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Search engine optimization (SEO) is a crucial part of modern digital marketing and a great skill to learn if you’re trying to make extra money and grow your reputation online. Almost 50% of online shoppers start with a search engine query, which means a business’s search engine position can make or break the company’s bottom line. Even if a store has a brick-and-mortar location, local SEO is important. With 78% of local searches on mobile resulting in an offline purchase, every business today should include local SEO in their strategy.
Once you gain SEO expertise, you can put your skills to work by joining an agency full-time that focuses on SEO, launching your own consulting service, or using your knowledge to take a business’s digital marketing efforts to the next level. In each of these cases, you’ll find great opportunities to make a living.
Many factors determine your income as an SEO expert: education, certifications, work experience and additional skills. However, if you invest the time to become a pro at driving traffic online, you can easily net more than $100,000 annually. So, here’s a look at the ways you can earn money from SEO.
By working at an SEO agency, you’ll not only learn technical skills like website analytics, you’ll also be exposed to business structures that help you develop valuable skills like time management, client pitching and more. You’ll also have an opportunity to learn from senior team members and work with multiple clients. However, drawbacks may include the inability to select your own clients and a more rigid 9 a.m. to 5 p.m. schedule rather than choosing your own hours.
If you have deep knowledge of ecommerce SEO, you can use search engine optimization to sell physical products through an online marketplace. According to U.S. Census data, ecommerce sales in the U.S. grew by nearly 8% in 2023 compared to the previous year. This trend is expected to continue in 2024.
Start by picking your niche and determining the product you’ll be selling. You can do that by conducting keyword and audience research to understand which terms online shoppers are using and what goods they’re most likely to buy.
For instance, if you find the phrase “stainless steel pasta maker” gets a lot of traction but there aren’t enough companies selling this product, it could be an opportunity to fill that gap. By determining the demand for a particular product or a vacancy in the market, you can reap the benefits.
Make sure you also perform an in-depth SEO competitor analysis, which is how you’ll know what it will take to rank highest for your target keywords. The ecommerce market is booming, which means it could provide meaningful income. But there’s always an element of unpredictability as you look for customers or try to scale your business.
Monitor metrics regularly: To understand how your SEO strategy is performing, businesses need to monitor their metrics regularly. This includes tracking page views as well as bounce and click-through rates (CTR). The more data businesses have on their website performance, the better they can refine their SEO tactics.
Say you’ve launched an ecommerce website and it’s doing well, but now your customers are seeking additional products. Consider dropshipping, in which a third party handles manufacturing, storing inventory and fulfilling orders, most of which are at a wholesale price.
With dropshipping, an individual places an order on your website and you share the order information with your dropshipper. Once the order information is received, the dropshipper fulfills the order and mails the package to the customer.
Dropshipping allows anyone to set up an ecommerce business and focus on marketing and scaling rather than shipping and inventory logistics. It allows you to focus on what you do best: Attracting online customers to make a purchase. However, there are some drawbacks, including lower profit margins, no control over inventory, no control over shipping errors and fewer opportunities to customize or brand your products.
If you choose to use a dropshipper you’ll want to harness your SEO skills, because with lower profit margins you’ll need to attract an even larger volume of customers. Create original and unique product descriptions (instead of copying the same text from the manufacturer’s website) to make the content stand out and ensure you have the right keywords and a personalized tone.
Related: Dropshipping Businesses: How They Work & Steps to Get Started
Once you’re an expert, you can make money by opening your own SEO consulting shop. If you can help clients increase traffic to their websites, boost sales and meet their business goals, your services will be in high demand.
Some of the SEO services you’ll provide include keyword research and website auditing as well as implementing technical SEO strategies that can be used on various platforms. As a consultant, you’ll also perform competitor analysis and share detailed plans on how to leverage this data, whether that applies to the content strategy, backlink strategy or particular keywords clients are using. Consultants can also recommend frequent content adjustments to account for new search engine algorithm updates.
While working for yourself may sound intimidating, it can be a very lucrative and enjoyable career, especially for someone who already has experience in an SEO agency. The pros include an opportunity to work with clients and brands of your choice, a flexible schedule and an opportunity to grow your own business. The drawbacks of SEO consulting, however, include the stress of managing clients, difficulty finding new leads and clients and the time it takes to develop experience.
If you have a well-established blog and are using SEO to drive significant traffic to the site, you can leverage your digital content by hosting sponsored posts and banner ads on your website. Paid ads allow you to earn money based on the amount of traffic you generate, while sponsored content typically involves featuring a particular brand or service for a predetermined rate.
Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your own style while building an online community of like-minded individuals. It also provides flexibility, as you can choose your hours to work, and it gives you a lot of creative freedom to experiment with new forms of content. Starting a blog does, however, require significant time and energy in order to produce quality content, and it may be difficult to regularly create engaging posts. Occasionally, you’ll also have to deal with technical issues on the backend of your site.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may range from scrolling through the entire page and filling out a form, to adding a product to a wish list or making a purchase. At the heart of CRO is a meaningful action the marketer wants a user to take.
While SEO increases the traffic to your website, CRO helps by making the visits to your site profitable. For example, SEO may help you rank well for the keyword “buy black jeans,” but a good CRO tactic will help you increase your sales percentages by reducing abandoned carts or bounce rates. Here are seven ways to improve your CRO strategy:
In the past, many business’s brand teams have considered public relations and SEO separately and left SEO to their digital teams. But as the two disciplines grow closer together, brands are starting to see the benefits of integrating them. Here are just three ways this can happen:
Building your brand: Growing your brand is essential. As more people become aware of your business, it will begin to rank higher in search engines, particularly for keywords related to your goals. But SEO alone won’t grow your brand. Public relations efforts including media outreach and partnerships with other businesses are necessary to build awareness.
Links: Backlinks from high ranking, influential websites can also transform your search engine rankings. So, how can you convince other websites to link to yours? This is where public relations comes into play. Compelling storytelling is a major component of PR, which can help you craft blog posts, case studies, or high-quality video content to attract the attention of target brands. In most cases, you will spend some time building a relationship before others backlink to you.
Thought leadership: Becoming recognized as a thought leader in your industry can be transformative for your SEO, as your name will appear on other websites and will become a part of industry public relations. A comprehensive public relations effort will help you present yourself to others as an expert in your field.
Search engines are shifting focus to human behavior and experience, so improving your website’s rankings means you need to focus on your site’s usability. There are several aspects of UX design integrated with SEO best practices, including fast loading times, mobile-friendly use and easy-to-navigate pages with engaging content.
One of the biggest UX signals that Google can measure is bounce rate, which is when a user visits a site from a Google search, doesn’t find what they are looking for and clicks back to Google without having visited any other pages on that website. It’s a clear sign that users are unable to find what they’re looking for. Websites with lower bounce rates are usually doing a better job of helping users find what they’re searching for and often rank higher, typically on the first page of results.
Business owners can employ many digital marketing strategies, including social media, email marketing, influencer marketing and pay-per-click (PPC) ads. However, SEO is still one of the best places to focus your efforts for three primary reasons:
SEO has changed in many ways in the past several years, which is why experts are constantly recommending tweaks to businesses strategies. These are just some the biggest changes over the past decade:
The key to building and sustaining organic traffic is knowing the best SEO tools to leverage for your specific needs . Whether you’re a search engine optimization specialist or just starting to learn how Google works, these are some of the best SEO tools for keyword research, link building, traffic analysis and understanding the competition:
Search engine optimization (SEO) is a crucial part of modern digital marketing and a great skill to learn if you’re trying to make extra money and grow your reputation online. Almost 50% of online shoppers start with a search engine query, which means a business’s search engine position can make or break the company’s bottom line. Even if a store has a brick-and-mortar location, local SEO is important. With 78% of local searches on mobile resulting in an offline purchase, every business today should include local SEO in their strategy.
Once you gain SEO expertise, you can put your skills to work by joining an agency full-time that focuses on SEO, launching your own consulting service, or using your knowledge to take a business’s digital marketing efforts to the next level. In each of these cases, you’ll find great opportunities to make a living.
Many factors determine your income as an SEO expert: education, certifications, work experience and additional skills. However, if you invest the time to become a pro at driving traffic online, you can easily net more than $100,000 annually. So, here’s a look at the ways you can earn money from SEO.
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