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24 Jun, 2025
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Imagine being able to ask whatever’s on your mind, even a question that’s very complex or multi-layered, and in an instant, receiving a comprehensive, AI-powered response that unpacks the topic using advanced reasoning, complete with essential details and links to explore. Now, you can experience this firsthand with AI Mode, our most powerful AI search experience yet.
We first introduced AI Mode as an experiment in the U.S. earlier this year, and started rolling out to users outside of Labs at Google I/O 2025. It’s already resonating with users who appreciate its speed, quality, and fresh responses. Following this positive feedback, we’re excited to bring AI Mode to India, starting today, as an experiment in Labs in English. This approach allows us to learn what’s most helpful to our users here and improve rapidly with your feedback.
AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Using a custom version of Gemini 2.5, it lets you ask longer, more complex or nuanced questions that would have previously required multiple searches. In fact, early testers of AI Mode are asking much longer queries – 2-3x the length of traditional searches – showing that people are already using it for their toughest questions. It’s particularly helpful for exploratory questions and for more complicated tasks like comparing products, planning a trip, or understanding complex how-tos.
For example, you could ask: “My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys.”
Behind the scenes, AI Mode uses our query fan-out technique. It breaks your question into subtopics and issues a multitude of queries simultaneously on your behalf, enabling Search to dive deeper into the web than ever before. This helps you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question. You can also easily ask follow-ups like, “Can you suggest some activities that they can do independently” to dig even deeper.
What makes this experience unique is that it brings together advanced model capabilities with Google’s best-in-class information systems, and it’s built right into Search. You can not only access high-quality web content, but also tap into fresh, real-time sources like the Knowledge Graph, info about the real world, and shopping data for billions of products.
We know voice and visual search are extremely popular in India. More people use Google Lens here every month than in any other country worldwide.
AI Mode is designed to be multimodal so you can ask questions in whatever way feels most natural—whether that’s with text, your voice, or by taking or uploading an image.
This launch is part of our long-term vision to make finding and accessing information even more effortless on Search. With our latest advancements in AI, we’ve seen people turn to Google Search to tackle increasingly complex and nuanced questions. AI Overviews, now used by over 1.5 billion users every month, is a testament to this evolution. In our biggest markets like the U.S. and India, it’s already driving a more than 10% increase in usage for the types of queries where they appear. This means that once people use AI Overviews, they’re coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. AI Mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities.
Helping people discover content from across the web remains central to our mission. With AI Mode, you can express exactly what you are looking for, with all its nuances, and get to the right web content in a range of formats. This helps expand the types of questions people can ask, creating new opportunities for content discovery.
AI Mode is rooted in our core quality and ranking systems, and we are using novel approaches to improve factuality. We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence, you will see a set of web search results. As with any early-stage AI product, we won’t always get it right, but we are committed to continuous improvement. Launching this as an experiment in Labs is a crucial part of that process, and we look forward to your feedback to help us make it better.
We are incredibly excited for you to test and experience this next chapter of Search. Sign up in Labs now to try out AI Mode in Google Search.
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