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About Us
Manhattan University has launched a STEM-designated M.S. in Digital Marketing and Analytics, preparing graduates for data-driven marketing careers.
The program responds to one of the fastest-evolving fields in business — where digital platforms, AI-driven tools, and real-time data now shape how organizations reach and engage consumers. Students will gain a strong foundation in marketing theory while developing applied expertise in analytics, consumer behavior, campaign optimization, content strategy, and AI-powered marketing technologies.
Manhattan University’s Low-Residency Executive Education programs blend flexible online courses with limited, curated NYC residency weekends, offering working professionals an accelerated path to advanced degrees enriched by industry access, faculty engagement, and high-impact networking.
Key coursework includes Advanced Consumer Behavior for Managers, Marketing Analytics, and AI in Digital Media Marketing, enabling students to interpret complex datasets and design measurable, ethical, data-led marketing strategies.
Graduates will be prepared for dynamic roles across the modern marketing landscape. Career pathways include digital marketing analysts, data insights strategists, SEO/SEM specialists, AI-driven marketing strategists, and social media intelligence analysts.
Emphasizing analytics, digital platforms, and AI-enabled decision-making, the program ensures students are ready to help organizations develop data-driven campaigns and achieve measurable growth
Learn more at: https://manhattan.edu/academics/graduate-programs/digital-marketing-analytics.php
Marketing Department
Manhattan University
4513 Manhattan College Parkway
Riverdale, NY 10471
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