Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies – Search Engine Journal

Download your cheat sheet and checklist to start building content that works harder.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Get the AI Marketing Benchmarks Report. Take the lead in your AI strategy before your competition leads you.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Watch on demand as we present first-party research data and provide actionable insights to help you improve your site’s organic visibility.
Struggling to rank for your target keywords? You’re not alone.
The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing.
So, how do you make sure your content aligns with Google’s, and user’s, expectations?
Watch this on demand webinar as we break down these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).
Tom Capper of STAT will discuss the role of search intent in SEO and how to use it to climb in the right SERPs for your brand.
Ranking isn’t just about keywords anymore—it’s about understanding the intent behind each search.
You’ll walk away understanding:
Leading this session is Tom Capper from STAT Search Analytics. 
Capper will dive deep into searcher motivations using first-party research data and provide actionable insights to help you improve your site’s organic visibility.
Stick around for the Q&A with Tom after the main presentation for deeper insights.
This webinar is perfect for:
Understanding search intent is critical to staying competitive in SEO. Get ready to unlock new opportunities and boost your rankings. 
Check out the slides below, or watch the full webinar for all the details.

Register now to learn how to stay away from modern SEO strategies that don’t work.
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing …
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2025 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.

source