website SEOWebsite Traffic
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
mt logo
MarTech » Marketing artificial intelligence (AI) » How are marketers using AI to create hyper-personalized experiences?
Chat with MarTechBot
Please note that your conversations will be recorded.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.
AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.
Email:
See terms.
Here are some practical ways AI assists in this process:
Dig deeper: What’s the difference between agentic AI and generative AI?
While significant investments in advanced AI technology can enhance capabilities, marketers can still harness the power of AI for personalization without substantial financial outlay. Here are some strategies:
In summary, AI empowers marketers to achieve hyper-personalization through data-driven insights and real-time engagement, and it is possible to implement these strategies without a significant investment in technology by leveraging existing tools and resources.
Want to ask your own question of MarTechBot? Give it a try.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
New on MarTech
About the author
Related topics
Fuel up with free marketing insights.
See terms.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Now available: MarTech spring
Online Sept. 17-18, 2025: MarTech fall
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Start training now:: SMX Advanced
November 14-15, 2022: SMX Next
March 8-9, 2022: Master Classes
Free 14 day Semrush trial
Get 55+ tools to gain insights and grow your audience.
Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR
Turn Real-Time Data into Smarter Customer Journeys
Google Ads Masterclass: New Rules for Maximizing Conversion Rates
Generative AI for Content Creation: A Marketer’s Guide
Email Marketing Platforms: A Marketer’s Guide
Customer Data Platforms: A Marketer’s Guide
A Practical Guide to Agentic AI for Customer Experience
Meet your new AI-powered marketing assistant!
Fuel up with free marketing insights.
Topics
Our events
About
Follow us
© 2025 MarTech.org is a Trademark of Semrush Inc.
Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.
