressing concerns about the lack of user control over AI feature deployment.
The implementation reflects broader industry tensions between AI development requirements and user privacy preferences. Technology companies face pressure to demonstrate return on investment for AI capabilities while navigating regulatory requirements in multiple jurisdictions.
European data protection authorities have previously investigated Google’s data collection practices, with the company facing multiple fines for GDPR violations. The automatic activation of expanded permissions may trigger additional regulatory scrutiny in markets with strict data protection frameworks.
Google’s privacy policy indicates the collected data supports machine-learning development beyond Gemini specifically. The information “is used to provide, improve, develop, and personalize Google products and services and machine-learning technologies, including Google’s enterprise products such as Google Cloud.”
The human review process involves both Google employees and external service providers. According to the policy, reviewers “read, annotate, and process your Gemini Apps conversations” with conversations disconnected from user accounts before review access.
Conversations that have been reviewed by human annotators are retained for up to three years, even after users delete their Gemini Apps activity. This extended retention period applies to related data including language settings, device type, location information, and user feedback.
The automatic permission activation occurs amid increasing regulatory scrutiny of big technology companies’ data practices. The UK’s Competition and Markets Authority launched a strategic investigation into Google Search dominancein January 2025, examining the company’s market power and data collection practices.
European regulators have consistently pushed for stronger user control over AI systems and data processing. The automatic activation without explicit consent may conflict with GDPR requirements for lawful basis and user rights regarding automated decision-making.
The policy update follows Google’s implementation of new frameworks for transatlantic data transfers, demonstrating the company’s efforts to maintain compliance across multiple jurisdictions while expanding AI capabilities.
The Gemini app’s expanded access leverages Android’s permission system to integrate with core device functions. The system can access dialer applications, messaging platforms, contact databases, and system utilities through existing Android APIs.
According to Google’s documentation, the integration also involves Google Assistant functionality for certain actions. When Gemini utilizes Google Assistant capabilities, relevant Assistant settings apply, but direct app integrations bypass these controls.
The screen content access capability allows Gemini to analyze what users are viewing and provide contextual assistance. This functionality extends beyond traditional voice assistants to include visual understanding of user interfaces and application content.
The automatic permission activation positions Google to compete more effectively with other AI assistants by providing more comprehensive user context. The expanded data access enables more personalized responses and predictive assistance capabilities.
The implementation strategy mirrors approaches used by other major technology companies. Privacy analysis has shown that data collection for AI training has become standard practice across the industry, with companies building ecosystems to ensure consistent data access.
Marketing professionals should monitor how the expanded data collection affects Google’s advertising targeting capabilities and user behavior analysis. The additional context from phone and messaging access may enhance audience segmentation and campaign personalization features.