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According to a 2023 survey of marketers in India, AI applications are most commonly used in marketing for chatbots and content creation. Over ** percent of respondents reported using AI tools for these purpose in their organizations. Additionally, about ** percent of respondents reported using AI tools for automated campaigns.
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November 2023
India
October to November 2023
107 respondents
marketing professionals
Survey question: Which AI tools are you using in marketing?
Main organizational AI adoption strategies worldwide 2024
Retail marketers opinions on AI adoption in selected countries 2024
Value of the influencer marketing industry in India 2024-2025
Advertising and marketing spending worldwide 2021-2025
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Global outlook
Digital marketing overview
B2C marketing
Key contributors
AI in marketing
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