News SEO In 2025: What You Need To Know – Search Engine Journal
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
A survey from NewzDash reveals 2025 news SEO trends, highlighting AI disruptions, Google Discover’s impact, and top industry challenges.
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed.
The findings highlight emerging trends, challenges, and strategies to stay competitive.
From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know.
Google Discover is a key traffic driver for publishers, but results are mixed:
AI-driven features are shaking up the search results pages (SERPs):
Content scraping by AI platforms is also a growing concern:
Publishers are trying different strategies to protect their content from being scraped, including paywalls, structured data, and legal policies.
The biggest hurdles for SEO teams include:
Budget constraints are particularly notable:
Watch also: SEO in 2025: Your Top Key Trends, Priorities, and Challenges
Most SEO teams are lean, often handling multiple brands or websites:
Team Sizes:
Workload:
Organizational Placement:
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Bridging the gap between SEO and editorial teams remains critical:
Training:
Buy-In:
Involvement:
Publishers with tightly aligned SEO and editorial teams are more likely to see success in implementing SEO recommendations, especially during high-stakes events like breaking news.
Watch also: How To Use AI To Enhance Your SEO & Create Better Content
Looking ahead, News SEO professionals are focusing on:
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Participants came from diverse backgrounds, with varying levels of experience and roles:
Experience:
Roles:
Regions:
Team Types:
The 2025 News SEO Survey highlights the need for agility and adaptation to challenges like AI and platform changes.
For news publishers, success in 2025 will come down to having a solid strategy, working together, and being innovative.
Featured Image: Accogliente Design/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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