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Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.
By the numbers. According to Centerfield’s survey:
Why we care. As we move toward a world where AI-generated search summaries are the norm, brands risk falling behind if they don’t adapt their strategies to be visible (via mentions/citations) in new answer-driven formats.
Dig deeper. Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Other findings. Marketers are facing barriers to success:
What’s next. Most teams want education and playbooks. Half say they need basic training on AI search. Others are calling for best practices and tools to measure impact.
About the survey. The Centerfield Gen-AI Search Readiness Survey was an online poll of 878 U.S. marketers conducted in August, with a ±3.3% margin of error at the 95% confidence level. Respondents represented a broad mix of ages, genders, ethnic backgrounds, industries, and company sizes, and all held responsibility for at least one key marketing function.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Danny Goodwin
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