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This post is sponsored by MediaOne.
In a time when marketers are being overwhelmed by dashboards, fragmented data, and disconnected tools, one Singapore agency has taken a different route. Instead of adding another subscription or chasing the next shiny feature, MediaOne built its own answer – a system designed to cut through the clutter and eliminate the guesswork.
That answer is Digimetrics.ai, the proprietary AI engine quietly powering some of the region’s most high-performance campaigns. It’s also one of the reasons MediaOne was recently awarded Independent Agency of the Year (Bronze) at the MARKies Awards 2025, with further recognition from other industry awards for excellence in AI-led marketing and innovation.
Digimetrics.ai: A strategist, not a substitute
As AI adoption sweeps across Asia, many marketers are asking a difficult question: Will I be replaced?
“Digimetrics was never about replacing marketers,” says Tom Koh, CEO of MediaOne.
“It’s about enhancing them. It gives every strategist the power to think faster, act sharper, and pivot smarter – with data to back every move. In fact, it enables fresh teams to perform almost at the same level as seasoned marketers with five to eight years of experience.”
Unlike generic AI tools that churn out templated advice, Digimetrics is a real-time co-pilot. It analyses competitive signals, maps out high-intent opportunities, and dynamically adjusts campaigns based on live market shifts. It enables what MediaOne calls “micro-pivoting” – small, fast, strategic optimisations that consistently outperform the traditional “set and tweak” model.
This allows teams to analyse, strategise, and create meaningful strategic campaign lift within mere minutes, whereas at present, teams have to struggle with interpreting multiple data points for days – and still have to contend with guesswork strategies.
Strategy meets automation, with real-world impact
Digimetrics isn’t just another analytics dashboard. It’s a decision engine designed to support the full marketing life cycle from insight and ideation to execution and scaling.
MediaOne’s team uses it daily to:
This strategy-first approach has led to tangible results. In one enterprise campaign, MediaOne helped a B2B tech client achieve a 900% increase in clicks. In another, CTR rose by 573% – without spending more, simply by focusing on what worked.
Results that prove the point
At the heart of multiple high-performing campaigns, Digimetrics has helped shift marketing from manual and reactive to adaptive, data-driven, and performance-led.
Big clients have used it to:
What used to take days of manual research and cross-functional meetings is now distilled into live recommendations. By integrating intelligence across the entire funnel, Digimetrics transforms noise into action, giving teams clarity without complexity.
“While other platforms track what has already happened, Digimetrics helps teams re-strategise in light of real-time opportunities, threats, and shifting trends,” Koh says.
Built in Singapore. Proven across industries
Over the years, MediaOne has delivered award-winning campaigns for sectors ranging from technology and education to healthcare, logistics, and property. Clients have used Digimetrics to outperform larger competitors, not with bigger budgets, but with better decisions.
And that’s the difference. Digimetrics isn’t a login or a licence. It’s a system that underpins how MediaOne works – embedded in every campaign, every strategy, and every optimisation.
Marketing needs to anticipate, not just react
Too many marketers are still guessing in a world that demands clarity. Whether you’re trying to improve search performance, reduce wasted ad spend or simply keep up with how AI is reshaping user behaviour, having the right strategy can make all the difference.
Digimetrics changes the game. Instead of delivering outdated rear-view reports, it shows what’s happening now with data that’s fresh, fast, and actionable. The dashboard is clean and intuitive, built for marketers of any experience level. It empowers users to act, not analyse.
And now, it’s going public.
Going to market soon
Until now, Digimetrics has been used exclusively within MediaOne. But in a matter of months, the platform will officially go to market, giving more brands access to the engine behind MediaOne’s award-winning results.
To learn how Digimetrics can power your next campaign, contact Tom Koh at tom@mediaone.co
Or explore more at 👉 mediaonemarketing.com.sg/digimetrics.
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