Link building is one of the most important aspects of SEO, but finding the right service can be a challenge. To make your search easier, we’ve compiled insights into the Top 3 Link Building Agencies for 2025. This guide highlights their unique strengths, proven results, and the range of services they offer, including guest posts and digital PR. Whether you’re looking to boost rankings or grow your audience, these trusted agencies provide the expertise and solutions needed to achieve your SEO goals. Link building services provide solutions to acquire backlinks for websites. Backlinks are links from external sites pointing to a target website. Backlinks improve website authority, boost search rankings, and drive organic traffic. High-quality backlinks are critical for maintaining visibility in competitive markets. Professional link building services offer businesses an efficient and effective way to improve search engine visibility. These services ensure high-quality backlinks that drive tangible SEO results by leveraging industry expertise and established networks. Below are some key benefits: Professional agencies handle outreach, content creation, and negotiations with website owners, saving businesses valuable time and effort. With existing relationships, agencies secure backlinks from credible and authoritative sites often inaccessible to businesses. Experienced agencies follow white-hat techniques that comply with search engine rules, minimizing the risk of penalties and ensuring long-term results. Backlinks acquired through these services improve domain authority and search rankings. Detailed reports help businesses track metrics like referral traffic and ranking improvements. When choosing the right SEO link building service, prioritize transparent pricing to understand costs and value. Select an agency with proven results, demonstrated through case studies or testimonials. Ensure the services offered, such as guest posts, niche edits, or digital PR, align with your business goals. Choose agencies experienced in your industry to address niche-specific challenges effectively. Editorial.Link is a premium link building service founded by Dmytro Sokhach and trusted by SaaS companies, SEO agencies, and digital brands that prioritize quality over volume. The agency specializes in placing editorial links within existing content on real high-authority websites that already rank and generate traffic. In addition to niche edits and contextual placements, Editorial.Link also offers listicle backlinks, securing brand mentions in top-performing roundup articles. Each campaign is tailored to client goals with transparent pricing, detailed reporting, and optional white-label support. With a focus on contextual relevance and long-term SEO value, Editorial.Link helps clients earn backlinks that drive real results. Searcharoo is a scalable link building agency designed to cater to businesses of all sizes. Searcharoo is owned by Web Media Group Ltd., which is co-owned by Karl Hudson and James Dooley through their investment companies. Searcharoo delivers affordable and high-quality backlinks through services such as guest posts, niche edits, and digital PR. Searcharoo eliminates the need for in-house link building teams, offering customized solutions that help businesses improve visibility and reach their audience. Whether working with small startups or large enterprises, Searcharoo adapts its strategies to meet client needs. The agency prioritizes transparency and provides detailed reporting to track performance. With a focus on scalability, quality, and results, Searcharoo supports businesses in achieving their SEO goals efficiently. UK Linkology is founded by Jason Brooks, is a link building agency with organic growth and a loyal client base. Relying on client satisfaction and referrals, UK Linkology has built its reputation without heavy marketing investments. The agency delivers high-quality backlinks from authoritative, industry-relevant websites. UK Linkology’s link building processes are constantly refined to ensure optimal results. With expertise in finance, healthcare, and technology sectors, UK Linkology boosts clients’ domain authority, rankings, and organic traffic while maintaining professionalism. FATJOE is founded by Joe Davies, offers a diverse range of link building services, including guest posts, niche edits, and blogger outreach, that meet high-volume needs. FATJOE secures authoritative backlinks through digital PR campaigns from media outlets and high-traffic websites, enhancing visibility and credibility. FATJOE also provides content creation services like blog writing and resource page development, integrating with broader SEO strategies. Known for quick turnaround times and consistent results, FATJOE boosts domain authority and organic traffic, serving as a reliable partner for businesses aiming to scale their SEO efforts effectively. Link-building agencies use various strategies to secure high-quality backlinks. Manual outreach involves contacting website owners to negotiate placements on relevant and authoritative pages. Content creation, such as guest posts, allows agencies to publish high-value articles with backlinks. Agencies also partner with niche-specific sites, ensuring contextual backlinks add user value. Comprehensive audits of existing backlinks help agencies identify and replace weak or outdated links with more authoritative ones. These agencies typically offer a variety of backlinks, including guest posts, niche edits, resource links, and digital PR. Each type specifically boosts a website’s SEO by increasing authority, visibility, and relevance in search engine rankings. Below is a breakdown of the key types of backlinks provided by these top agencies: Guest posts involve publishing unique content on authoritative websites. These articles include backlinks pointing to the client’s site, improving visibility and credibility. Niche edits place backlinks into existing content on high-authority websites. This strategy leverages already-indexed pages for faster SEO results. Resource links connect websites to relevant and authoritative industry resources, enhancing credibility and domain authority. Digital PR involves creating newsworthy content and press releases that generate backlinks from media outlets and high-traffic websites. This approach combines traditional PR strategies with modern link-building techniques, resulting in a mix of high-quality and organic backlinks. Results from link building efforts typically take 3 to 6 months. Search engines evaluate backlinks and gradually adjust rankings as the target site gains authority. Factors such as the volume of links, their quality, and industry competition impact the timeline. Consistent link building and high-quality content creation accelerate the process and ensure sustained improvements in visibility and rankings. Choosing the right partner is essential for achieving long-term SEO goals. Agencies like UK Linkology, Searcharoo, and FATJOE stand out for their proven expertise, transparent processes, and commitment to delivering measurable results. Businesses should prioritize partners with experience in their industry, strong portfolios, and a focus on ethical link building practices. A lasting relationship with a trusted agency ensures consistent rankings and traffic growth. Rapid indexing is essential for SEO, ensuring search engines quickly recognize updated content. Giga Indexer imitates search engine behavior to quickly index new and old web pages, which is critical for all websites,, from small blogs to large e-commerce platforms. It is especially valuable for new content or older pages that need refreshed search visibility. Giga Indexer quickly indexes new and existing pages. It simulates search engine crawling, ensuring rapid recognition of your content. This tool is especially useful for newly published content needing quick indexing and updating the search status of older, overlooked pages. Giga Indexer is scalable and suitable for any website, from small blogs to large e-commerce platforms. Indexceptional accelerates the indexing process by allowing direct URL submissions to search engines, speeding up the visibility updates for new and existing content. It is suitable for all websites and includes monitoring to ensure ongoing content visibility. BacklinkIndexingTool targets and indexes backlinks quickly by automatically submitting them from various sources, such as guest posts and comments. This tool improves a website’s link profile and potentially boosts search rankings. By saving time on manual submissions, this tool allows content creators to focus on producing high-quality content. Indexing tools are essential for effective SEO. They provide rapid indexing that leads to quicker search ranking improvements and higher web traffic. They help maintain the visibility of older content and reduce dependency on search engine crawlers, thus giving website owners more control over how their content is indexed and ranked. Incorporating tools like Giga Indexer, Indexceptional, and BacklinkIndexingTool into your SEO strategy is crucial for enhancing your website’s performance in search results and strengthening your online presence.
https://zoomyourtraffic.com/wp-content/uploads/2025/06/wp-header-logo-390.png341512Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-06-26 09:11:282025-06-26 09:11:28Top Link Building Services to Supercharge Your SEO in 2025 – London Post
You are here: Influencer Marketing Hub » Influencer Marketing » Top SEO Influencers for 2025 In a world where81.8% of the global internet user population has used a search engine at least once in the past 30 days, it’s no surprise that search engine optimization (SEO) is such a talked-about subject in the digital marketing space. Marketers not only want to learn about SEO but also how they can implement new techniques to rank higher on search engine results pages (SERPs). Unless you’re specialized in the field or have been keeping up with the SEO industry for years, it can be hard to keep track of the latest trends and techniques. Recently, TikTok’s SEO Creator incentives program has made waves, offering monetization for content aligned with popular search terms, which is reshaping how influencers and agencies approach SEO strategies on the platform. But you know who always seems to be up-to-date with the dynamic landscape of SEO? SEO Influencers. These influencers may be SEO specialists, digital marketing experts, content creators, or even business owners. They are present across a range of platforms from X to LinkedIn. Some run their own blogs, where they share their SEO knowledge extensively. We’ve found some of the best SEO influencers that you can learn from, so let’s dive in.
Like any influencer, an SEO influencer is someone who influences your understanding of a particular field. They are the go-to people for tips, tricks, and insider knowledge about SEO. These influencers not only provide education on best practices, but some are also well-connected with individuals who shape the algorithms that drive search engines, giving them an edge in predicting and understanding upcoming changes. Businesses or SEO specialists get the most benefit from SEO influencers since these individuals are walking and talking libraries of SEO knowledge. For example, a business owner can learn how to update their website in accordance with a recent Google update through an SEO influencer’s blog post or podcast. Similarly, SEO specialists can take insights and tips from these experts to incorporate into their clients’ strategies for the best results. Usually, if you had to find an influencer, you’d useinfluencer marketplaces to identify the right fit based on their niche and audience demographics. With SEO influencers, the discovery process is a bit different. These influencers usually have their own websites or blogs where you can find them most active. One of the first places to look for SEO influencers is LinkedIn. If you regularly engage with SEO-related content, LinkedIn will automatically suggest relevant profiles for you to connect with. You can also join related groups or follow hashtags like #SEO to find thought leaders in the space. The same goes for X, which is another platform where SEO influencers have a presence. Again, search for relevant hashtags to find posts from experts or follow them directly to see their content on your timeline. It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years. Thanks for having me, Martin and @googlewmc! Hope you enjoy the video 😍 https://t.co/1jeWf5VVEa — Lily Ray 😏 (@lilyraynyc) September 9, 2020
However, if you’re looking for SEO influencers in a specific niche or for a particular audience group, Semrush’s Influencer Analytics tool is the perfect choice. With 30+ smart search filters and data breakdowns, the tool lets you search for influencers across YouTube, Instagram, TikTok & Twitch. Semrush Influencer Discovery Let’s say you’ve developed a new SEO tool that you want an influencer to promote. You can get detailed analytics for the influencer’s audience, including follower demographics, to understand if they’re a good fit for your brand. The Campaign Management feature helps you create a media plan for your influencer campaign. It also provides detailed campaign reports, helping you analyze the influencer’s content and performance in a centralized dashboard. With automated calculations and data visualization, you can easily spot the best-performing influencers and optimize your future campaigns accordingly. The SEO influencers we discuss below are well-established in their fields and have created a plethora of resources and tools for SEO professionals and business owners alike. It’s important to note that this list is not exhaustive, and there are many other influential SEO experts out there. However, we’ve selected these individuals based on their contributions to the SEO community and overall impact on the industry. Platform/s: YouTube, X, Medium, Website Brian Dean is an SEO expert known for being the founder of Backlinko and Exploding Topics, two highly popular SEO resources now acquired by Semrush. Reaching over 5 million readers, Brian’s SEO insights have established him as an “SEO genius,” as Entrepreneur.com puts it. His content is straightforward, engaging, and backed by data-driven research, making him an authoritative source in the SEO world. Over the years, his work has been featured in Fast Company, Entrepreneur, U.S. News & World Report, Vox, Fox News, The Next Web, and Forbes. He also creates courses, such as Content-Led SEO with Brian Dean for the Semrush Academy. Dean’s Backlinko blogs are an excellent source of information due to their data-backed nature. For example, theinsights he revealed about the click-through rate (CTR) after analyzing 4 million Google search results helped marketers understand how to increase their CTR. For bite-sized information, you can head over to his X account, where he shares informational videos. Here’s one in which he explains why people aren’t reading your content and what to do about it. Wondering why people aren’t reading your content? 👀 Here’s a simple approach that might help solve that problem.#contentmarketing#SEOpic.twitter.com/HwHXuaatYv — Brian Dean (@BrianEDean) December 22, 2023
Exploding Topics also has a Google Trends-liketool where you can see the latest trending subjects in a wide range of categories, from AI to sports, filtered by timeframe. Interestingly, it can also provide future trend forecasts for up to a year. Exploding Topics trends tool Platform/s: YouTube, LinkedIn, Instagram, Facebook, Website Neil Patel is a well-known digital marketing expert and entrepreneur who has founded multiple successful companies, including Crazy Egg and Kissmetrics. He also runs his global ad agency, NP Digital, which has made it to Inc’s 5000 list of the fastest-growing companies. Here are some helpful resources Patel has created: Patel also stays on top of industry news and shares insights on his social media channels. For example, when OpenAI announced their AI-based search experience called SearchGPT, he created a webinar to discuss what this means for SEO.
He also has extensive video content on his YouTube channel, where he has created playlists to cover different topics in detail. For example, here’s one with over 200 videos explaining how to do SEO and marketing for small websites. So, his teachings are not just surface-level. You can learn all the tricks of the trade from him, and that too, for free. Platform/s: Website, X, LinkedIn Danny Sullivan is a former search journalist who now works for Google to educate people about the search experience and take their feedback to improve it. Back in 2006, Sullivan co-founded Third Door Media with a colleague. The company created an online publication called Search Engine Land, which focused on search engines and search engine marketing. Search Engine Land also had an accompanying conference series, SMX: Search Marketing Expo, in which Sullivan was actively involved. He was approached by Google to work with them after stepping down from the role of chief content officer at his company. Today, you can find the news of pretty much every new thing happening at the largest search engine in the world posted on his X account. Since he is Google’s Search Liaison, the main person who gives insights on how Google Search works, you can also find him active on the@searchliaison X account. For example, after Google launched the 2024 core update, he posted a series of X threads and LinkedIn posts to help people understand what to expect from the update and how it will affect their website’s rankings. He also regularly co-creates content with other SEO influencers. For example, he discussed the impact of the new update on creators with Barry Schwartz, another influencer we’ll discuss below. I talked with @rustybrick this week about our latest search update, especially about creators. Not everything from the interview made it into the story (it was a long interview!), so I wanted to share a bit more and highlight some things that I thought were especially important… — Google SearchLiaison (@searchliaison) September 6, 2024
Similarly, he hopped on to podcasts to talk about the impact of the new update in detail. Basically, he’s your go-to for all things Google-related. I’m also happy if SEOs read our guidance and take advantage of it to rank better in Google Search. Because our guidance is meant to make search better for everyone. More in the podcast, which has a transcript: https://t.co/Lnhk7kV02D And our guidance! https://t.co/NaRQqb1SQxpic.twitter.com/Z0TByX2hcU — Google SearchLiaison (@searchliaison) August 23, 2023
Platform/s: Website, LinkedIn, YouTube, X Barry Schwartz, the CEO of RustyBrick, a web service firm, and a contributing editor to Search Engine Land, an online publication that focuses on search engines, is a huge name in the world of SEO. He has won several awards, such as the 2019 Outstanding Community Service Award from the Search Engine Land Awards and the 2018 US Search Personality Of The Year from the US Search Awards. Plus, he is a member of several internet marketing organizations, such as SEMPO and SEO Consultants. He’s also on the Search Engine Marketing Professional Organization’s Education Committee. Schwartz’s content centers on SEO news, with a focus on Google. He is particularly active when it comes to covering Google algorithm updates and new features. For example, when Google tested the AI Overview, he talked about it on LinkedIn and wrote a detailed post on Search Engine Roundtable, an SEO-related website. Barry Schwartz LinkedIn post He also created a YouTube video recap to cover Google ranking volatility in the wake of the update and recent Google Ads news. ICYMI: SEO Video recap covering ongoing Google ranking volatility, Apple Intelligence, Navboost lies, Google Ads news, Bing and local search https://t.co/hUcVy7kjaX — Barry Schwartz (@rustybrick) September 13, 2024
Platform/s: LinkedIn, Website Ann Smarty has been in the SEO space for over 20 years, and she has mentored thousands of professionals and spearheaded many successful SEO campaigns. She’s also a regular contributor to industry publications like Buzzsumo, BrightLocal, Moz, and Search Engine Journal. One of her recent resources is Smarty’s Digest, a weekly newsletter that covers the latest marketing tools and AI news. She has also co-founded Smarty Marketing, a boutique marketing agency that offers SEO consulting as one of its services. If you want to learn from her, we recommend checking her LinkedIn page for live streams, which she often hosts with other marketing experts to share their insights and advice. For example, with Google pushing “helpful content,” she went live to explain what it actually means for SEO and how you can satisfy this condition set by the search engine. Ann Smarty LinkedIn live Platform/s: Website, LinkedIn, Instagram, X Loren Baker, mainly known for being the founder of Search Engine Journal, a popular SEO website, also runs his own digital marketing agency, Foundation Digital. Like most other SEO influencers on this list, he shares tips, techniques, strategies, and tools you can use for SEO. On his X account, he mainly reposts helpful resources from fellow influencers and industry news updates. Excellent watch. https://t.co/swCyiLZlfC — lorenbaker (@lorenbaker) July 23, 2024
His website, Search Engine Journal, covers a wide range of topics related to digital marketing and SEO, including content marketing, social media, PPC advertising, and more. Plus, he often appears on the podcast associated with the website Search Engine Journal Show. Platform/s: Facebook, Instagram, X, LinkedIn, Website The co-founder and former CEO of Moz,Rand Fishkin, is now known for starting SparkToro, an audience research tool. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a guide for entrepreneurs and startups. On his Facebook, X, Instagram, and LinkedIn accounts, he shares insights on digital marketing, entrepreneurship, leadership, and SEO. He also explains how to use SparkToro and creates 5-minute Whiteboards, which are essentially short videos of him explaining SEO concepts. NEW 5-Minute Whiteboard: https://t.co/N0JnzoCo2X Because content marketing should be more than just a pseudonym for keyword-targeted articles. pic.twitter.com/ndqPcEdtrm — Rand Fishkin (follow @randderuiter on Threads) (@randfish) August 29, 2024
Platform/s: LinkedIn, X, Growth Memo, YouTube Kevin Indig is a well-respected growth strategist and SEO expert, known for his roles at companies like Shopify, G2, and Atlassian, where he led SEO and growth strategies. He now works as a Growth Advisor for fast-growing companies like Reddit, Toast, and Hims. Kevin also runs Growth Memo, a popular newsletter that provides in-depth analysis on SEO, growth marketing, and emerging tech trends. His insights stand out due to his focus on the intersection of SEO, user experience, and AI. Kevin is particularly active on LinkedIn, where he frequently shares updates on SEO challenges, algorithm changes, and the impact of AI on organic search. For instance, his recent posts dive into how AI Overviews (AIOs) are reshaping search engine results and how businesses can adapt to these shifts.
On X, he’s known for thought-provoking commentary on industry developments, such as his analysis of Google’s monopoly ruling and its potential impact on the search landscape. 3 possible futures for Google the monopoly ruling Each future could reshape the search landscape. Scenario 1: Google may need to end exclusivity deals, forcing Apple to let users choose default search engines. — Kevin_Indig (@Kevin_Indig) August 14, 2024
His YouTube videos are packed with actionable advice on using AI and SEO frameworks for scaling organic traffic, making his content indispensable for SEO professionals looking to stay ahead in a rapidly evolving field. For more in-depth growth strategies and trends, Kevin’s Growth Memo provides readers with a strategic lens on the latest in SEO and digital marketing. Platform/s: Website, X, LinkedIn, Threads Cyrus Shepard is the creator of Zyppy SEO, an SEO software and consulting service that helps companies monitor and improve their website’s Google ranking. He has previously led Moz and is an expert in technical SEO, analytics, mobile optimization, and local search results. His expertise has led him to speak at multiple events, including but not limited to SMX – Search Marketing Expo, Marketing Festival, MozCon, and MnSearch Summit. He also writes for The Moz Blog, Above the Fold, and Marketing Pilgrim. Head over to his LinkedIn page to get SEO tips from him. He shares everything from insights into Google rankings to tips on how to use new features. Cyrus Shepard LinkedIn post On X, you’ll find him reposting excellent content from industry experts and explaining complex concepts. For example, he simplified THCapper’s data on the impact of Google’s Helpful Content system on site rankings in an X thread. Excellent data via @THCapper showing sites hit by Google’s Helpful Content system tend to have lower ratios of “Brand Authority” to “Domain Authority” Over-simplified layman’s terms: When your *brand* is weaker than your overall link profile, you may be at risk to Google’s HCU pic.twitter.com/mHjIqu2DFd — Cyrus (@CyrusShepard) September 5, 2024
Platform/s: LinkedIn, Website, Instagram Known for being an SEO consultant at G-Squared Interactive (GSQi),Glenn Gabe has over 27 years of SEO experience, which he uses to create content for his blog, Internet Marketing Driver. He covers a range of topics, from algorithm updates and case studies to new SERP features and technical SEO. You can also find his recent writings on Search Engine Land and former ones on Search Engine Journal and Search Engine Watch. If you want to learn from him more closely, you can get SEO training through his boot camp course. What we find really engaging about Gabe’s content is that he brings together insights from his extensive network. For example, when The Washington Post tweaked its homepage to adjust for new SEO guidelines, Gabe talked about it on LinkedIn to show other businesses that optimizing for search is more than just keywords and backlinks.
Platform/s: Website, LinkedIn, X Vanessa Fox gets her SEO credit from working at Google as an engineer, where she worked on Webmaster Central and Google Search. She played a central role in the sitemaps.org alliance of Bing, Yahoo, and Google. Her most recent venture is Keylime Toolbox, a software that provides online, user-focused SEO metrics. Due to her vast experience, she has been a keynote speaker for many conferences. She has also been named as one of the “Top 100 Seattle Women in Seattle Tech.” Her book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, is a remarkable resource for businesses that want to improve their online presence. Her website has a blog section where you can find articles on SEO and digital marketing. You can also find her work on theGoogle Search Central Blog. There’s a lot about SEO that you can’t simply learn with a Google search. SEO influencers provide these missing pieces of information through their own channels. Here’s why you should follow them. It’s one thing to know of a concept and another to fully understand it. With their years of knowledge, SEO influencers can spell out the intricacies of SEO to their followers. This can range from advanced techniques to insider tips and tricks that only experts know about. Even better, these experts conduct extensive research to unearth new insights that you wouldn’t be able to do yourself due to time and resource constraints. For example, Cyrus Shepard looked at thousands of data points across 50 websites to create a50-Site Case Study, in which he revealed how Google’s Helpful Content update impacts good SEO.
Similarly, Rand Fishkin’s Spark Toro conducted a study to see how Google searches correlate with clicks. He shared the 2024 Zero-Click Search Study on his X account, providing a hoard of statistics that can help SEO experts understand their search ranking better. The 2024 Zero-Click Search Study is here. Highlights: • 59% of Google searches end without a click. • Almost 30% of clicks go to a Google-owned property. • Google is sending less traffic to the open web. Read more:https://t.co/omrsg5Uy4i — SparkToro (@sparktoro) July 3, 2024
Since SEO influencers are always in the thick of things, they’re usually the first to spot changes in SEO trends or algorithm updates. By following them, you can stay updated on these major shifts. They don’t just inform about trends but also educate their followers on how to adapt to these changes and make the most of them. For example, when Google rolled out its 2024 update, Neil Patel took to X to explain the gist of the update and his predictions for what could happen next. What Google’s new algorithm update tells us about the future of AI content. So, Google just released a new algorithm update. According to Elizabeth Tucker from Google, their goal was 2 fold… 1. Surface the most helpful content and reduce unoriginal content in search. 2. Keep… pic.twitter.com/H9ClQzZD5U — Neil Patel (@neilpatel) March 5, 2024
Similarly, SEO influencers make appearances on podcasts and YouTube channels to share their expert knowledge. The Google Search Central channel channel is a good example, where SEO experts discuss and answer questions posed by SEO consultants, particularly regarding new algorithm updates or platform changes. They have also created playlists dedicated to different SEO topics, such as SEO mythbusting and SEO fairytales. SEO influencers are always experimenting and testing out new methods. When they see positive results, they’re usually quick to share their findings with their followers. The best part is that they keep updating their techniques as trends and algorithms evolve. For example, Brian Dean has acomprehensive guide on advanced SEO techniques, which he updates every few months to include the latest insights. SEO influencers also gather information from their network and combine it to form reports or guides that you can go through to see which advanced techniques other SEO professionals are using. For example, Loren Baker shared a free report, State of SEO 2024: Disruptions, AI & Content Strategies, on his LinkedIn, which includes insights from 3,890 SEO professionals. That’s not something you can curate on your own.
SEO tools, whether it’s a simple keyword planner or a comprehensive site audit tool, are vital for any SEO professional. But there are so many tools out there. How do you know which ones to use? SEO professionals try out new tools all the time and are often the first to discover new ones. They then share their findings, giving you insight into which tools are worth investing in and how to use them effectively. Some of them have created their own tools, which they teach their followers how to use. That’s what Neil Patel does with Ubersuggest and Rand Fishkin with Sparktoro. My favorite tool to generating more website sales. From our Ubersuggest data, of the sites with conversion tracking in place, a website’s average conversion rate is .938%. That’s less than 1%. That means 99% of your traffic is just window shopping and not buying. But if you… pic.twitter.com/EpLaLlKbb4 — Neil Patel (@neilpatel) July 28, 2024
As we’ve established, SEO influencers are gold mines for SEO-related knowledge and expertise. They are first to know about changes in the SEO space and can also introduce you to new concepts and strategies. Many of them have also created SEO tools, written books, created reports, and given talks, all of which you can access to improve your SEO skills. The best way to learn from these influencers is to follow them on social media, read their blogs, attend conferences where they are speaking, and join online communities where they are active. You won’t miss a thing this way! An SEO influencer is someone who is an expert in search engine optimization and shares their knowledge with others through social media or their own website. These influencers keep their followers updated on search engine algorithm updates, SEO strategies, SEM trends, new tools, and more. Some of the best SEO experts in the world are Neil Patel, Rand Fishkin, Barry Schwartz, and Brian Dean. However, they’re not the only ones. There are many talented and knowledgeable SEO experts out there who you can follow for SEO updates and tips. An SEO influencer typically shares their insights, knowledge, and experience related to search engine optimization with their followers through social media platforms or blogs. They may also offer consulting services, workshops, courses, tools, and training sessions to help businesses improve their SEO strategies. Following SEO influencers on social media and reading their blogs is an effective way to stay updated on SEO trends. You can also listen to SEO-related podcasts and sign up for newsletters from reliable sources to get the latest updates and insights. Many SEO influencers, including Neil Patel, Barry Schwartz, and Brian Dean, have their own YouTube channels where you can learn SEO directly from them. You can also listen to the podcast Search Off the Record to get direct information from Google’s Search Relations Team. Some other helpful podcasts are The SEO Mindset, Search Engine Journal Show, and Ahrefs Podcast. Early tests show Shorts with sticky product tags drive 40% more clicks, proof that… By distributing high-quality, styled LTK content to Pinterest’s 570 million users… Influencer boosting has become a staple tactic for brands seeking rapid reach and…
May 20, 2025 We're introducing new AI features to make it easier to ask any question in Search. We launched AI Overviews last year at I/O, and since then there’s been a profound shift in how people are using Google Search. People are coming to Google to ask more of their questions, including more complex, longer and multimodal questions. AI in Search is making it easier to ask Google anything and get a helpful response, with links to the web. That’s why AI Overviews is one of the most successful launches in Search in the past decade. As people use AI Overviews, we see they’re happier with their results, and they search more often. In our biggest markets like the U.S. and India, AI Overviews is driving over 10% increase in usage of Google for the types of queries that show AI Overviews 1 . This means that once people use AI Overviews, they’re coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. And we’re delivering this at the speed people expect of Google Search — AI Overviews delivers the fastest AI responses in the industry. We’re continuing to advance Search with AI, and today at I/O, we showed the latest in how we’re building the future of Search, as we go beyond information to intelligence. Here’s a look at everything we announced. As we’ve rolled out AI Overviews, we’ve heard from power users who want an end-to-end AI Search experience. So earlier this year we began testing AI Mode in Search in Labs, and starting today we’re rolling out AI Mode in the U.S. — no Labs sign-up required. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Over the coming weeks, you’ll see a new tab for AI Mode appear in Search and in the search bar in the Google app. Results for illustrative purposes and may vary. Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This enables Search to dive deeper into the web than a traditional search on Google, helping you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question. AI Mode is where we’ll first bring Gemini’s frontier capabilities, and it’s also a glimpse of what’s to come. As we get feedback, we’ll graduate many features and capabilities from AI Mode right into the core Search experience. Starting this week, we’re bringing a custom version of Gemini 2.5, our most intelligent model, into Search for both AI Mode and AI Overviews in the U.S. We also showed new advanced capabilities coming to AI Mode, which will be launching first in Labs in the coming months, to get feedback and input from power users. Read on for more. For questions where you want an even more thorough response, we’re bringing deep research capabilities into AI Mode with Deep Search. Deep Search uses the same query fan-out technique but taken to the next level. It can issue hundreds of searches, reason across disparate pieces of information, and create an expert-level fully-cited report in just minutes, saving you hours of research. Results are for illustrative purposes and may vary. Product in development, final details may differ. We’ve continued to push the boundaries of visual search with Google Lens, which more than 1.5 billion people are using to search what they see every month. Now, we’re taking the next step in multimodality by bringing Project Astra’s live capabilities into Search. With Search Live, you can talk back-and-forth with Search about what you see in real-time, using your camera. AI results may vary. Product in development, final details may differ. For example, if you’re feeling stumped on a project and need some help, simply tap the “Live” icon in AI Mode or in Lens, point your camera, and ask your question. Just like that, Search becomes a learning partner that can see what you see — explaining tricky concepts and offering suggestions along the way, as well as links to different resources that you can explore — like websites, videos, forums and more. Often you come to Search to get something done, and now we’re bringing the agentic capabilities of Project Mariner into AI Mode, to help save you time with tasks like purchasing tickets. Just ask, “Find 2 affordable tickets for this Saturday’s Reds game in the lower level” and AI Mode will kick off a query fan-out, looking across sites to analyze hundreds of potential ticket options with real-time pricing and inventory, and handle the tedious work of filling in forms. AI Mode will present ticket options that meet your exact criteria, and you can complete the purchase on whichever site you prefer — saving you time while keeping you in control. Results reflect information from a prior date, and may vary. This will start with event tickets, restaurant reservations and local appointments. And we’ll be working with companies like Ticketmaster, StubHub, Resy and Vagaro to create a seamless and helpful experience. The new AI Mode shopping experience brings together Gemini model capabilities with our Shopping Graph to help you browse for inspiration, think through considerations, and narrow down products. If you want to see how an outfit looks on you, you can try on billions of apparel listings virtually, just by uploading a single image of yourself. And when you’ve found the perfect item, you can ask our new agentic checkout feature to buy it on your behalf with Google Pay when the price is right, always with your guidance and oversight. Read more in our Shopping post. For an even more customized experience, soon AI Mode will offer personalized suggestions based on your past searches. You can also opt in to connect other Google apps, starting with Gmail, to bring in more of your personal context. For example, if you’re searching for “things to do in nashville this weekend with friends, we’re big foodies who like music” ahead of an upcoming trip, AI Mode can show you restaurants with outdoor seating based on your past restaurant bookings and searches. And you can get suggestions for events while you’re in town, with many near where you’re staying, based on your flight and hotel confirmations. You’ll see when AI Mode is bringing in your personal context to help. This is always under your control, and you can choose to connect or disconnect it at any time. When you need some extra help crunching numbers or visualizing data, AI Mode will analyze complex datasets and create graphics that bring them to life, all custom built for your query. Perhaps you want to compare the home field advantage for two different baseball teams. Search will provide an analysis and generate an interactive graph to address your specific question, using Google’s real-time sports information. We’ll bring this for sports and finance queries. Results reflect information from a prior date, and may vary. AI Mode will start to roll out for everyone in the U.S. today. All of the new features we showed at I/O will be coming to Labs users for AI Mode in the coming weeks and months. If you want to be first in line to test them out, turn on the AI Mode experiment in Labs. Your information will be used in accordance with Google’s privacy policy. Done. Just one step more. Check your inbox to confirm your subscription. You are already subscribed to our newsletter. You can also subscribe with a . Methodology: Internal Data from September 2024 to end of April 2025. Percent increase is measured by an experiment that compares two cohorts over time — one that is shown AI Overviews and one that is not. The numbers shown compare query volumes between the two cohorts, for the subset of queries that would show AI Overviews. Let’s stay in touch. Get the latest news from Google in your inbox. Follow Us
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https://zoomyourtraffic.com/wp-content/uploads/2025/06/wp-header-logo-387.png00Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-06-26 09:01:472025-06-26 09:01:47How Digital Marketing Can Help a Business Succeed – Investopedia
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Social Media School The Self-Paced Course for Aspiring Social Media Managers TikTokSchool Free course to shine on TikTok Resources Templates and downloadables to manage social networks InstaSchool A free course for Instagram success MetriLAB AI The future of social media is here Marketing Guides Online Advertising Guides Instagram TikTok YouTube Threads Twitter Twitch Google Business Profile Bluesky Facebook Pinterest LinkedIn Analytics Influencer Marketing Content Marketing AI Marketing Email Marketing Online Advertising Home / 2025 Instagram SEO Strategy Guide Instagram has become the third-most used social media platform with over 2 million monthly active users, behind Facebook and YouTube. Instagram’s dominance has been solidified, especially with Meta merging Facebook, Instagram, and more recently Threads. As users flock to Instagram for inspiration, ideas, and tutorials… the search engine constantly collects data to position content aligned with user interests. As a business, there are ample opportunities to utilize SEO strategies within your content to increase the visibility and rankings of your content. This article will break down Instagram SEO. Discover ways to optimize your SEO strategy on Instagram in 2025, and how Metricool can help your brand grow on the platform and beyond. Instagram SEO is the process of optimizing your content and profile to rank higher in Instagram’s search results and reach your target audience more effectively. While SEO principles can be applied across social media platforms, each network has its own unique algorithm and set of rules. The goal of Instagram SEO is to ensure your content appears at the top of relevant searches on the platform. Just like traditional search engine optimization. When users search for a specific question, topic, or issue, the top-ranking content is more likely to receive interactions and engagement Boosting your content’s visibility and reach on Instagram in 2025 is all about optimizing your profile, posts, and overall strategy. By implementing these SEO tips and strategies right away, you’ll start seeing results in no time. The key is to connect with more of your target audience and grow your following on the platform. So, if you’re looking to expand your reach on Instagram this year, here are some actionable steps you can take. Your Instagram profile is the face of your brand on the platform, much like your website is on Google. To optimize it for SEO, start by including relevant keywords in your username and bio. These keywords should be consistent across all your brand’s social media profiles. When crafting your bio, sprinkle in primary and secondary keywords that support what your business offers. Use this space to concisely describe your brand, products, and target audience. Make sure your profile photo is clear, optimized for small screens, and visually consistent with your brand identity. Don’t forget to add a link to your website or online store. Tools like Metricool’s SmartLinks allow you to add multiple links to a single page. You can customize the SmartLinks background, change themes and colors, and even include images. With SmartLinks, you can share a variety of content without worrying about Instagram’s one-link-in-bio limitation. Leveraging the right keywords and hashtags is crucial for Instagram SEO. Start by understanding the terms, phrases, and hashtags that resonate with your target audience on the platform. Research high-performing keywords and incorporate them naturally into your captions, without overdoing it. In addition to popular keywords, use a mix of niche and branded hashtags to reach more relevant users. Tools like Metricool can help you identify the most effective hashtags for your content. Continuously monitor the performance of your hashtag strategy and make adjustments as needed. When it comes to finding the right Instagram keywords, there are several helpful tools at your disposal. Keyword.io and Semrush offer options to search for Instagram-specific keywords, while more general tools like Answer the Public and Google Trends can also provide valuable insights. Analyze metrics like monthly search volume, related keywords, trends, and competition to inform your keyword selection. Adding alt text to your images serves two important purposes. First, it helps make your content accessible to users who may be visually impaired. Second, it provides context to Instagram’s algorithm, allowing it to better understand and categorize your visuals. To optimize Instagram with alt text: In addition to ensuring your content is accessible to the Deaf community, many people view Instagram content in public settings or without sound. Adding captions and subtitles to your videos ensures your message is conveyed effectively, even when the audio is muted. If you want to include captions on Instagram posts, follow these steps: Incorporating location tags into your posts can help improve their visibility in relevant searches. This is especially useful for local businesses or content related to specific geographic areas. Timing is everything when it comes to Instagram success. To maximize the visibility and engagement of your content, it’s crucial to post at the optimal times for your audience. Start by analyzing your followers’ activity patterns. You can access this data directly within your Instagram Insights: This will show you the days and times when your audience is most active. For a more detailed analysis, tools like Metricool can provide even deeper insights. Their calendar feature uses visual cues to indicate your best and worst posting times, based on the previous week’s data. You can even see the exact percentage of your followers who are online during each hour, allowing you to pinpoint the sweet spots. Once you’ve identified the best posting times, experiment with your schedule and make adjustments as needed. Posting when your audience is most engaged increases the chances of your content receiving higher levels of interaction and visibility. And when your posts perform well, Instagram’s algorithm will prioritize them, further boosting their reach. By closely monitoring key performance indicators, you can gauge the effectiveness of your Instagram SEO efforts and make data-driven adjustments to your strategy. To track the success of your Instagram SEO strategy, focus on the following key metrics: Metricool is a powerful social media analytics and management platform that can greatly assist with your Instagram SEO efforts. The tool offers a comprehensive suite of features to help you optimize your content, profile, and overall presence on the platform. From advanced hashtag research to competitor analysis and automated posting, Metricool provides the insights and functionality needed to elevate your Instagram SEO strategy and reach your target audience more effectively. With Metricool, you get: Ready to Improve Your Instagram SEO? Connect your Instagram account to Metricool and start creating and scheduling content, analyzing your metrics, and growing your brand. Register to Metricool FREE See how Instagram is Evolving in 2025 From Stories, to Reels, to Carousels and more. Find the latest trends for your Instagram marketing strategy, Complete Instagram Management with Metricool
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Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us Google I/O 2025, Google’s biggest developer conference of the year, takes place Tuesday and Wednesday at the Shoreline Amphitheatre in Mountain View. We’re on the ground bringing you the latest updates from the event. I/O showcases product announcements from across Google’s portfolio. We’ve got plenty of news relating to Android, Chrome, Google Search, YouTube, and — of course — Google’s AI-powered chatbot, Gemini. Google hosted a separate event dedicated to Android updates: The Android Show. The company announced new ways to find lost Android phones and other items, additional device-level features for its Advanced Protection program, security tools to protect against scams and theft, and a new design language called Material 3 Expressive. Here are all the things announced at Google I/O 2025. Gemini Ultra (only in the U.S. for now) delivers the “highest level of access” to Google’s AI-powered apps and services, according to Google. It’s priced at $249.99 per month and includes Google’s Veo 3 video generator, the company’s new Flow video editing app, and a powerful AI capability called Gemini 2.5 Pro Deep Think mode, which hasn’t launched yet. AI Ultra comes with higher limits in Google’s NotebookLM platform and Whisk, the company’s image remixing app. AI Ultra subscribers also get access to Google’s Gemini chatbot in Chrome; some “agentic” tools powered by the company’s Project Mariner tech; YouTube Premium; and 30TB of storage across Google Drive, Google Photos, and Gmail. Deep Think is an “enhanced” reasoning mode for Google’s flagship Gemini 2.5 Pro model. It allows the model to consider multiple answers to questions before responding, boosting its performance on certain benchmarks. Google didn’t go into detail about how Deep Think works, but it could be similar to OpenAI’s o1-pro and upcoming o3-pro models, which likely use an engine to search for and synthesize the best solution to a given problem. Deep Think is available to “trusted testers” via the Gemini API. Google said that it’s taking additional time to conduct safety evaluations before rolling out Deep Think widely. Google claims that Veo 3 can generate sound effects, background noises, and even dialogue to accompany the videos it creates. Veo 3 also improves upon its predecessor, Veo 2, in terms of the quality of footage it can generate, Google says. Veo 3 is available beginning Tuesday in Google’s Gemini chatbot app for subscribers to Google’s $249.99-per-month AI Ultra plan, where it can be prompted with text or an image. According to Google, Imagen 4 is fast — faster than Imagen 3. And it’ll soon get faster. In the near future, Google plans to release a variant of Imagen 4 that’s up to 10x quicker than Imagen 3. Imagen 4 is capable of rendering “fine details” like fabrics, water droplets, and animal fur, according to Google. It can handle both photorealistic and abstract styles, creating images in a range of aspect ratios and up to 2K resolution. Both Veo 3 and Imagen 4 will be used to power Flow, the company’s AI-powered video tool geared toward filmmaking. Google announced that Gemini apps have more than 400 monthly active users. Gemini Live’s camera and screen-sharing capabilities will roll out this week to all users on iOS and Android. The feature, powered by Project Astra, lets people have near-real-time verbal conversations with Gemini, while also streaming video from their smartphone’s camera or screen to the AI model. Google says Gemini Live will also start to integrate more deeply with its other apps in the coming weeks: It will soon be able to offer directions from Google Maps, create events in Google Calendar, and make to-do lists with Google Tasks. Google says it’s updating Deep Research, Gemini’s AI agent that generates thorough research reports, by allowing users to upload their own private PDFs and images. Stitch is an AI-powered tool to help people design web and mobile app front ends by generating the necessary UI elements and code. Stitch can be prompted to create app UIs with a few words or even an image, providing HTML and CSS markup for the designs it generates. Stitch is a bit more limited in what it can do compared to some other vibe coding products, but there’s a fair amount of customization options. Google has also expanded access to Jules, its AI agent aimed at helping developers fix bugs in code. The tool helps developers understand complex code, create pull requests on GitHub, and handle certain backlog items and programming tasks. Project Mariner is Google’s experimental AI agent that browses and uses websites. Google says it has significantly updated how Project Mariner works, allowing the agent to take on nearly a dozen tasks at a time, and is now rolling it out to users. For example, Project Mariner users can purchase tickets to a baseball game or buy groceries online without ever visiting a third-party website. People can just chat with Google’s AI agent, and it visits websites and takes actions for them. Google’s low latency, multimodal AI experience, Project Astra, will power an array of new experiences in Search, the Gemini AI app, and products from third-party developers. Project Astra was born out of Google DeepMind as a way to showcase nearly real-time, multimodal AI capabilities. The company says it’s now building those Project Astra glasses with partners including Samsung and Warby Parker, but the company doesn’t have a set launch date yet. Google is rolling out AI Mode, the experimental Google Search feature that lets people ask complex, multi-part questions via an AI interface, to users in the U.S. this week. AI Mode will support the use of complex data in sports and finance queries, and it will offer “try it on” options for apparel. Search Live, which is rolling out later this summer, will let you ask questions based on what your phone’s camera is seeing in real time. Gmail is the first app to be supported with personalized context. Beam, previously called Starline, uses a combination of software and hardware, including a six-camera array and custom light field display, to let a user converse with someone as if they were in the same meeting room. An AI model converts video from the cameras, which are positioned at different angles and pointed toward the user, into a 3D rendering. Google’s Beam boasts “near-perfect” millimeter-level head tracking and 60fps video streaming. When used with Google Meet, Beam provides an AI-powered real-time speech translation feature that preserves the original speaker’s voice, tone, and expressions. And speaking of Google Meet, Google announced that Meet is getting real-time speech translation. Google is launching Gemini in Chrome, which will give people access to a new AI browsing assistant that will help them quickly understand the context of a page and get tasks done. Gemma 3n is a model designed to run “smoothly” on phones, laptops, and tablets. It’s available in preview starting Tuesday; it can handle audio, text, images, and videos, according to Google. The company also announced a ton of AI Workspace features coming to Gmail, Google Docs, and Google Vids. Most notably, Gmail is getting personalized smart replies and a new inbox-cleaning feature, while Vids is getting new ways to create and edit content. Video Overviews are coming to NotebookLM, and the company rolled out SynthID Detector, a verification portal that uses Google’s SynthID watermarking technology to help identify AI-generated content. Lyria RealTime, the AI model that powers its experimental music production app, is now available via an API. Wear OS 6 brings a unified font to tiles for a cleaner app look, and Pixel Watches are getting dynamic theming that syncs app colors with watch faces. The core promise of the new design reference platform is to let developers build better customization in apps along with seamless transitions. The company is releasing a design guideline for developers along with Figma design files. Google is beefing up the Play Store for Android developers with fresh tools to handle subscriptions, topic pages so users can dive into specific interests, audio samples to give folks a sneak peek into app content, and a new checkout experience to make selling add-ons smoother. “Topic browse” pages for movies and shows (U.S. only for now) will connect users to apps tied to tons of shows and movies. Plus, developers are getting dedicated pages for testing and releases, and tools to keep an eye on and improve their app rollouts. Developers using Google can also now halt live app releases if a critical problem pops up. Subscription management tools are also getting an upgrade with multi-product checkout. Devs will soon be able to offer subscription add-ons alongside main subscriptions, all under one payment. Android Studio is integrating new AI features, including “Journeys,” an “agentic AI” capability that coincides with the release of the Gemini 2.5 Pro model. And an “Agent Mode” will be able to handle more-intricate development processes. Android Studio will receive new AI capabilities, including an enhanced “crash insights” feature in the App Quality Insights panel. This improvement, powered by Gemini, will analyze an app’s source code to identify potential causes of crashes and suggest fixes.
Topics AI Editor Deputy Managing Editor Karyne Levy is the deputy managing editor of TechCrunch. Before joining TC, Karyne was deputy managing editor at Protocol, helping manage a newsroom of more than 40 people. Prior to that she was a senior producer at Scribd, an assigning editor at NerdWallet, a senior tech editor at Business Insider, and assistant managing editor at CNET, where she also hosted Rumor Has It for CNET TV. She lives outside San Francisco. From seed to Series C and beyond—founders and VCs of all stages are heading to Boston. Be part of the conversation. Save $200+ now and tap into powerful takeaways, peer insights, and game-changing connections. Sam Altman comes out swinging at The New York Times
Top Link Building Services to Supercharge Your SEO in 2025 – London Post
/in website SEO, Website Traffic/by Team ZYTLink building is one of the most important aspects of SEO, but finding the right service can be a challenge. To make your search easier, we’ve compiled insights into the Top 3 Link Building Agencies for 2025. This guide highlights their unique strengths, proven results, and the range of services they offer, including guest posts and digital PR. Whether you’re looking to boost rankings or grow your audience, these trusted agencies provide the expertise and solutions needed to achieve your SEO goals.
Link building services provide solutions to acquire backlinks for websites. Backlinks are links from external sites pointing to a target website. Backlinks improve website authority, boost search rankings, and drive organic traffic. High-quality backlinks are critical for maintaining visibility in competitive markets.
Professional link building services offer businesses an efficient and effective way to improve search engine visibility. These services ensure high-quality backlinks that drive tangible SEO results by leveraging industry expertise and established networks. Below are some key benefits:
Professional agencies handle outreach, content creation, and negotiations with website owners, saving businesses valuable time and effort.
With existing relationships, agencies secure backlinks from credible and authoritative sites often inaccessible to businesses.
Experienced agencies follow white-hat techniques that comply with search engine rules, minimizing the risk of penalties and ensuring long-term results.
Backlinks acquired through these services improve domain authority and search rankings. Detailed reports help businesses track metrics like referral traffic and ranking improvements.
When choosing the right SEO link building service, prioritize transparent pricing to understand costs and value. Select an agency with proven results, demonstrated through case studies or testimonials. Ensure the services offered, such as guest posts, niche edits, or digital PR, align with your business goals. Choose agencies experienced in your industry to address niche-specific challenges effectively.
Editorial.Link is a premium link building service founded by Dmytro Sokhach and trusted by SaaS companies, SEO agencies, and digital brands that prioritize quality over volume. The agency specializes in placing editorial links within existing content on real high-authority websites that already rank and generate traffic. In addition to niche edits and contextual placements, Editorial.Link also offers listicle backlinks, securing brand mentions in top-performing roundup articles. Each campaign is tailored to client goals with transparent pricing, detailed reporting, and optional white-label support. With a focus on contextual relevance and long-term SEO value, Editorial.Link helps clients earn backlinks that drive real results.
Searcharoo is a scalable link building agency designed to cater to businesses of all sizes. Searcharoo is owned by Web Media Group Ltd., which is co-owned by Karl Hudson and James Dooley through their investment companies. Searcharoo delivers affordable and high-quality backlinks through services such as guest posts, niche edits, and digital PR. Searcharoo eliminates the need for in-house link building teams, offering customized solutions that help businesses improve visibility and reach their audience. Whether working with small startups or large enterprises, Searcharoo adapts its strategies to meet client needs. The agency prioritizes transparency and provides detailed reporting to track performance. With a focus on scalability, quality, and results, Searcharoo supports businesses in achieving their SEO goals efficiently.
UK Linkology is founded by Jason Brooks, is a link building agency with organic growth and a loyal client base. Relying on client satisfaction and referrals, UK Linkology has built its reputation without heavy marketing investments. The agency delivers high-quality backlinks from authoritative, industry-relevant websites. UK Linkology’s link building processes are constantly refined to ensure optimal results. With expertise in finance, healthcare, and technology sectors, UK Linkology boosts clients’ domain authority, rankings, and organic traffic while maintaining professionalism.
FATJOE is founded by Joe Davies, offers a diverse range of link building services, including guest posts, niche edits, and blogger outreach, that meet high-volume needs. FATJOE secures authoritative backlinks through digital PR campaigns from media outlets and high-traffic websites, enhancing visibility and credibility. FATJOE also provides content creation services like blog writing and resource page development, integrating with broader SEO strategies. Known for quick turnaround times and consistent results, FATJOE boosts domain authority and organic traffic, serving as a reliable partner for businesses aiming to scale their SEO efforts effectively.
Link-building agencies use various strategies to secure high-quality backlinks. Manual outreach involves contacting website owners to negotiate placements on relevant and authoritative pages. Content creation, such as guest posts, allows agencies to publish high-value articles with backlinks. Agencies also partner with niche-specific sites, ensuring contextual backlinks add user value. Comprehensive audits of existing backlinks help agencies identify and replace weak or outdated links with more authoritative ones.
These agencies typically offer a variety of backlinks, including guest posts, niche edits, resource links, and digital PR. Each type specifically boosts a website’s SEO by increasing authority, visibility, and relevance in search engine rankings. Below is a breakdown of the key types of backlinks provided by these top agencies:
Guest posts involve publishing unique content on authoritative websites. These articles include backlinks pointing to the client’s site, improving visibility and credibility.
Niche edits place backlinks into existing content on high-authority websites. This strategy leverages already-indexed pages for faster SEO results.
Resource links connect websites to relevant and authoritative industry resources, enhancing credibility and domain authority.
Digital PR involves creating newsworthy content and press releases that generate backlinks from media outlets and high-traffic websites. This approach combines traditional PR strategies with modern link-building techniques, resulting in a mix of high-quality and organic backlinks.
Results from link building efforts typically take 3 to 6 months. Search engines evaluate backlinks and gradually adjust rankings as the target site gains authority. Factors such as the volume of links, their quality, and industry competition impact the timeline. Consistent link building and high-quality content creation accelerate the process and ensure sustained improvements in visibility and rankings.
Choosing the right partner is essential for achieving long-term SEO goals. Agencies like UK Linkology, Searcharoo, and FATJOE stand out for their proven expertise, transparent processes, and commitment to delivering measurable results. Businesses should prioritize partners with experience in their industry, strong portfolios, and a focus on ethical link building practices. A lasting relationship with a trusted agency ensures consistent rankings and traffic growth.
Rapid indexing is essential for SEO, ensuring search engines quickly recognize updated content. Giga Indexer imitates search engine behavior to quickly index new and old web pages, which is critical for all websites,, from small blogs to large e-commerce platforms. It is especially valuable for new content or older pages that need refreshed search visibility.
Giga Indexer quickly indexes new and existing pages. It simulates search engine crawling, ensuring rapid recognition of your content. This tool is especially useful for newly published content needing quick indexing and updating the search status of older, overlooked pages. Giga Indexer is scalable and suitable for any website, from small blogs to large e-commerce platforms.
Indexceptional accelerates the indexing process by allowing direct URL submissions to search engines, speeding up the visibility updates for new and existing content. It is suitable for all websites and includes monitoring to ensure ongoing content visibility.
BacklinkIndexingTool targets and indexes backlinks quickly by automatically submitting them from various sources, such as guest posts and comments. This tool improves a website’s link profile and potentially boosts search rankings. By saving time on manual submissions, this tool allows content creators to focus on producing high-quality content.
Indexing tools are essential for effective SEO. They provide rapid indexing that leads to quicker search ranking improvements and higher web traffic. They help maintain the visibility of older content and reduce dependency on search engine crawlers, thus giving website owners more control over how their content is indexed and ranked. Incorporating tools like Giga Indexer, Indexceptional, and BacklinkIndexingTool into your SEO strategy is crucial for enhancing your website’s performance in search results and strengthening your online presence.
source
Top SEO Influencers for 2025 – Influencer Marketing Hub
/in website SEO, Website Traffic/by Team ZYTYou are here: Influencer Marketing Hub » Influencer Marketing » Top SEO Influencers for 2025
In a world where 81.8% of the global internet user population has used a search engine at least once in the past 30 days, it’s no surprise that search engine optimization (SEO) is such a talked-about subject in the digital marketing space. Marketers not only want to learn about SEO but also how they can implement new techniques to rank higher on search engine results pages (SERPs).
Unless you’re specialized in the field or have been keeping up with the SEO industry for years, it can be hard to keep track of the latest trends and techniques. Recently, TikTok’s SEO Creator incentives program has made waves, offering monetization for content aligned with popular search terms, which is reshaping how influencers and agencies approach SEO strategies on the platform. But you know who always seems to be up-to-date with the dynamic landscape of SEO? SEO Influencers.
These influencers may be SEO specialists, digital marketing experts, content creators, or even business owners. They are present across a range of platforms from X to LinkedIn. Some run their own blogs, where they share their SEO knowledge extensively. We’ve found some of the best SEO influencers that you can learn from, so let’s dive in.
Like any influencer, an SEO influencer is someone who influences your understanding of a particular field. They are the go-to people for tips, tricks, and insider knowledge about SEO.
These influencers not only provide education on best practices, but some are also well-connected with individuals who shape the algorithms that drive search engines, giving them an edge in predicting and understanding upcoming changes.
Businesses or SEO specialists get the most benefit from SEO influencers since these individuals are walking and talking libraries of SEO knowledge. For example, a business owner can learn how to update their website in accordance with a recent Google update through an SEO influencer’s blog post or podcast. Similarly, SEO specialists can take insights and tips from these experts to incorporate into their clients’ strategies for the best results.
Usually, if you had to find an influencer, you’d use influencer marketplaces to identify the right fit based on their niche and audience demographics. With SEO influencers, the discovery process is a bit different. These influencers usually have their own websites or blogs where you can find them most active.
One of the first places to look for SEO influencers is LinkedIn. If you regularly engage with SEO-related content, LinkedIn will automatically suggest relevant profiles for you to connect with. You can also join related groups or follow hashtags like #SEO to find thought leaders in the space.
The same goes for X, which is another platform where SEO influencers have a presence. Again, search for relevant hashtags to find posts from experts or follow them directly to see their content on your timeline.
It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years.
Thanks for having me, Martin and @googlewmc!
Hope you enjoy the video 😍 https://t.co/1jeWf5VVEa
— Lily Ray 😏 (@lilyraynyc) September 9, 2020
However, if you’re looking for SEO influencers in a specific niche or for a particular audience group, Semrush’s Influencer Analytics tool is the perfect choice. With 30+ smart search filters and data breakdowns, the tool lets you search for influencers across YouTube, Instagram, TikTok & Twitch.
Semrush Influencer Discovery
Let’s say you’ve developed a new SEO tool that you want an influencer to promote. You can get detailed analytics for the influencer’s audience, including follower demographics, to understand if they’re a good fit for your brand.
The Campaign Management feature helps you create a media plan for your influencer campaign. It also provides detailed campaign reports, helping you analyze the influencer’s content and performance in a centralized dashboard.
With automated calculations and data visualization, you can easily spot the best-performing influencers and optimize your future campaigns accordingly.
The SEO influencers we discuss below are well-established in their fields and have created a plethora of resources and tools for SEO professionals and business owners alike. It’s important to note that this list is not exhaustive, and there are many other influential SEO experts out there.
However, we’ve selected these individuals based on their contributions to the SEO community and overall impact on the industry.
Platform/s: YouTube, X, Medium, Website
Brian Dean is an SEO expert known for being the founder of Backlinko and Exploding Topics, two highly popular SEO resources now acquired by Semrush. Reaching over 5 million readers, Brian’s SEO insights have established him as an “SEO genius,” as Entrepreneur.com puts it.
His content is straightforward, engaging, and backed by data-driven research, making him an authoritative source in the SEO world. Over the years, his work has been featured in Fast Company, Entrepreneur, U.S. News & World Report, Vox, Fox News, The Next Web, and Forbes. He also creates courses, such as Content-Led SEO with Brian Dean for the Semrush Academy.
Dean’s Backlinko blogs are an excellent source of information due to their data-backed nature. For example, the insights he revealed about the click-through rate (CTR) after analyzing 4 million Google search results helped marketers understand how to increase their CTR.
For bite-sized information, you can head over to his X account, where he shares informational videos. Here’s one in which he explains why people aren’t reading your content and what to do about it.
Wondering why people aren’t reading your content? 👀
Here’s a simple approach that might help solve that problem.#contentmarketing #SEO pic.twitter.com/HwHXuaatYv
— Brian Dean (@BrianEDean) December 22, 2023
Exploding Topics also has a Google Trends-like tool where you can see the latest trending subjects in a wide range of categories, from AI to sports, filtered by timeframe. Interestingly, it can also provide future trend forecasts for up to a year.
Exploding Topics trends tool
Platform/s: YouTube, LinkedIn, Instagram, Facebook, Website
Neil Patel is a well-known digital marketing expert and entrepreneur who has founded multiple successful companies, including Crazy Egg and Kissmetrics. He also runs his global ad agency, NP Digital, which has made it to Inc’s 5000 list of the fastest-growing companies.
Here are some helpful resources Patel has created:
Patel also stays on top of industry news and shares insights on his social media channels. For example, when OpenAI announced their AI-based search experience called SearchGPT, he created a webinar to discuss what this means for SEO.
He also has extensive video content on his YouTube channel, where he has created playlists to cover different topics in detail. For example, here’s one with over 200 videos explaining how to do SEO and marketing for small websites.
So, his teachings are not just surface-level. You can learn all the tricks of the trade from him, and that too, for free.
Platform/s: Website, X, LinkedIn
Danny Sullivan is a former search journalist who now works for Google to educate people about the search experience and take their feedback to improve it. Back in 2006, Sullivan co-founded Third Door Media with a colleague. The company created an online publication called Search Engine Land, which focused on search engines and search engine marketing. Search Engine Land also had an accompanying conference series, SMX: Search Marketing Expo, in which Sullivan was actively involved.
He was approached by Google to work with them after stepping down from the role of chief content officer at his company. Today, you can find the news of pretty much every new thing happening at the largest search engine in the world posted on his X account.
Since he is Google’s Search Liaison, the main person who gives insights on how Google Search works, you can also find him active on the @searchliaison X account. For example, after Google launched the 2024 core update, he posted a series of X threads and LinkedIn posts to help people understand what to expect from the update and how it will affect their website’s rankings.
He also regularly co-creates content with other SEO influencers. For example, he discussed the impact of the new update on creators with Barry Schwartz, another influencer we’ll discuss below.
I talked with @rustybrick this week about our latest search update, especially about creators. Not everything from the interview made it into the story (it was a long interview!), so I wanted to share a bit more and highlight some things that I thought were especially important…
— Google SearchLiaison (@searchliaison) September 6, 2024
Similarly, he hopped on to podcasts to talk about the impact of the new update in detail. Basically, he’s your go-to for all things Google-related.
I’m also happy if SEOs read our guidance and take advantage of it to rank better in Google Search. Because our guidance is meant to make search better for everyone. More in the podcast, which has a transcript: https://t.co/Lnhk7kV02D
And our guidance! https://t.co/NaRQqb1SQx pic.twitter.com/Z0TByX2hcU
— Google SearchLiaison (@searchliaison) August 23, 2023
Platform/s: Website, LinkedIn, YouTube, X
Barry Schwartz, the CEO of RustyBrick, a web service firm, and a contributing editor to Search Engine Land, an online publication that focuses on search engines, is a huge name in the world of SEO. He has won several awards, such as the 2019 Outstanding Community Service Award from the Search Engine Land Awards and the 2018 US Search Personality Of The Year from the US Search Awards.
Plus, he is a member of several internet marketing organizations, such as SEMPO and SEO Consultants. He’s also on the Search Engine Marketing Professional Organization’s Education Committee.
Schwartz’s content centers on SEO news, with a focus on Google. He is particularly active when it comes to covering Google algorithm updates and new features. For example, when Google tested the AI Overview, he talked about it on LinkedIn and wrote a detailed post on Search Engine Roundtable, an SEO-related website.
Barry Schwartz LinkedIn post
He also created a YouTube video recap to cover Google ranking volatility in the wake of the update and recent Google Ads news.
ICYMI: SEO Video recap covering ongoing Google ranking volatility, Apple Intelligence, Navboost lies, Google Ads news, Bing and local search https://t.co/hUcVy7kjaX
— Barry Schwartz (@rustybrick) September 13, 2024
Platform/s: LinkedIn, Website
Ann Smarty has been in the SEO space for over 20 years, and she has mentored thousands of professionals and spearheaded many successful SEO campaigns. She’s also a regular contributor to industry publications like Buzzsumo, BrightLocal, Moz, and Search Engine Journal.
One of her recent resources is Smarty’s Digest, a weekly newsletter that covers the latest marketing tools and AI news. She has also co-founded Smarty Marketing, a boutique marketing agency that offers SEO consulting as one of its services.
If you want to learn from her, we recommend checking her LinkedIn page for live streams, which she often hosts with other marketing experts to share their insights and advice. For example, with Google pushing “helpful content,” she went live to explain what it actually means for SEO and how you can satisfy this condition set by the search engine.
Ann Smarty LinkedIn live
Platform/s: Website, LinkedIn, Instagram, X
Loren Baker, mainly known for being the founder of Search Engine Journal, a popular SEO website, also runs his own digital marketing agency, Foundation Digital. Like most other SEO influencers on this list, he shares tips, techniques, strategies, and tools you can use for SEO.
On his X account, he mainly reposts helpful resources from fellow influencers and industry news updates.
Excellent watch. https://t.co/swCyiLZlfC
— lorenbaker (@lorenbaker) July 23, 2024
His website, Search Engine Journal, covers a wide range of topics related to digital marketing and SEO, including content marketing, social media, PPC advertising, and more. Plus, he often appears on the podcast associated with the website Search Engine Journal Show.
Platform/s: Facebook, Instagram, X, LinkedIn, Website
The co-founder and former CEO of Moz, Rand Fishkin, is now known for starting SparkToro, an audience research tool. He is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a guide for entrepreneurs and startups.
On his Facebook, X, Instagram, and LinkedIn accounts, he shares insights on digital marketing, entrepreneurship, leadership, and SEO. He also explains how to use SparkToro and creates 5-minute Whiteboards, which are essentially short videos of him explaining SEO concepts.
NEW 5-Minute Whiteboard: https://t.co/N0JnzoCo2X
Because content marketing should be more than just a pseudonym for keyword-targeted articles. pic.twitter.com/ndqPcEdtrm
— Rand Fishkin (follow @randderuiter on Threads) (@randfish) August 29, 2024
Platform/s: LinkedIn, X, Growth Memo, YouTube
Kevin Indig is a well-respected growth strategist and SEO expert, known for his roles at companies like Shopify, G2, and Atlassian, where he led SEO and growth strategies. He now works as a Growth Advisor for fast-growing companies like Reddit, Toast, and Hims. Kevin also runs Growth Memo, a popular newsletter that provides in-depth analysis on SEO, growth marketing, and emerging tech trends.
His insights stand out due to his focus on the intersection of SEO, user experience, and AI. Kevin is particularly active on LinkedIn, where he frequently shares updates on SEO challenges, algorithm changes, and the impact of AI on organic search. For instance, his recent posts dive into how AI Overviews (AIOs) are reshaping search engine results and how businesses can adapt to these shifts.
On X, he’s known for thought-provoking commentary on industry developments, such as his analysis of Google’s monopoly ruling and its potential impact on the search landscape.
3 possible futures for Google the monopoly ruling
Each future could reshape the search landscape.
Scenario 1: Google may need to end exclusivity deals, forcing Apple to let users choose default search engines.
— Kevin_Indig (@Kevin_Indig) August 14, 2024
His YouTube videos are packed with actionable advice on using AI and SEO frameworks for scaling organic traffic, making his content indispensable for SEO professionals looking to stay ahead in a rapidly evolving field.
For more in-depth growth strategies and trends, Kevin’s Growth Memo provides readers with a strategic lens on the latest in SEO and digital marketing.
Platform/s: Website, X, LinkedIn, Threads
Cyrus Shepard is the creator of Zyppy SEO, an SEO software and consulting service that helps companies monitor and improve their website’s Google ranking. He has previously led Moz and is an expert in technical SEO, analytics, mobile optimization, and local search results.
His expertise has led him to speak at multiple events, including but not limited to SMX – Search Marketing Expo, Marketing Festival, MozCon, and MnSearch Summit. He also writes for The Moz Blog, Above the Fold, and Marketing Pilgrim.
Head over to his LinkedIn page to get SEO tips from him. He shares everything from insights into Google rankings to tips on how to use new features.
Cyrus Shepard LinkedIn post
On X, you’ll find him reposting excellent content from industry experts and explaining complex concepts. For example, he simplified THCapper’s data on the impact of Google’s Helpful Content system on site rankings in an X thread.
Excellent data via @THCapper showing sites hit by Google’s Helpful Content system tend to have lower ratios of “Brand Authority” to “Domain Authority”
Over-simplified layman’s terms:
When your *brand* is weaker than your overall link profile, you may be at risk to Google’s HCU pic.twitter.com/mHjIqu2DFd
— Cyrus (@CyrusShepard) September 5, 2024
Platform/s: LinkedIn, Website, Instagram
Known for being an SEO consultant at G-Squared Interactive (GSQi), Glenn Gabe has over 27 years of SEO experience, which he uses to create content for his blog, Internet Marketing Driver. He covers a range of topics, from algorithm updates and case studies to new SERP features and technical SEO.
You can also find his recent writings on Search Engine Land and former ones on Search Engine Journal and Search Engine Watch. If you want to learn from him more closely, you can get SEO training through his boot camp course.
What we find really engaging about Gabe’s content is that he brings together insights from his extensive network. For example, when The Washington Post tweaked its homepage to adjust for new SEO guidelines, Gabe talked about it on LinkedIn to show other businesses that optimizing for search is more than just keywords and backlinks.
Platform/s: Website, LinkedIn, X
Vanessa Fox gets her SEO credit from working at Google as an engineer, where she worked on Webmaster Central and Google Search. She played a central role in the sitemaps.org alliance of Bing, Yahoo, and Google. Her most recent venture is Keylime Toolbox, a software that provides online, user-focused SEO metrics.
Due to her vast experience, she has been a keynote speaker for many conferences. She has also been named as one of the “Top 100 Seattle Women in Seattle Tech.” Her book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, is a remarkable resource for businesses that want to improve their online presence.
Her website has a blog section where you can find articles on SEO and digital marketing. You can also find her work on the Google Search Central Blog.
There’s a lot about SEO that you can’t simply learn with a Google search. SEO influencers provide these missing pieces of information through their own channels. Here’s why you should follow them.
It’s one thing to know of a concept and another to fully understand it. With their years of knowledge, SEO influencers can spell out the intricacies of SEO to their followers. This can range from advanced techniques to insider tips and tricks that only experts know about.
Even better, these experts conduct extensive research to unearth new insights that you wouldn’t be able to do yourself due to time and resource constraints. For example, Cyrus Shepard looked at thousands of data points across 50 websites to create a 50-Site Case Study, in which he revealed how Google’s Helpful Content update impacts good SEO.
Similarly, Rand Fishkin’s Spark Toro conducted a study to see how Google searches correlate with clicks. He shared the 2024 Zero-Click Search Study on his X account, providing a hoard of statistics that can help SEO experts understand their search ranking better.
The 2024 Zero-Click Search Study is here.
Highlights:
• 59% of Google searches end without a click.
• Almost 30% of clicks go to a Google-owned property.
• Google is sending less traffic to the open web.
Read more:https://t.co/omrsg5Uy4i
— SparkToro (@sparktoro) July 3, 2024
Since SEO influencers are always in the thick of things, they’re usually the first to spot changes in SEO trends or algorithm updates. By following them, you can stay updated on these major shifts.
They don’t just inform about trends but also educate their followers on how to adapt to these changes and make the most of them. For example, when Google rolled out its 2024 update, Neil Patel took to X to explain the gist of the update and his predictions for what could happen next.
What Google’s new algorithm update tells us about the future of AI content.
So, Google just released a new algorithm update.
According to Elizabeth Tucker from Google, their goal was 2 fold…
1. Surface the most helpful content and reduce unoriginal content in search.
2. Keep… pic.twitter.com/H9ClQzZD5U
— Neil Patel (@neilpatel) March 5, 2024
Similarly, SEO influencers make appearances on podcasts and YouTube channels to share their expert knowledge. The Google Search Central channel channel is a good example, where SEO experts discuss and answer questions posed by SEO consultants, particularly regarding new algorithm updates or platform changes. They have also created playlists dedicated to different SEO topics, such as SEO mythbusting and SEO fairytales.
SEO influencers are always experimenting and testing out new methods. When they see positive results, they’re usually quick to share their findings with their followers.
The best part is that they keep updating their techniques as trends and algorithms evolve. For example, Brian Dean has a comprehensive guide on advanced SEO techniques, which he updates every few months to include the latest insights.
SEO influencers also gather information from their network and combine it to form reports or guides that you can go through to see which advanced techniques other SEO professionals are using. For example, Loren Baker shared a free report, State of SEO 2024: Disruptions, AI & Content Strategies, on his LinkedIn, which includes insights from 3,890 SEO professionals. That’s not something you can curate on your own.
SEO tools, whether it’s a simple keyword planner or a comprehensive site audit tool, are vital for any SEO professional. But there are so many tools out there. How do you know which ones to use?
SEO professionals try out new tools all the time and are often the first to discover new ones. They then share their findings, giving you insight into which tools are worth investing in and how to use them effectively.
Some of them have created their own tools, which they teach their followers how to use. That’s what Neil Patel does with Ubersuggest and Rand Fishkin with Sparktoro.
My favorite tool to generating more website sales.
From our Ubersuggest data, of the sites with conversion tracking in place, a website’s average conversion rate is .938%.
That’s less than 1%.
That means 99% of your traffic is just window shopping and not buying.
But if you… pic.twitter.com/EpLaLlKbb4
— Neil Patel (@neilpatel) July 28, 2024
As we’ve established, SEO influencers are gold mines for SEO-related knowledge and expertise. They are first to know about changes in the SEO space and can also introduce you to new concepts and strategies.
Many of them have also created SEO tools, written books, created reports, and given talks, all of which you can access to improve your SEO skills. The best way to learn from these influencers is to follow them on social media, read their blogs, attend conferences where they are speaking, and join online communities where they are active. You won’t miss a thing this way!
An SEO influencer is someone who is an expert in search engine optimization and shares their knowledge with others through social media or their own website. These influencers keep their followers updated on search engine algorithm updates, SEO strategies, SEM trends, new tools, and more.
Some of the best SEO experts in the world are Neil Patel, Rand Fishkin, Barry Schwartz, and Brian Dean. However, they’re not the only ones. There are many talented and knowledgeable SEO experts out there who you can follow for SEO updates and tips.
An SEO influencer typically shares their insights, knowledge, and experience related to search engine optimization with their followers through social media platforms or blogs. They may also offer consulting services, workshops, courses, tools, and training sessions to help businesses improve their SEO strategies.
Following SEO influencers on social media and reading their blogs is an effective way to stay updated on SEO trends. You can also listen to SEO-related podcasts and sign up for newsletters from reliable sources to get the latest updates and insights.
Many SEO influencers, including Neil Patel, Barry Schwartz, and Brian Dean, have their own YouTube channels where you can learn SEO directly from them. You can also listen to the podcast Search Off the Record to get direct information from Google’s Search Relations Team. Some other helpful podcasts are The SEO Mindset, Search Engine Journal Show, and Ahrefs Podcast.
Early tests show Shorts with sticky product tags drive 40% more clicks, proof that…
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source
AI in Search: Going beyond information to intelligence – Google Blog
/in website SEO, Website Traffic/by Team ZYTMay 20, 2025
We're introducing new AI features to make it easier to ask any question in Search.
We launched AI Overviews last year at I/O, and since then there’s been a profound shift in how people are using Google Search. People are coming to Google to ask more of their questions, including more complex, longer and multimodal questions.
AI in Search is making it easier to ask Google anything and get a helpful response, with links to the web. That’s why AI Overviews is one of the most successful launches in Search in the past decade. As people use AI Overviews, we see they’re happier with their results, and they search more often. In our biggest markets like the U.S. and India, AI Overviews is driving over 10% increase in usage of Google for the types of queries that show AI Overviews 1 . This means that once people use AI Overviews, they’re coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. And we’re delivering this at the speed people expect of Google Search — AI Overviews delivers the fastest AI responses in the industry.
We’re continuing to advance Search with AI, and today at I/O, we showed the latest in how we’re building the future of Search, as we go beyond information to intelligence. Here’s a look at everything we announced.
As we’ve rolled out AI Overviews, we’ve heard from power users who want an end-to-end AI Search experience. So earlier this year we began testing AI Mode in Search in Labs, and starting today we’re rolling out AI Mode in the U.S. — no Labs sign-up required. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Over the coming weeks, you’ll see a new tab for AI Mode appear in Search and in the search bar in the Google app.
Results for illustrative purposes and may vary.
Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This enables Search to dive deeper into the web than a traditional search on Google, helping you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question.
AI Mode is where we’ll first bring Gemini’s frontier capabilities, and it’s also a glimpse of what’s to come. As we get feedback, we’ll graduate many features and capabilities from AI Mode right into the core Search experience. Starting this week, we’re bringing a custom version of Gemini 2.5, our most intelligent model, into Search for both AI Mode and AI Overviews in the U.S.
We also showed new advanced capabilities coming to AI Mode, which will be launching first in Labs in the coming months, to get feedback and input from power users. Read on for more.
For questions where you want an even more thorough response, we’re bringing deep research capabilities into AI Mode with Deep Search. Deep Search uses the same query fan-out technique but taken to the next level. It can issue hundreds of searches, reason across disparate pieces of information, and create an expert-level fully-cited report in just minutes, saving you hours of research.
Results are for illustrative purposes and may vary. Product in development, final details may differ.
We’ve continued to push the boundaries of visual search with Google Lens, which more than 1.5 billion people are using to search what they see every month. Now, we’re taking the next step in multimodality by bringing Project Astra’s live capabilities into Search. With Search Live, you can talk back-and-forth with Search about what you see in real-time, using your camera.
AI results may vary. Product in development, final details may differ.
For example, if you’re feeling stumped on a project and need some help, simply tap the “Live” icon in AI Mode or in Lens, point your camera, and ask your question. Just like that, Search becomes a learning partner that can see what you see — explaining tricky concepts and offering suggestions along the way, as well as links to different resources that you can explore — like websites, videos, forums and more.
Often you come to Search to get something done, and now we’re bringing the agentic capabilities of Project Mariner into AI Mode, to help save you time with tasks like purchasing tickets. Just ask, “Find 2 affordable tickets for this Saturday’s Reds game in the lower level” and AI Mode will kick off a query fan-out, looking across sites to analyze hundreds of potential ticket options with real-time pricing and inventory, and handle the tedious work of filling in forms. AI Mode will present ticket options that meet your exact criteria, and you can complete the purchase on whichever site you prefer — saving you time while keeping you in control.
Results reflect information from a prior date, and may vary.
This will start with event tickets, restaurant reservations and local appointments. And we’ll be working with companies like Ticketmaster, StubHub, Resy and Vagaro to create a seamless and helpful experience.
The new AI Mode shopping experience brings together Gemini model capabilities with our Shopping Graph to help you browse for inspiration, think through considerations, and narrow down products. If you want to see how an outfit looks on you, you can try on billions of apparel listings virtually, just by uploading a single image of yourself. And when you’ve found the perfect item, you can ask our new agentic checkout feature to buy it on your behalf with Google Pay when the price is right, always with your guidance and oversight. Read more in our Shopping post.
For an even more customized experience, soon AI Mode will offer personalized suggestions based on your past searches. You can also opt in to connect other Google apps, starting with Gmail, to bring in more of your personal context. For example, if you’re searching for “things to do in nashville this weekend with friends, we’re big foodies who like music” ahead of an upcoming trip, AI Mode can show you restaurants with outdoor seating based on your past restaurant bookings and searches. And you can get suggestions for events while you’re in town, with many near where you’re staying, based on your flight and hotel confirmations.
You’ll see when AI Mode is bringing in your personal context to help. This is always under your control, and you can choose to connect or disconnect it at any time.
When you need some extra help crunching numbers or visualizing data, AI Mode will analyze complex datasets and create graphics that bring them to life, all custom built for your query. Perhaps you want to compare the home field advantage for two different baseball teams. Search will provide an analysis and generate an interactive graph to address your specific question, using Google’s real-time sports information. We’ll bring this for sports and finance queries.
Results reflect information from a prior date, and may vary.
AI Mode will start to roll out for everyone in the U.S. today. All of the new features we showed at I/O will be coming to Labs users for AI Mode in the coming weeks and months. If you want to be first in line to test them out, turn on the AI Mode experiment in Labs.
Your information will be used in accordance with Google’s privacy policy.
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Methodology: Internal Data from September 2024 to end of April 2025. Percent increase is measured by an experiment that compares two cohorts over time — one that is shown AI Overviews and one that is not. The numbers shown compare query volumes between the two cohorts, for the subset of queries that would show AI Overviews.
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How Digital Marketing Can Help a Business Succeed – Investopedia
/in website SEO, Website Traffic/by Team ZYTHow Digital Marketing Can Help a Business Succeed Investopedia
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Instagram SEO 2023: Boost Your Content's Reach – Metricool
/in website SEO, Website Traffic/by Team ZYTNEW: The 2025 Social Ads Study! Insights from +500.000 campaigns. Get your FREE copy!
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Home / 2025 Instagram SEO Strategy Guide
Instagram has become the third-most used social media platform with over 2 million monthly active users, behind Facebook and YouTube. Instagram’s dominance has been solidified, especially with Meta merging Facebook, Instagram, and more recently Threads.
As users flock to Instagram for inspiration, ideas, and tutorials… the search engine constantly collects data to position content aligned with user interests. As a business, there are ample opportunities to utilize SEO strategies within your content to increase the visibility and rankings of your content.
This article will break down Instagram SEO. Discover ways to optimize your SEO strategy on Instagram in 2025, and how Metricool can help your brand grow on the platform and beyond.
Instagram SEO is the process of optimizing your content and profile to rank higher in Instagram’s search results and reach your target audience more effectively. While SEO principles can be applied across social media platforms, each network has its own unique algorithm and set of rules.
The goal of Instagram SEO is to ensure your content appears at the top of relevant searches on the platform. Just like traditional search engine optimization. When users search for a specific question, topic, or issue, the top-ranking content is more likely to receive interactions and engagement
Boosting your content’s visibility and reach on Instagram in 2025 is all about optimizing your profile, posts, and overall strategy. By implementing these SEO tips and strategies right away, you’ll start seeing results in no time.
The key is to connect with more of your target audience and grow your following on the platform. So, if you’re looking to expand your reach on Instagram this year, here are some actionable steps you can take.
Your Instagram profile is the face of your brand on the platform, much like your website is on Google.
To optimize it for SEO, start by including relevant keywords in your username and bio. These keywords should be consistent across all your brand’s social media profiles.
When crafting your bio, sprinkle in primary and secondary keywords that support what your business offers. Use this space to concisely describe your brand, products, and target audience. Make sure your profile photo is clear, optimized for small screens, and visually consistent with your brand identity.
Don’t forget to add a link to your website or online store. Tools like Metricool’s SmartLinks allow you to add multiple links to a single page. You can customize the SmartLinks background, change themes and colors, and even include images. With SmartLinks, you can share a variety of content without worrying about Instagram’s one-link-in-bio limitation.
Leveraging the right keywords and hashtags is crucial for Instagram SEO. Start by understanding the terms, phrases, and hashtags that resonate with your target audience on the platform. Research high-performing keywords and incorporate them naturally into your captions, without overdoing it.
In addition to popular keywords, use a mix of niche and branded hashtags to reach more relevant users. Tools like Metricool can help you identify the most effective hashtags for your content. Continuously monitor the performance of your hashtag strategy and make adjustments as needed.
When it comes to finding the right Instagram keywords, there are several helpful tools at your disposal. Keyword.io and Semrush offer options to search for Instagram-specific keywords, while more general tools like Answer the Public and Google Trends can also provide valuable insights. Analyze metrics like monthly search volume, related keywords, trends, and competition to inform your keyword selection.
Adding alt text to your images serves two important purposes. First, it helps make your content accessible to users who may be visually impaired. Second, it provides context to Instagram’s algorithm, allowing it to better understand and categorize your visuals.
To optimize Instagram with alt text:
In addition to ensuring your content is accessible to the Deaf community, many people view Instagram content in public settings or without sound. Adding captions and subtitles to your videos ensures your message is conveyed effectively, even when the audio is muted.
If you want to include captions on Instagram posts, follow these steps:
Incorporating location tags into your posts can help improve their visibility in relevant searches. This is especially useful for local businesses or content related to specific geographic areas.
Timing is everything when it comes to Instagram success. To maximize the visibility and engagement of your content, it’s crucial to post at the optimal times for your audience.
Start by analyzing your followers’ activity patterns. You can access this data directly within your Instagram Insights:
This will show you the days and times when your audience is most active.
For a more detailed analysis, tools like Metricool can provide even deeper insights. Their calendar feature uses visual cues to indicate your best and worst posting times, based on the previous week’s data. You can even see the exact percentage of your followers who are online during each hour, allowing you to pinpoint the sweet spots.
Once you’ve identified the best posting times, experiment with your schedule and make adjustments as needed. Posting when your audience is most engaged increases the chances of your content receiving higher levels of interaction and visibility. And when your posts perform well, Instagram’s algorithm will prioritize them, further boosting their reach.
By closely monitoring key performance indicators, you can gauge the effectiveness of your Instagram SEO efforts and make data-driven adjustments to your strategy.
To track the success of your Instagram SEO strategy, focus on the following key metrics:
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Google I/O 2025, Google’s biggest developer conference of the year, takes place Tuesday and Wednesday at the Shoreline Amphitheatre in Mountain View. We’re on the ground bringing you the latest updates from the event.
I/O showcases product announcements from across Google’s portfolio. We’ve got plenty of news relating to Android, Chrome, Google Search, YouTube, and — of course — Google’s AI-powered chatbot, Gemini.
Google hosted a separate event dedicated to Android updates: The Android Show. The company announced new ways to find lost Android phones and other items, additional device-level features for its Advanced Protection program, security tools to protect against scams and theft, and a new design language called Material 3 Expressive.
Here are all the things announced at Google I/O 2025.
Gemini Ultra (only in the U.S. for now) delivers the “highest level of access” to Google’s AI-powered apps and services, according to Google. It’s priced at $249.99 per month and includes Google’s Veo 3 video generator, the company’s new Flow video editing app, and a powerful AI capability called Gemini 2.5 Pro Deep Think mode, which hasn’t launched yet.
AI Ultra comes with higher limits in Google’s NotebookLM platform and Whisk, the company’s image remixing app. AI Ultra subscribers also get access to Google’s Gemini chatbot in Chrome; some “agentic” tools powered by the company’s Project Mariner tech; YouTube Premium; and 30TB of storage across Google Drive, Google Photos, and Gmail.
Deep Think is an “enhanced” reasoning mode for Google’s flagship Gemini 2.5 Pro model. It allows the model to consider multiple answers to questions before responding, boosting its performance on certain benchmarks.
Google didn’t go into detail about how Deep Think works, but it could be similar to OpenAI’s o1-pro and upcoming o3-pro models, which likely use an engine to search for and synthesize the best solution to a given problem.
Deep Think is available to “trusted testers” via the Gemini API. Google said that it’s taking additional time to conduct safety evaluations before rolling out Deep Think widely.
Google claims that Veo 3 can generate sound effects, background noises, and even dialogue to accompany the videos it creates. Veo 3 also improves upon its predecessor, Veo 2, in terms of the quality of footage it can generate, Google says.
Veo 3 is available beginning Tuesday in Google’s Gemini chatbot app for subscribers to Google’s $249.99-per-month AI Ultra plan, where it can be prompted with text or an image.
According to Google, Imagen 4 is fast — faster than Imagen 3. And it’ll soon get faster. In the near future, Google plans to release a variant of Imagen 4 that’s up to 10x quicker than Imagen 3.
Imagen 4 is capable of rendering “fine details” like fabrics, water droplets, and animal fur, according to Google. It can handle both photorealistic and abstract styles, creating images in a range of aspect ratios and up to 2K resolution.
Both Veo 3 and Imagen 4 will be used to power Flow, the company’s AI-powered video tool geared toward filmmaking.
Google announced that Gemini apps have more than 400 monthly active users.
Gemini Live’s camera and screen-sharing capabilities will roll out this week to all users on iOS and Android. The feature, powered by Project Astra, lets people have near-real-time verbal conversations with Gemini, while also streaming video from their smartphone’s camera or screen to the AI model.
Google says Gemini Live will also start to integrate more deeply with its other apps in the coming weeks: It will soon be able to offer directions from Google Maps, create events in Google Calendar, and make to-do lists with Google Tasks.
Google says it’s updating Deep Research, Gemini’s AI agent that generates thorough research reports, by allowing users to upload their own private PDFs and images.
Stitch is an AI-powered tool to help people design web and mobile app front ends by generating the necessary UI elements and code. Stitch can be prompted to create app UIs with a few words or even an image, providing HTML and CSS markup for the designs it generates.
Stitch is a bit more limited in what it can do compared to some other vibe coding products, but there’s a fair amount of customization options.
Google has also expanded access to Jules, its AI agent aimed at helping developers fix bugs in code. The tool helps developers understand complex code, create pull requests on GitHub, and handle certain backlog items and programming tasks.
Project Mariner is Google’s experimental AI agent that browses and uses websites. Google says it has significantly updated how Project Mariner works, allowing the agent to take on nearly a dozen tasks at a time, and is now rolling it out to users.
For example, Project Mariner users can purchase tickets to a baseball game or buy groceries online without ever visiting a third-party website. People can just chat with Google’s AI agent, and it visits websites and takes actions for them.
Google’s low latency, multimodal AI experience, Project Astra, will power an array of new experiences in Search, the Gemini AI app, and products from third-party developers.
Project Astra was born out of Google DeepMind as a way to showcase nearly real-time, multimodal AI capabilities. The company says it’s now building those Project Astra glasses with partners including Samsung and Warby Parker, but the company doesn’t have a set launch date yet.
Google is rolling out AI Mode, the experimental Google Search feature that lets people ask complex, multi-part questions via an AI interface, to users in the U.S. this week.
AI Mode will support the use of complex data in sports and finance queries, and it will offer “try it on” options for apparel. Search Live, which is rolling out later this summer, will let you ask questions based on what your phone’s camera is seeing in real time.
Gmail is the first app to be supported with personalized context.
Beam, previously called Starline, uses a combination of software and hardware, including a six-camera array and custom light field display, to let a user converse with someone as if they were in the same meeting room. An AI model converts video from the cameras, which are positioned at different angles and pointed toward the user, into a 3D rendering.
Google’s Beam boasts “near-perfect” millimeter-level head tracking and 60fps video streaming. When used with Google Meet, Beam provides an AI-powered real-time speech translation feature that preserves the original speaker’s voice, tone, and expressions.
And speaking of Google Meet, Google announced that Meet is getting real-time speech translation.
Google is launching Gemini in Chrome, which will give people access to a new AI browsing assistant that will help them quickly understand the context of a page and get tasks done.
Gemma 3n is a model designed to run “smoothly” on phones, laptops, and tablets. It’s available in preview starting Tuesday; it can handle audio, text, images, and videos, according to Google.
The company also announced a ton of AI Workspace features coming to Gmail, Google Docs, and Google Vids. Most notably, Gmail is getting personalized smart replies and a new inbox-cleaning feature, while Vids is getting new ways to create and edit content.
Video Overviews are coming to NotebookLM, and the company rolled out SynthID Detector, a verification portal that uses Google’s SynthID watermarking technology to help identify AI-generated content. Lyria RealTime, the AI model that powers its experimental music production app, is now available via an API.
Wear OS 6 brings a unified font to tiles for a cleaner app look, and Pixel Watches are getting dynamic theming that syncs app colors with watch faces.
The core promise of the new design reference platform is to let developers build better customization in apps along with seamless transitions. The company is releasing a design guideline for developers along with Figma design files.
Google is beefing up the Play Store for Android developers with fresh tools to handle subscriptions, topic pages so users can dive into specific interests, audio samples to give folks a sneak peek into app content, and a new checkout experience to make selling add-ons smoother.
“Topic browse” pages for movies and shows (U.S. only for now) will connect users to apps tied to tons of shows and movies. Plus, developers are getting dedicated pages for testing and releases, and tools to keep an eye on and improve their app rollouts. Developers using Google can also now halt live app releases if a critical problem pops up.
Subscription management tools are also getting an upgrade with multi-product checkout. Devs will soon be able to offer subscription add-ons alongside main subscriptions, all under one payment.
Android Studio is integrating new AI features, including “Journeys,” an “agentic AI” capability that coincides with the release of the Gemini 2.5 Pro model. And an “Agent Mode” will be able to handle more-intricate development processes.
Android Studio will receive new AI capabilities, including an enhanced “crash insights” feature in the App Quality Insights panel. This improvement, powered by Gemini, will analyze an app’s source code to identify potential causes of crashes and suggest fixes.
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Karyne Levy is the deputy managing editor of TechCrunch. Before joining TC, Karyne was deputy managing editor at Protocol, helping manage a newsroom of more than 40 people. Prior to that she was a senior producer at Scribd, an assigning editor at NerdWallet, a senior tech editor at Business Insider, and assistant managing editor at CNET, where she also hosted Rumor Has It for CNET TV. She lives outside San Francisco.
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