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Buildern's SEO-driven growth strategy achieves profitability and $160K monthly revenue without traditional marketing spend.
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Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue. He shut down a $3M dev shop to launch Buildern in 2021, scaling it to $160K in monthly revenue and $40K in monthly profit primarily through SEO-driven inbound growth with just $500K raised.
You need to have many different modules to work on because in construction there are specific things… you need to bring so many different and new modules so people can use that one
— Hmayak Tigranyan
You need to have many different modules to work on
— Hmayak Tigranyan
We raised around half million from them so with that money we came profitable so we are profitable for a long time
— Hmayak Tigranyan
We came profitable so we are profitable for a long time
— Hmayak Tigranyan
We are growing we get new revenue based on that new revenue we hiring more people… we are around 35… you’re still profiting $40,000 a month that means you have human arbitrage on a lot of your headcount.
— Hmayak Tigranyan
You’re still profiting $40,000 a month
— Hmayak Tigranyan
We don’t do any outbound everything whatever we have is just inbound we don’t spend any marketing money.
— Hmayak Tigranyan
We don’t spend any marketing money.
— Hmayak Tigranyan
We’re targeting initially we targeted blog articles with long tail keywords very specific articles about construction how to manage different things so that one is bringing each article might bring not many visitors but those visitors are very very relevant
— Hmayak Tigranyan
Those visitors are very very relevant
— Hmayak Tigranyan
You need to like be very transparent what you’re publishing not just like trying to be on the first one for some of the reasons but always try to be like honest
— Hmayak Tigranyan
Always try to be like honest
— Hmayak Tigranyan
I would say 95 most likely so 95% of your 2,000,000 of revenue today today has come exclusively from your seo optimization strategy.
— Hmayak Tigranyan
95% of your 2,000,000 of revenue today has come exclusively from your seo optimization strategy.
— Hmayak Tigranyan
We’re actually optimizing for google and whatever we do same impact is happening also in lms so not much specific for chargegbt you’re actually doing okay exactly for seo it have a lot of impact on chargegbt.
— Hmayak Tigranyan
It have a lot of impact on chargegbt.
— Hmayak Tigranyan
Buildern's SEO-driven growth strategy achieves profitability and $160K monthly revenue without traditional marketing spend.
Share
Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue. He shut down a $3M dev shop to launch Buildern in 2021, scaling it to $160K in monthly revenue and $40K in monthly profit primarily through SEO-driven inbound growth with just $500K raised.
You need to have many different modules to work on because in construction there are specific things… you need to bring so many different and new modules so people can use that one
— Hmayak Tigranyan
You need to have many different modules to work on
— Hmayak Tigranyan
We raised around half million from them so with that money we came profitable so we are profitable for a long time
— Hmayak Tigranyan
We came profitable so we are profitable for a long time
— Hmayak Tigranyan
We are growing we get new revenue based on that new revenue we hiring more people… we are around 35… you’re still profiting $40,000 a month that means you have human arbitrage on a lot of your headcount.
— Hmayak Tigranyan
You’re still profiting $40,000 a month
— Hmayak Tigranyan
We don’t do any outbound everything whatever we have is just inbound we don’t spend any marketing money.
— Hmayak Tigranyan
We don’t spend any marketing money.
— Hmayak Tigranyan
We’re targeting initially we targeted blog articles with long tail keywords very specific articles about construction how to manage different things so that one is bringing each article might bring not many visitors but those visitors are very very relevant
— Hmayak Tigranyan
Those visitors are very very relevant
— Hmayak Tigranyan
You need to like be very transparent what you’re publishing not just like trying to be on the first one for some of the reasons but always try to be like honest
— Hmayak Tigranyan
Always try to be like honest
— Hmayak Tigranyan
I would say 95 most likely so 95% of your 2,000,000 of revenue today today has come exclusively from your seo optimization strategy.
— Hmayak Tigranyan
95% of your 2,000,000 of revenue today has come exclusively from your seo optimization strategy.
— Hmayak Tigranyan
We’re actually optimizing for google and whatever we do same impact is happening also in lms so not much specific for chargegbt you’re actually doing okay exactly for seo it have a lot of impact on chargegbt.
— Hmayak Tigranyan
It have a lot of impact on chargegbt.
— Hmayak Tigranyan
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