Google Search: Introducing AI Mode in the UK

Picture this: asking Google Search whatever is on your mind — as messy or complicated as it may be — and instantly receiving an AI-powered response that really understands your question, gives you the information you’re looking for and helps you dig deeper into the topic.

You can now experience this firsthand with AI Mode, our most powerful AI search experience, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Starting to roll out in the UK today, you’ll see it appear as a tab on your Search results page, and in the Google app for Android and iOS.

Our most powerful AI search — for your most complex questions

AI Mode is a new, intuitive way to address your most complex, multi-part questions and follow-ups, and satisfy your curiosity in a richer way. Using a custom version of our latest Gemini 2.5 model, it lets you ask nuanced questions that would have previously required multiple searches.

AI Mode is particularly helpful for exploratory questions and for more complicated tasks like comparing products, planning a trip or understanding complex how-tos. In fact, we’ve found that early users of AI Mode are asking questions that are two or three times the length of traditional search queries.

For example, you can now ask questions like: “Things to do in Edinburgh this weekend with friends. We’re big foodies who like music but also chill vibes and exploring off the beaten track.” Or: “How do migrating birds know where to go?”