Lesson 5 of 8By Medono Zhasa
When it comes to SEO, there's a lot to consider. How well do your pages rank? Which keywords work best? How much time should you dedicate to research and implementation? Helpful SEO tools are available to help guide you in making the right decisions, reduce the time spent analyzing both on-page and off-page SEO, and prevent you from becoming overwhelmed with data.
Especially if you're doing both on-page and off-page SEO, you should rely on some of these online SEO tools to become more efficient and gain a competitive advantage with your Google rankings. You'll need tools for keyword research and the technical aspects of SEO. You'll need tools for off-page SEO, including backlink monitoring and analysis. You'll also need tools to help you track how keywords and pages are performing. Fortunately, there are plenty of useful SEO tools available.
If you work with particular aspects of SEO or seek options to deepen specific areas to boost search engine optimization, the following list of essential SEO tools will be helpful. It consists of the best premium and free SEO tools grouped by their primary purpose to help you accomplish your special goals prosperously.
Webmaster and analytics tools are free SEO tools that help to gather essential data insights on website SEO performance. The most well-regarded tools in this category are Google Search Console and Bing Webmaster.
Google Search Console is a fundamental tool to investigate your search performance. This free tool offers genuine feedback from Google’s bots. It provides insights on overall website performance in search results, site indexing and crawling, page experience, mobile usability, Core Web Vitals, security, and manual actions. You can also use this tool to upload a sitemap to help Google find web pages quickly. The only requirement is that you must first verify your site.
Additionally, Google Search Console can also help you investigate website backlink profiles. The tool indicates external and internal link juice, top linking websites to a particular domain, and the linking text that navigates to your website.
Pricing: Google Search Console has no subscriptions and pricing packages. The tool is completely free.
Through Microsoft Bing Webmaster, you have access to a number of perks, such as reporting, diagnostics, and useful SEO tools. You can monitor backlinks, look up keywords, and analyze your website using free SEO tools to ensure it is appropriately designed for organic search.
Bing Webmaster provides accurate data on search performance, highlighting total clicks, impressions, crawl requests, crawl errors, average position and CTR, and more. The tool also boasts robots.txt Tester enhancement that allows you to make sure your robots.txt file is consistent and error-free.
Pricing: Bing Webmaster is an entirely free tool.
One of the essential elements of SEO is relevant keywords. A dynamic and highly competitive digital landscape requires precise monitoring and analysis of the latest search trends and queries to understand your target audience's mindset.
You want to find the right keywords that help you rank higher in search, so you'll need a tool that can enable you to:
The following top SEO tools for keyword research will help you skip the guesswork and pick the most relevant keywords for your SEO strategy.
Google Keyword Planner is a paid keyword research tool available through Google Ads. With it, you can find new and related keywords and their average monthly search volume over time. You can also see which keywords the competition uses to rank in search and how much it costs to bid on specific keywords.
With Google Keyword Planner, you can also reveal the top keywords your competitors rank for and get similar alternatives to broaden your search. This hint allows you to investigate competitors' keyword rankings, understand your ranking gaps, and discover new, lucrative keyword ideas to incorporate into your strategy.
Pricing: Google Keyword Planner is free. However, you need a valid Google Ads account to explore and manage keywords for your initiatives.
Google Trends is a free keyword research tool that shows you the volume and interest in keywords over time. With Google Trends, you can explore a specific country's daily and real-time search trends to acquire insights on a particular topic or search term.
To get acquainted with data on certain terms and topics, you only need to specify a seed keyword that describes your input, select country and time range, and define term category and type of search. The tool will instantly provide details on interest changes and geographics, and you will also get related search trending topics and queries.
Pricing: Google Trends is a free tool.
If you merely need to conduct keyword research, you may not always require a feature-rich SEO tool. A fantastic tool that bridges the gap between copywriting and technical SEO work is KWFinder. You can pick keywords that aren't too challenging to rank for but could nonetheless be traffic generators. The ability of KWFinder to switch between languages and geographical areas smoothly enables you to reach your audience anywhere in the world.
Moreover, you can search by a specific seed keyword or a domain and get a precise SERP overview with essential SEO metrics.
Pricing: KWFinder has a free plan with limited functionality and data. The free plan includes 5 free searches every 24 hours. You can upgrade your account and get profound insights. Premium options start at €49, provide multiple lookups and keyword suggestions, and grant access to SERPChecker, LinkMiner, and other tools. You can request a full refund in 48 hours hassle-free.
On-page SEO, off-page optimization, and technical SEO are the pillars of successful online visibility. Therefore, reliable and feature-rich SEO tools enabling thorough site auditing and technical analysis are essential to consider when assembling your very best SEO tool kit.
Technical SEO tools let you gain insight into how your website is performing. You'll see what could aid or prohibit your site from ranking, which is virtually impossible to do without tools. With them, you can find, fix, and optimize:
You can also see what bots see. This includes your website's load time, any 404 errors or issues with server-side rendering, and server response times. You can also see whether bots are crawling on your site or a sitemap.
Screaming Frog is a desktop SEO tool that crawls your website and gives you a list of issues, similar to Moz, which is further in this list. It provides an in-depth analysis of every issue that could impact website performance, both from a user experience and ranking standpoint.
The tool operates a robust SEO Spider, an application created especially for SEO experts. It crawls the websites you specify and checks the URLs for typical SEO problems. This application makes a time-consuming operation simpler and faster, especially for larger websites.
Pricing: Both SEO Spider and Log File Analyzer tools by Screaming Frog have free versions that you can easily download on your computer. If you want to upgrade, the one-year license for Log File Analyzer is $139, while the annual price for SEO Spider is $259.
Slickplan’s Sitemap Builder tool lets website owners visualize, plan, and build sitemaps with an easy-to-use drag-and-drop interface. You can use one of the existing free templates or build a sitemap from scratch.
The Slickplan Sitemap Builder is designed for collaborative teams that may need to collaborate to customize large sitemaps. It also has an XML export feature that can be directly added to Google Search Console for efficient indexing.
Pricing: The Slickplan tool has a free version that confines you to one sitemap, one user seat, and basic functionality with limited support. If you need to build more sitemaps, consider one of the four available pricing packages, starting at $11.99 monthly. There is a free 14-day trial, and you can sign up instantly without adding your billing information.
Use the free site-crawling, log analysis, and SEO tool Seolyzer to see how search engines like Google view your website. Seolyzer collects information the crawling bots record in your server's log files to locate and construct your SEO KPIs when they visit your website. The program also displays redirection, issue codes, and page speed results.
The tool has a hassle-free dashboard that allows you to manage all the data seamlessly. Moreover, the Seolyzer tool boasts exceptional cross-analytics features and can be easily integrated with Google Search Console. It also provides the Core Web Vitals data taken out of the Chrome UX Report.
Pricing: Seolyzer's free version limits your investigation to 5,000 URLs and allows you to examine only one website. If you need to broaden your search, there are Lite, Advanced, Premium, and Enterprise packages. The lowest-cost option starts at €39 per month. You can test the premium version of the tool by signing up for the 14-day free trial, which does not require credit card details.
CWVIQ is a free service that periodically pings your website. It checks for loading speed and other Core Web Vital metrics and then emails you if there are any problems.
After signing up, you will receive an email containing your website's speed index, First Contentful Paint, Time to Interactive, First Meaningful Paint, and First CPU Idle scores. Along with CWV, CWVIQ also offers subscribers a weekly breakdown of the speed tracked throughout the week.
Pricing: CWVIQ is free.
Backlinks, which are links from other websites that point to yours, are an essential part of off-page SEO. Backlink profile investigation and analysis are the essential things that make off-page optimization fruitful and result-driven. Backing your website with quality link juice grows the authority of your domain and significantly influences your ranking positions.
Monitoring whether these backlinks are spam or relevant to your website is also a good idea. Backlink monitoring and analysis tools help you:
Take a look at the best SEO tools to find suitable options for your link-building initiatives.
Majestic is a freemium link intelligence platform well known for its unique metrics, such as Trust Flow and Citation Flow. Citation flow refers to link volume, while trust flow refers to link quality. It also has the added feature of translating.
The platform also offers Site Explorer, which allows you to investigate all referring domains, external inbound links, new and lost backlinks, link context and anchor text, and more.
Pricing: The free version of Majestic is limited to basic features like a backlink overview and the number of referring domains. If you need more insights, choose one of the three premium packages. The lowest price is $49.99 per month, and you have 7 days to request a full refund for the Lite and Pro plans.
Check My Links is an extension for Google Chrome that belongs to top free SEO tools and may be used to check the efficiency of your links on internal and external websites. For instance, if you conduct a phrase search on Wikipedia, Check My Links will give you information about the total number of links and the percentage of broken links.
Pricing: Check My Links is free.
A thorough understanding of your backlinks can help you determine the effectiveness of your off-page SEO. With Linkody, you can find, track, examine, and remove backlinks from a single, simple-to-use interface.
In addition, the program continuously monitors your links and notifies you of any changes so that you can act quickly if a connection is lost or broken.
Pricing: You can use Linkody free for 30 days without providing your billing details. After that, you will be suggested to choose one of the five pricing plans. The cheapest option with one user seat, two domains, and 500 monitored links is $14.90 monthly.
During your audit, you can find questionable backlinks if you purchase a previously utilized website name or rebuild a subpar SEO plan. Artificial or unnatural links have the power to lower your search ranking significantly. Remove'em is a professional backlink removal tool that helps you eliminate those ties to save you from Penguin or Unnatural Links penalties.
The tool provides extensive data on backlinks from authoritative sources like Moz, Majestic, Ahrefs, and others. You can also upload the list of backlinks on your own by exporting them from Google Search Console. Remove'em gives you complete insights on link scoring, outreach, tracking, and disavowed formation.
Pricing: Remove'em is a premium tool with subscription and lifetime pricing options. You can make a one-time payment of $249 to use the tool lifetime for a single website or subscribe and pay $99 monthly. If you need to inspect multiple sites, go for an Agency Subscription plan that costs $899 monthly.
The outreach you perform during link building can resemble cold calling, even though backlinks to your website are essential for a high Google rating. BuzzStream makes finding the right contacts simple, crafting persuasive email messages, and tracking who has accepted each link request.
Whether you need to build quality links, promote your content, or achieve your goals in digital PR, BuzzStream is a go-to option. The tool allows you to take full control over your email list, improve your email design, and analyze open and response rates, placements, and team activity to enhance the results of your SEO outreach campaigns.
Pricing: BuzzStream is a paid tool with a 14-day free trial that provides access to the complete tool functionality. To try the tool for free, you would create an account and add your billing information. After the trial, you can select one of the four monthly subscription options, starting at $24.
Your SEO toolbar may include particular SEO tools that, for example, handle only keyword research or backlink analysis. However, if you manage hundreds of SEO projects, it may be challenging to use essential tools separately whenever you need to conduct an examination. Doing so will decrease your productivity and break the deadlines, as each SEO task will take too much time to perform.
In this case, you can shift your focus to comprehensive, all-inclusive SEO tools that enable managing multiple SEO duties in one place. Such a tool kit will help you cover all the aspects of search engine optimization at once so that you can handle site auditing, keyword analysis, content management, competitor spying, backlink investigation, and other crucial SEO initiatives within a single dashboard.
We have thoroughly researched the market and investigated each tool in detail. We compared pricing, usability, data quality, and analyzed our students' reviews to arrange the top tools in the list properly. Below, you can find the best all-in-one SEO tools to help you achieve goals faster and more effectively.
The first all-in-one SEO tool is SE Ranking. It is an all-encompassing SEO software that examines the health and performance of websites, keyword rankings, and traffic. Additionally, it gives you information about your competitionrivals, which you can use to improve your understanding of the SEO environment and modify your marketing approach.
It is a comprehensive SEO tool that can also aid you in content marketing and local marketing due to a powerful AI-backed content editor, precise SERP investigation, and seamless management of your Google My Business profiles and other local listings. The tool boasts a user-friendly admin panel with an intuitive interface and handy recommendations on your website performance, which will dramatically simplify your daily SEO workflows.
Additionally, because SE Ranking is a white-label SEO solution, you may create unique SEO reports with branding and customization options.
Pricing: SE Ranking is a premium SEO tool with three monthly subscription packages starting at $55. An annual plan offers a 20% discount. The 14-day free trial gives you complete access to platform features and perks. You do not need your credit card information to sign up for the testing period.
Semrush is another powerful SEO tool that can help you accomplish multiple tasks and goals related to search engine optimization. Due to a range of top-notch features, Semrush can help you investigate website on-page and technical SEO, backlinks, keywords, and niche competitors.
Although Semrush can't assist you with the content score, traffic cost, data on usability and redirects, keyword grouping, and other essentials available in other tools, the tool has robust features for improving local SEO, social media presence, content marketing, and paid advertising. Besides, Semrush has a neat dashboard with a user and report management section, where you can leave important notes and check your marketing calendar.
Pricing: You can use Semrush for free with data and tool functionality significantly narrowed down. The free plan allows you to add and manage a single project and track up to ten keywords. Premium plans start at $129.95 monthly.
The next well-regarded SEO toolset on the list is Ahrefs, which is known for its extensive capabilities in backlink analysis, keyword examination, and website auditing. However, the tool's functionality is not limited to these three essentials. With Ahrefs, you can also evaluate your niche competition, track page rankings, analyze the quality and relevance of your content, and more.
Although the two all-in-one SEO tools above surpass Ahrefs in identifying keyword cannibalization issues, showing user search intent, distributing organic competitors, displaying ranking changes in paid search traffic, etc., Ahrefs boasts an Ahrefsbot, the most active crawler among all available SEO tools.
Pricing: Ahrefs is a paid tool offering four subscription packages with monthly prices starting at $99. You can get two months for free when choosing to pay annually. You can also sign up for Ahrefs Webmaster Tool for free limited access to Site Explorer and Site Audit tools within the platform.
Moz is another great all-in-one SEO platform that gives information about website issues and ways to fix them to enhance rankings. You can review what Moz’s bot sees in its Site Crawl Overview section. This includes issues like long URLs, redirect chains, duplicate content, missing descriptions, and no-index meta tags.
Moz also has multiple metrics that are important for off-page SEO. You can see the domain authority when you type a domain name in the Moz search bar. The higher the domain authority, the more prominent search engines consider a website to be. Several factors determine this rating, but the number of quality backlinks is weighted heavily. Moz also shows the top followed links and pages, what anchor text (keywords) backlinks are using, and the number of linking domains.
Pricing: Moz provides free SEO tools like Keyword Explorer, Domain Analysis, and others, but they are limited in the number of lookups you can perform. There is also an entirely free MozBar Chrome Extension you can use to research on the go. If you need to deepen your research, opt for Moz Pro with one of the four pricing packages that start at $99 per month. There is also a free trial period of 30 days, though you need your credit card details to sign up for it.
Woorank is a comprehensive platform for website optimization and marketing. It can assist you with lead generation, competitive research, keyword analysis, rank tracking, technical site auditing, instant website examination, and fully customizable white-label reporting. It is one of the top online SEO tools that offers accurate data on crucial SEO metrics.
Woorank's comprehensive site analysis aids marketers in identifying areas for optimization and development. This analysis considers the effectiveness of current SEO initiatives, social media, usability, and other factors. Moreover, a free Woorank Chrome extension offers SEO analysis and a complete website review, including content, mobile performance, indexing, structured data, security, accessibility, and more.
Pricing: Woorank provides a brief on-page analysis for free. To get a full review, you should sign up for the 3-day free trial by providing your billing information or instantly subscribe to the most suitable plan. There are three pricing packages, starting at $89.99 per month.
An add-on for Google Chrome called SEOquake quickly and free of charge analyzes a website's SEO elements. This includes exporting data files, comparing URLs and domains in real time, auditing internal and external links, and performing on-page SEO audits.
Moreover, SEOquake is one of the top free SEO tools that extensively compare websites. This SEO tool analyzes the page, domain, and backlink parameters of the competitors' websites so that you can gain insights to enhance your own website performance. It also provides an accurate keyword analysis and allows you to investigate all the data in a compact yet informative SEO dashboard.
Pricing: SEOquake is a free web browser extension.
Seobility is a free SEO checker tool. It can determine whether your website complies with the most recent SEO best practices. By entering your website's URL, you can inspect it and receive suggestions about its optimization.
SEObility is an easy-to-use SEO tool that includes Website Crawling and Site Auditor, Google Rank Tracker, Backlink Checker, and Link Building Tool. Moreover, you can also take advantage of the free TF*IDF tool that allows you to spy on competitors' content and get valuable data insights on top-performing competitors' pages to identify gaps in your strategy and take action to outperform your niche competition.
Pricing: Using Seobility is free if you need to manage a single project and consent to limitations in the number of analyzed web pages, recrawls, keywords, etc. If you have multiple projects, choose the Premium or Agency plan. The Premium option offers a 14-day trial, and you will need to pay $50 per month afterward. Meanwhile, the Agency plan is $200 monthly.
Give heed to some other great online SEO tools that can help you achieve your goals in search engine optimization.
Although HubSpot is an all-around digital marketing platform, pay attention to its Website Grader and SEO Marketing Software. The Website Grader lets you accomplish top company marketing goals—increased traffic and qualified leads.
Simply enter the URL of your website into this SEO tool and get an immediate report card on your SEO efforts. From there, you may sign up for the HubSpot Academy SEO course, which teaches you how to improve your website's SEO and user experience (UX).
Besides, an SEO marketing software solution is available in HubSpot's Marketing Hub, and it's ideal for assisting you in establishing authority across your website. You won't miss an opportunity to optimize your content for traffic and conversions because this software integrates with HubSpot landing pages, web pages, and blog posts.
Pricing: HubSpot offers a selection of tools you can use at no cost, including the Website Grader. Consider HubSpot's SEO software in their Marketing Hub if you need more insights. Starter and Professional subscription options exist for individuals and small teams, starting at $26 monthly.
SpyFu is a Google Ads competitor keyword research tool that helps with keyword research, competitive analysis of PPC and SEO campaigns, and the creation of custom domains and lists.
Moreover, with SpyFu, you can also deepen your backlink research, as the tool provides complete data on website backlink profiles. As a result, you can observe multiple backlink types and acquire data on monthly organic clicks, domain strength, ranked keywords, and outbound links for each listed backlink.
Pricing: The free version of SpyFu has limitations in the amount of data you can investigate. Nevertheless, it provides essential details on keywords, ranking history, SERPs, and more. You can upgrade by picking one of three available annual and monthly subscription options to see more data. The most affordable package is $39 per month.
You may assess your website and compare it to the competition using UpCity's Free SEO Report Card. Your email address and a few pieces of information are required for an SEO Report Card to provide you with a report.
Being one of the easy-to-use free SEO tools, the Free SEO Report Card by UpCity delivers detailed website investigation. It covers overall website SEO health, grading criteria with competitors and top keywords, backlink inspection, keyword rank analysis, homepage optimization, and domain and site visibility.
Pricing: Getting UpCity's SEO Report Card is free.
The SEO-focused business Internet Marketing Ninjas offers a bunch of free SEO tools to evaluate your website's performance against that of the competition, create and analyze meta tags, optimize web pages for specific keywords, and increase organic website traffic.
You can also optimize the imagery, find broken links and redirects, and check the HTML source code of pages. What's more, the toolset is also handy for reviewing domain age, generating meta tags, getting a snippet preview of the page, and generating keyword clouds and combinations related to a seed keyword.
Pricing: The assortment of SEO tools by Internet Marketing Ninjas is free.
You can view your webpage in a condensed form and analyze it with the help of the SEO browser BrowSEO to check its UX, content, and search engine optimization’s pits and pearls. The result will focus on your HTML when you enter the URL, allowing you to see the page's structure, optimal search phrases, and other SEO-related elements.
BrowSEO is a desktop app working as a browser and management console for all your SEO and social media marketing initiatives. It is fully curated for social networks, websites, and blogs.
Pricing: BrowSEO is a paid tool. It costs $67 as a one-time payment.
As you can see, there are plenty of tools available—both free and paid—that can help you with on-page and off-page SEO. Take time to learn about these platforms and decide on your favorite SEO tools that work best for your project. Need more insight into SEO tools? Become a certified Digital Marketing Specialist through Simplilearn’s online training. If you wish to strengthen your SEO skills and take your SEO experience to the next level, you must enroll in our SEO certification course. Get started and win in your SEO game!
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on.
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25+ Best SEO Tools to Empower Your SEO Endeavors – Simplilearn.com
/in website SEO, Website Traffic/by Team ZYTLesson 5 of 8By Medono Zhasa
When it comes to SEO, there's a lot to consider. How well do your pages rank? Which keywords work best? How much time should you dedicate to research and implementation? Helpful SEO tools are available to help guide you in making the right decisions, reduce the time spent analyzing both on-page and off-page SEO, and prevent you from becoming overwhelmed with data.
Especially if you're doing both on-page and off-page SEO, you should rely on some of these online SEO tools to become more efficient and gain a competitive advantage with your Google rankings. You'll need tools for keyword research and the technical aspects of SEO. You'll need tools for off-page SEO, including backlink monitoring and analysis. You'll also need tools to help you track how keywords and pages are performing. Fortunately, there are plenty of useful SEO tools available.
If you work with particular aspects of SEO or seek options to deepen specific areas to boost search engine optimization, the following list of essential SEO tools will be helpful. It consists of the best premium and free SEO tools grouped by their primary purpose to help you accomplish your special goals prosperously.
Webmaster and analytics tools are free SEO tools that help to gather essential data insights on website SEO performance. The most well-regarded tools in this category are Google Search Console and Bing Webmaster.
Google Search Console is a fundamental tool to investigate your search performance. This free tool offers genuine feedback from Google’s bots. It provides insights on overall website performance in search results, site indexing and crawling, page experience, mobile usability, Core Web Vitals, security, and manual actions. You can also use this tool to upload a sitemap to help Google find web pages quickly. The only requirement is that you must first verify your site.
Additionally, Google Search Console can also help you investigate website backlink profiles. The tool indicates external and internal link juice, top linking websites to a particular domain, and the linking text that navigates to your website.
Pricing: Google Search Console has no subscriptions and pricing packages. The tool is completely free.
Through Microsoft Bing Webmaster, you have access to a number of perks, such as reporting, diagnostics, and useful SEO tools. You can monitor backlinks, look up keywords, and analyze your website using free SEO tools to ensure it is appropriately designed for organic search.
Bing Webmaster provides accurate data on search performance, highlighting total clicks, impressions, crawl requests, crawl errors, average position and CTR, and more. The tool also boasts robots.txt Tester enhancement that allows you to make sure your robots.txt file is consistent and error-free.
Pricing: Bing Webmaster is an entirely free tool.
One of the essential elements of SEO is relevant keywords. A dynamic and highly competitive digital landscape requires precise monitoring and analysis of the latest search trends and queries to understand your target audience's mindset.
You want to find the right keywords that help you rank higher in search, so you'll need a tool that can enable you to:
The following top SEO tools for keyword research will help you skip the guesswork and pick the most relevant keywords for your SEO strategy.
Google Keyword Planner is a paid keyword research tool available through Google Ads. With it, you can find new and related keywords and their average monthly search volume over time. You can also see which keywords the competition uses to rank in search and how much it costs to bid on specific keywords.
With Google Keyword Planner, you can also reveal the top keywords your competitors rank for and get similar alternatives to broaden your search. This hint allows you to investigate competitors' keyword rankings, understand your ranking gaps, and discover new, lucrative keyword ideas to incorporate into your strategy.
Pricing: Google Keyword Planner is free. However, you need a valid Google Ads account to explore and manage keywords for your initiatives.
Google Trends is a free keyword research tool that shows you the volume and interest in keywords over time. With Google Trends, you can explore a specific country's daily and real-time search trends to acquire insights on a particular topic or search term.
To get acquainted with data on certain terms and topics, you only need to specify a seed keyword that describes your input, select country and time range, and define term category and type of search. The tool will instantly provide details on interest changes and geographics, and you will also get related search trending topics and queries.
Pricing: Google Trends is a free tool.
If you merely need to conduct keyword research, you may not always require a feature-rich SEO tool. A fantastic tool that bridges the gap between copywriting and technical SEO work is KWFinder. You can pick keywords that aren't too challenging to rank for but could nonetheless be traffic generators. The ability of KWFinder to switch between languages and geographical areas smoothly enables you to reach your audience anywhere in the world.
Moreover, you can search by a specific seed keyword or a domain and get a precise SERP overview with essential SEO metrics.
Pricing: KWFinder has a free plan with limited functionality and data. The free plan includes 5 free searches every 24 hours. You can upgrade your account and get profound insights. Premium options start at €49, provide multiple lookups and keyword suggestions, and grant access to SERPChecker, LinkMiner, and other tools. You can request a full refund in 48 hours hassle-free.
On-page SEO, off-page optimization, and technical SEO are the pillars of successful online visibility. Therefore, reliable and feature-rich SEO tools enabling thorough site auditing and technical analysis are essential to consider when assembling your very best SEO tool kit.
Technical SEO tools let you gain insight into how your website is performing. You'll see what could aid or prohibit your site from ranking, which is virtually impossible to do without tools. With them, you can find, fix, and optimize:
You can also see what bots see. This includes your website's load time, any 404 errors or issues with server-side rendering, and server response times. You can also see whether bots are crawling on your site or a sitemap.
Screaming Frog is a desktop SEO tool that crawls your website and gives you a list of issues, similar to Moz, which is further in this list. It provides an in-depth analysis of every issue that could impact website performance, both from a user experience and ranking standpoint.
The tool operates a robust SEO Spider, an application created especially for SEO experts. It crawls the websites you specify and checks the URLs for typical SEO problems. This application makes a time-consuming operation simpler and faster, especially for larger websites.
Pricing: Both SEO Spider and Log File Analyzer tools by Screaming Frog have free versions that you can easily download on your computer. If you want to upgrade, the one-year license for Log File Analyzer is $139, while the annual price for SEO Spider is $259.
Slickplan’s Sitemap Builder tool lets website owners visualize, plan, and build sitemaps with an easy-to-use drag-and-drop interface. You can use one of the existing free templates or build a sitemap from scratch.
The Slickplan Sitemap Builder is designed for collaborative teams that may need to collaborate to customize large sitemaps. It also has an XML export feature that can be directly added to Google Search Console for efficient indexing.
Pricing: The Slickplan tool has a free version that confines you to one sitemap, one user seat, and basic functionality with limited support. If you need to build more sitemaps, consider one of the four available pricing packages, starting at $11.99 monthly. There is a free 14-day trial, and you can sign up instantly without adding your billing information.
Use the free site-crawling, log analysis, and SEO tool Seolyzer to see how search engines like Google view your website. Seolyzer collects information the crawling bots record in your server's log files to locate and construct your SEO KPIs when they visit your website. The program also displays redirection, issue codes, and page speed results.
The tool has a hassle-free dashboard that allows you to manage all the data seamlessly. Moreover, the Seolyzer tool boasts exceptional cross-analytics features and can be easily integrated with Google Search Console. It also provides the Core Web Vitals data taken out of the Chrome UX Report.
Pricing: Seolyzer's free version limits your investigation to 5,000 URLs and allows you to examine only one website. If you need to broaden your search, there are Lite, Advanced, Premium, and Enterprise packages. The lowest-cost option starts at €39 per month. You can test the premium version of the tool by signing up for the 14-day free trial, which does not require credit card details.
CWVIQ is a free service that periodically pings your website. It checks for loading speed and other Core Web Vital metrics and then emails you if there are any problems.
After signing up, you will receive an email containing your website's speed index, First Contentful Paint, Time to Interactive, First Meaningful Paint, and First CPU Idle scores. Along with CWV, CWVIQ also offers subscribers a weekly breakdown of the speed tracked throughout the week.
Pricing: CWVIQ is free.
Backlinks, which are links from other websites that point to yours, are an essential part of off-page SEO. Backlink profile investigation and analysis are the essential things that make off-page optimization fruitful and result-driven. Backing your website with quality link juice grows the authority of your domain and significantly influences your ranking positions.
Monitoring whether these backlinks are spam or relevant to your website is also a good idea. Backlink monitoring and analysis tools help you:
Take a look at the best SEO tools to find suitable options for your link-building initiatives.
Majestic is a freemium link intelligence platform well known for its unique metrics, such as Trust Flow and Citation Flow. Citation flow refers to link volume, while trust flow refers to link quality. It also has the added feature of translating.
The platform also offers Site Explorer, which allows you to investigate all referring domains, external inbound links, new and lost backlinks, link context and anchor text, and more.
Pricing: The free version of Majestic is limited to basic features like a backlink overview and the number of referring domains. If you need more insights, choose one of the three premium packages. The lowest price is $49.99 per month, and you have 7 days to request a full refund for the Lite and Pro plans.
Check My Links is an extension for Google Chrome that belongs to top free SEO tools and may be used to check the efficiency of your links on internal and external websites. For instance, if you conduct a phrase search on Wikipedia, Check My Links will give you information about the total number of links and the percentage of broken links.
Pricing: Check My Links is free.
A thorough understanding of your backlinks can help you determine the effectiveness of your off-page SEO. With Linkody, you can find, track, examine, and remove backlinks from a single, simple-to-use interface.
In addition, the program continuously monitors your links and notifies you of any changes so that you can act quickly if a connection is lost or broken.
Pricing: You can use Linkody free for 30 days without providing your billing details. After that, you will be suggested to choose one of the five pricing plans. The cheapest option with one user seat, two domains, and 500 monitored links is $14.90 monthly.
During your audit, you can find questionable backlinks if you purchase a previously utilized website name or rebuild a subpar SEO plan. Artificial or unnatural links have the power to lower your search ranking significantly. Remove'em is a professional backlink removal tool that helps you eliminate those ties to save you from Penguin or Unnatural Links penalties.
The tool provides extensive data on backlinks from authoritative sources like Moz, Majestic, Ahrefs, and others. You can also upload the list of backlinks on your own by exporting them from Google Search Console. Remove'em gives you complete insights on link scoring, outreach, tracking, and disavowed formation.
Pricing: Remove'em is a premium tool with subscription and lifetime pricing options. You can make a one-time payment of $249 to use the tool lifetime for a single website or subscribe and pay $99 monthly. If you need to inspect multiple sites, go for an Agency Subscription plan that costs $899 monthly.
The outreach you perform during link building can resemble cold calling, even though backlinks to your website are essential for a high Google rating. BuzzStream makes finding the right contacts simple, crafting persuasive email messages, and tracking who has accepted each link request.
Whether you need to build quality links, promote your content, or achieve your goals in digital PR, BuzzStream is a go-to option. The tool allows you to take full control over your email list, improve your email design, and analyze open and response rates, placements, and team activity to enhance the results of your SEO outreach campaigns.
Pricing: BuzzStream is a paid tool with a 14-day free trial that provides access to the complete tool functionality. To try the tool for free, you would create an account and add your billing information. After the trial, you can select one of the four monthly subscription options, starting at $24.
Your SEO toolbar may include particular SEO tools that, for example, handle only keyword research or backlink analysis. However, if you manage hundreds of SEO projects, it may be challenging to use essential tools separately whenever you need to conduct an examination. Doing so will decrease your productivity and break the deadlines, as each SEO task will take too much time to perform.
In this case, you can shift your focus to comprehensive, all-inclusive SEO tools that enable managing multiple SEO duties in one place. Such a tool kit will help you cover all the aspects of search engine optimization at once so that you can handle site auditing, keyword analysis, content management, competitor spying, backlink investigation, and other crucial SEO initiatives within a single dashboard.
We have thoroughly researched the market and investigated each tool in detail. We compared pricing, usability, data quality, and analyzed our students' reviews to arrange the top tools in the list properly. Below, you can find the best all-in-one SEO tools to help you achieve goals faster and more effectively.
The first all-in-one SEO tool is SE Ranking. It is an all-encompassing SEO software that examines the health and performance of websites, keyword rankings, and traffic. Additionally, it gives you information about your competitionrivals, which you can use to improve your understanding of the SEO environment and modify your marketing approach.
It is a comprehensive SEO tool that can also aid you in content marketing and local marketing due to a powerful AI-backed content editor, precise SERP investigation, and seamless management of your Google My Business profiles and other local listings. The tool boasts a user-friendly admin panel with an intuitive interface and handy recommendations on your website performance, which will dramatically simplify your daily SEO workflows.
Additionally, because SE Ranking is a white-label SEO solution, you may create unique SEO reports with branding and customization options.
Pricing: SE Ranking is a premium SEO tool with three monthly subscription packages starting at $55. An annual plan offers a 20% discount. The 14-day free trial gives you complete access to platform features and perks. You do not need your credit card information to sign up for the testing period.
Semrush is another powerful SEO tool that can help you accomplish multiple tasks and goals related to search engine optimization. Due to a range of top-notch features, Semrush can help you investigate website on-page and technical SEO, backlinks, keywords, and niche competitors.
Although Semrush can't assist you with the content score, traffic cost, data on usability and redirects, keyword grouping, and other essentials available in other tools, the tool has robust features for improving local SEO, social media presence, content marketing, and paid advertising. Besides, Semrush has a neat dashboard with a user and report management section, where you can leave important notes and check your marketing calendar.
Pricing: You can use Semrush for free with data and tool functionality significantly narrowed down. The free plan allows you to add and manage a single project and track up to ten keywords. Premium plans start at $129.95 monthly.
The next well-regarded SEO toolset on the list is Ahrefs, which is known for its extensive capabilities in backlink analysis, keyword examination, and website auditing. However, the tool's functionality is not limited to these three essentials. With Ahrefs, you can also evaluate your niche competition, track page rankings, analyze the quality and relevance of your content, and more.
Although the two all-in-one SEO tools above surpass Ahrefs in identifying keyword cannibalization issues, showing user search intent, distributing organic competitors, displaying ranking changes in paid search traffic, etc., Ahrefs boasts an Ahrefsbot, the most active crawler among all available SEO tools.
Pricing: Ahrefs is a paid tool offering four subscription packages with monthly prices starting at $99. You can get two months for free when choosing to pay annually. You can also sign up for Ahrefs Webmaster Tool for free limited access to Site Explorer and Site Audit tools within the platform.
Moz is another great all-in-one SEO platform that gives information about website issues and ways to fix them to enhance rankings. You can review what Moz’s bot sees in its Site Crawl Overview section. This includes issues like long URLs, redirect chains, duplicate content, missing descriptions, and no-index meta tags.
Moz also has multiple metrics that are important for off-page SEO. You can see the domain authority when you type a domain name in the Moz search bar. The higher the domain authority, the more prominent search engines consider a website to be. Several factors determine this rating, but the number of quality backlinks is weighted heavily. Moz also shows the top followed links and pages, what anchor text (keywords) backlinks are using, and the number of linking domains.
Pricing: Moz provides free SEO tools like Keyword Explorer, Domain Analysis, and others, but they are limited in the number of lookups you can perform. There is also an entirely free MozBar Chrome Extension you can use to research on the go. If you need to deepen your research, opt for Moz Pro with one of the four pricing packages that start at $99 per month. There is also a free trial period of 30 days, though you need your credit card details to sign up for it.
Woorank is a comprehensive platform for website optimization and marketing. It can assist you with lead generation, competitive research, keyword analysis, rank tracking, technical site auditing, instant website examination, and fully customizable white-label reporting. It is one of the top online SEO tools that offers accurate data on crucial SEO metrics.
Woorank's comprehensive site analysis aids marketers in identifying areas for optimization and development. This analysis considers the effectiveness of current SEO initiatives, social media, usability, and other factors. Moreover, a free Woorank Chrome extension offers SEO analysis and a complete website review, including content, mobile performance, indexing, structured data, security, accessibility, and more.
Pricing: Woorank provides a brief on-page analysis for free. To get a full review, you should sign up for the 3-day free trial by providing your billing information or instantly subscribe to the most suitable plan. There are three pricing packages, starting at $89.99 per month.
An add-on for Google Chrome called SEOquake quickly and free of charge analyzes a website's SEO elements. This includes exporting data files, comparing URLs and domains in real time, auditing internal and external links, and performing on-page SEO audits.
Moreover, SEOquake is one of the top free SEO tools that extensively compare websites. This SEO tool analyzes the page, domain, and backlink parameters of the competitors' websites so that you can gain insights to enhance your own website performance. It also provides an accurate keyword analysis and allows you to investigate all the data in a compact yet informative SEO dashboard.
Pricing: SEOquake is a free web browser extension.
Seobility is a free SEO checker tool. It can determine whether your website complies with the most recent SEO best practices. By entering your website's URL, you can inspect it and receive suggestions about its optimization.
SEObility is an easy-to-use SEO tool that includes Website Crawling and Site Auditor, Google Rank Tracker, Backlink Checker, and Link Building Tool. Moreover, you can also take advantage of the free TF*IDF tool that allows you to spy on competitors' content and get valuable data insights on top-performing competitors' pages to identify gaps in your strategy and take action to outperform your niche competition.
Pricing: Using Seobility is free if you need to manage a single project and consent to limitations in the number of analyzed web pages, recrawls, keywords, etc. If you have multiple projects, choose the Premium or Agency plan. The Premium option offers a 14-day trial, and you will need to pay $50 per month afterward. Meanwhile, the Agency plan is $200 monthly.
Give heed to some other great online SEO tools that can help you achieve your goals in search engine optimization.
Although HubSpot is an all-around digital marketing platform, pay attention to its Website Grader and SEO Marketing Software. The Website Grader lets you accomplish top company marketing goals—increased traffic and qualified leads.
Simply enter the URL of your website into this SEO tool and get an immediate report card on your SEO efforts. From there, you may sign up for the HubSpot Academy SEO course, which teaches you how to improve your website's SEO and user experience (UX).
Besides, an SEO marketing software solution is available in HubSpot's Marketing Hub, and it's ideal for assisting you in establishing authority across your website. You won't miss an opportunity to optimize your content for traffic and conversions because this software integrates with HubSpot landing pages, web pages, and blog posts.
Pricing: HubSpot offers a selection of tools you can use at no cost, including the Website Grader. Consider HubSpot's SEO software in their Marketing Hub if you need more insights. Starter and Professional subscription options exist for individuals and small teams, starting at $26 monthly.
SpyFu is a Google Ads competitor keyword research tool that helps with keyword research, competitive analysis of PPC and SEO campaigns, and the creation of custom domains and lists.
Moreover, with SpyFu, you can also deepen your backlink research, as the tool provides complete data on website backlink profiles. As a result, you can observe multiple backlink types and acquire data on monthly organic clicks, domain strength, ranked keywords, and outbound links for each listed backlink.
Pricing: The free version of SpyFu has limitations in the amount of data you can investigate. Nevertheless, it provides essential details on keywords, ranking history, SERPs, and more. You can upgrade by picking one of three available annual and monthly subscription options to see more data. The most affordable package is $39 per month.
You may assess your website and compare it to the competition using UpCity's Free SEO Report Card. Your email address and a few pieces of information are required for an SEO Report Card to provide you with a report.
Being one of the easy-to-use free SEO tools, the Free SEO Report Card by UpCity delivers detailed website investigation. It covers overall website SEO health, grading criteria with competitors and top keywords, backlink inspection, keyword rank analysis, homepage optimization, and domain and site visibility.
Pricing: Getting UpCity's SEO Report Card is free.
The SEO-focused business Internet Marketing Ninjas offers a bunch of free SEO tools to evaluate your website's performance against that of the competition, create and analyze meta tags, optimize web pages for specific keywords, and increase organic website traffic.
You can also optimize the imagery, find broken links and redirects, and check the HTML source code of pages. What's more, the toolset is also handy for reviewing domain age, generating meta tags, getting a snippet preview of the page, and generating keyword clouds and combinations related to a seed keyword.
Pricing: The assortment of SEO tools by Internet Marketing Ninjas is free.
You can view your webpage in a condensed form and analyze it with the help of the SEO browser BrowSEO to check its UX, content, and search engine optimization’s pits and pearls. The result will focus on your HTML when you enter the URL, allowing you to see the page's structure, optimal search phrases, and other SEO-related elements.
BrowSEO is a desktop app working as a browser and management console for all your SEO and social media marketing initiatives. It is fully curated for social networks, websites, and blogs.
Pricing: BrowSEO is a paid tool. It costs $67 as a one-time payment.
As you can see, there are plenty of tools available—both free and paid—that can help you with on-page and off-page SEO. Take time to learn about these platforms and decide on your favorite SEO tools that work best for your project. Need more insight into SEO tools? Become a certified Digital Marketing Specialist through Simplilearn’s online training. If you wish to strengthen your SEO skills and take your SEO experience to the next level, you must enroll in our SEO certification course. Get started and win in your SEO game!
Medo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on.
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7 Best AI SEO Tools to Boost Your Rankings (Tried and Tested) – 99signals
/in website SEO, Website Traffic/by Team ZYTSEO today looks nothing like it did just a couple of years ago.Semrush has methodically integrated AI across all of its core features.Semrush
Between Google’s unpredictable algorithm updates, the Helpful Content System rollout, and the rise of generative AI, traditional playbooks are no longer enough.
If you’re still relying solely on keyword research and backlink outreach, you’re playing 2020’s game in 2025.
I’ve spent the past few months stress-testing a number of AI-powered SEO tools: some impressive, most overhyped.
This articles features 7 AI SEO platforms that actually live up to their promises.
These tools have improved my workflow, helped content rank faster, and in a few cases, completely changed the way I approach topical authority and content velocity.
If you’re an affiliate marketer, blogger, or SEO agency owner looking to scale without burning out, this list is for you.
Table of Contents
If you’re short on time, here’s a quick TL;DR versions of the tools I’ve included:
Let’s take a closer look at each of these tools: what they excel at, who they’re best suited for, and how they’ve held up in actual use. No fluff, no hype. Just honest insights from real-world testing.
Semrush is still the most complete SEO platform in the game. Unlike many legacy tools, it hasn’t been slow to adopt AI. Instead of slapping “AI” onto a half-baked assistant,
From content ideation to competitive analysis, the platform has made genuine enhancements that reflect how SEO is evolving. It’s no longer just a keyword tracker, audit tool, or backlink analysis platform. It’s a full-stack SEO and content engine that happens to have one of the most robust datasets in the business.
Semrush is my daily driver, whether I’m auditing a client’s site, researching new keywords, or identifying backlink opportunities. But what’s truly made it indispensable is how it bridges strategy and execution.
I can go from a keyword gap analysis to a full content plan (with keyword intent, SERP data, and topic clusters baked in) without ever leaving the platform.
For someone managing multiple sites and clients, that kind of continuity matters.
Pricing: Starts at $139.95/month
Grab a 2-week free trial of
Recommended reading: Semrush Tutorial: The Ultimate Guide
Surfer isn’t trying to be an all-in-one platform. It doesn’t do backlink audits, keyword tracking, or rank monitoring—and that’s fine. Because what it does do, it does better than just about anything else: content optimization.
If you’ve ever updated a blog post, published a long-form tutorial, or managed writers at scale, you know how much time gets wasted on vague editorial feedback and “optimize for SEO” guesswork. Surfer fixes that.
Surfer is at the heart of nearly every content workflow I run. Whether I’m refreshing an older post or publishing something new, I rely on the Content Editor to guide the optimization process.
The Content Score isn’t just a vanity metric. Over time, I’ve seen a clear pattern: higher scores tend to deliver better rankings.
Even if I used it solely for content updates, Surfer would still justify its cost. The ROI is that consistent.
Pricing: Starts at $99/month
Try SurferSEO
NEURONwriter doesn’t have the flashiest UI. It doesn’t have a big marketing budget or slick integrations. What it does have is a surprisingly powerful optimization engine that gets the fundamentals right, and does it affordably.
If you grabbed the lifetime deal on AppSumo, you already know this is one of the best value plays in the AI SEO space. It was also one of AppSumo’s most popular deals at the time. But even at full price, NEURONwriter is worth considering if you’re running niche sites or managing freelance content at scale.
NEURONwriter is my go-to when I’m managing content for smaller sites or experimenting with programmatic SEO.
It loads fast, gives actionable feedback, and lets me create content briefs without breaking flow.
It may not have Surfer’s polish, but the optimization engine holds its own where it counts.
Pricing: Starts at $23/month
Try NEURONwriter for free
Frase is what I turn to when I need to move fast, especially when I’m juggling multiple outlines or managing external writers. It’s not as focused on long-term optimization as Surfer or Clearscope, but that’s not its strength. Frase excels at getting you started, which is often the hardest part.
The AI content brief generator is still one of the best I’ve tested, and the AI writing assistant has steadily improved over time.
When I need to onboard a freelancer or spin up a batch of outlines for a new project, Frase saves hours. It’s also useful for finding untapped FAQ and PAA-style questions. I don’t rely on it for optimization, but for research and ideation, it earns its keep. It works especially well as a complement to Surfer, which handles the post-draft optimization process.
Pricing: Starts at $45/month
Try Frase for free
AlliAI is one of those tools you don’t fully appreciate until you’re managing multiple websites or, worse, working with a dev team that’s slow to execute SEO fixes.
This platform skips the middleman. Add one snippet of code to your site, and you can implement live SEO changes across titles, meta descriptions, schema, and internal links, without touching the CMS.
This is a game-changer for technical SEO at scale. I’ve used AlliAI to push urgent meta updates across hundreds of blog posts, all without logging into WordPress. It’s not cheap, but if you run or manage multiple sites, or work in an agency setting, it pays for itself in time saved alone.
Pricing: Starts at $169/month
Try AlliAI free for 10 days
Clearscope has long been the gold standard for content optimization. While it doesn’t brand itself as AI-first, its machine learning engine is powered by Google NLP and delivers consistently accurate recommendations. I’ve seen these help improve rankings across several client projects.
The interface is clean, the scoring system is intuitive, and the recommendations are laser-focused. For enterprise SEO teams or agencies with high expectations, this is the tool that earns client trust.
When I’m handling high-stakes content (think PR-sensitive topics or long-form guides for SaaS clients), Clearscope gives me the confidence that I’ve covered every angle. It also helps standardize quality across teams, which is invaluable when scaling.
Pricing: Starts at $189/month
Try Clearscope
MarketMuse is designed for sites with scale and complexity. If you’re managing hundreds of published pages and struggling to prioritize what to update or publish next, this tool brings much-needed clarity.
It analyzes your entire content library, scores each page for quality and freshness, and uncovers gaps across your topical landscape. That insight makes it easier to build content clusters, align with search intent, and create a publishing roadmap that actually moves the needle.
When I’m auditing older content or planning a large-scale content sprint, MarketMuse gives me a high-level view I can’t get elsewhere. It surfaces what’s worth updating and what new pages to prioritize based on data, not guesswork.
It’s especially useful for large sites with legacy content and overlapping topics, where editorial decisions have real impact.
Pricing: Free plan available; paid plans start at $149/month
Try MarketMuse for free
Let’s be real: not every tool on this list will suit everyone. So here’s what I personally use across my projects:
The rest are more situational: powerful, but not always necessary unless you’re managing large volumes or enterprise accounts.
If you’re serious about building topical authority and want to stay competitive in an AI-accelerated SEO world, pick one or two tools from this list and go deep.
If you’re testing any of these AI SEO tools or considering one for your stack, drop a comment below. I’ll be happy to share more insights or help you choose the right fit.
Related Articles
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.
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Generative AI Market to hit USD 255.8 Billion by 2033 – London Daily News
/in website SEO, Website Traffic/by Team ZYTovercast clouds
According to Market.us, The global Generative AI market is witnessing rapid expansion, with its value expected to surge from USD 13.5 billion in 2023 to approximately USD 255.8 billion by 2033. This exceptional rise reflects a strong compound annual growth rate (CAGR) of 34.2% between 2024 and 2033.
The growth of this market is being driven by increasing demand for AI-generated content across sectors such as media, healthcare, finance, and software development, where automation and creative augmentation are becoming core to digital transformation strategies.
In 2023, North America led the global market, securing over 42.1% of the revenue share and generating about USD 5.6 billion. The region’s leadership is supported by the presence of advanced AI research institutions, high adoption rates among enterprises, and significant investments from major tech firms. The rapid integration of generative AI into business operations – ranging from content creation to drug discovery and customer service – is reinforcing North America’s strategic position in shaping the evolution of this transformative technology.
For instance, In October 2024, IndiaAI and Meta jointly launched the Center for Generative AI, Srijan, at IIT Jodhpur, marking a strategic step toward strengthening India’s position in open-source AI development. This initiative is focused on creating a robust research ecosystem to support domain-specific generative AI models tailored to India’s unique linguistic and societal contexts. It represents a significant move to decentralise AI innovation and make advanced technologies more inclusive.
The Generative AI Market generated USD 13.5 Billion in 2023, and is projected to reach USD 255.8 Billion by 2033, growing at a robust CAGR of 34.2%, driven by increasing enterprise adoption and content automation needs.
The software segment led with a 66.7% revenue share in 2023, reflecting the growing demand for generative AI platforms, APIs, and development tools across industries.
Transformer-based architectures captured the highest technology share at 45.1%, supported by their scalability and superior performance in both text and image generation tasks, with a projected CAGR of 32.2%.
Large Language Models (LLMs) led the model segment, fuelled by advancements in conversational AI, while computer vision is expected to grow at the fastest pace, supported by increased adoption in autonomous systems, healthcare imaging, and retail analytics.
Media & Entertainment dominated end-user verticals with a 24.3% share, leveraging generative AI for high-volume, automated content creation in image, animation, and video workflows.
Natural Language Processing (NLP) was the leading application area in 2023, and is set to continue expanding, while computer vision is poised for rapid growth, particularly in surveillance, logistics, and manufacturing.
North America maintained its leadership with a 42.1% market share, backed by significant R&D investments, strong cloud infrastructure, and early commercialisation of generative AI technologies.
Interesting? Apply for a sample report
92% of Fortune 500 companies have adopted generative AI, indicating deep enterprise integration and the technology’s critical role in modern digital strategy. (Source: explodingtopics)
70% of Gen Z have tried generative AI tools, showing strong early adoption among younger users and signalling future growth in consumer-facing applications.
Nearly 90% of jobs in the U.S. could be impacted by generative AI, highlighting its broad influence on workplace automation and task transformation.
By 2025, up to 95% of customer interactions may involve AI, as organisations shift toward intelligent chatbots, virtual agents, and AI-assisted service platforms.
73% of marketing departments are now using generative AI, particularly for content generation, audience targeting, and campaign automation.
Generative AI could help create 97 million new jobs by 2025, offsetting displacement concerns by opening opportunities in AI development, oversight, and creative fields.
The generative AI market generated USD 68 Billion in revenue in 2023, marking a 68% increase from 2022, fuelled by rapid commercial adoption and model innovation. (Source: aiprm)
Over two-thirds (68%) of users leveraged generative AI for asking questions, making it the most common use case across platforms.
64% of business leaders reported high urgency to adopt generative AI, reflecting pressure to innovate, remain competitive, and optimise operational efficiency.
34.7% of millennials used generative AI at least once per month in 2023, demonstrating steady engagement among digital-native professionals.
Measurement & Customisation: Focus on testing for biases and hallucinations is becoming standard. Organisations are investing in metrics and fine-tuning methods to adjust GPT‑style outputs to specific domains and reduce inaccurate content.
Revival of Unstructured Data: There is renewed emphasis on managing text, audio, image, and video data. Retrieval‑Augmented Generation (RAG) is being widely adopted to enable AI systems to reference proprietary documents alongside training data.
Inference Scaling: More compute is being allocated during inference rather than training. This shift allows real‑time applications (e.g. live editing or translation) to scale efficiently without always needing full model retraining.
Rise of Autonomous AI Agents: Multi‑agent systems are evolving beyond chatbots: AI agents now perform complex tasks like invoice processing or resolving support tickets, often with human oversight before final decisions are made.
On‑Device & Multimodal Integration: Models are being optimised for mobile deployment and are increasingly multimodal – handling text, image, audio, and speech – unlocking offline usage and privacy-focused features.
Therapy & Emotional Companionship: AI is now used for emotional well‑being. Many individuals engage with AI bots for mental health check‑ins, grief support, or general companionship, signalling a significant shift toward personal use.
Personal Assistance & Daily Life Support: Use cases include meal planning, recipe suggestions, personal styling, converting handwritten notes, and translation help during travel. These enhance daily experiences for a wide user base.
Customer Service & Compliance Agents: AI agents are deployed to draft communications, respond to inquiries, extract contract data, and summarise documents – reducing manual workload and improving process consistency.
Content Generation & Marketing Personalisation: Generative tools are used for creating blog posts, visuals, email campaigns, ad copy, and product descriptions. Combined with RAG, this enables contextualised content that aligns with brand tone and customer needs.
Creative & Multimedia Production: AI enables scriptwriting, text-to-image/video generation, music composition, and film element creation. It also supports design optimisation in architecture, fashion, and engineering.
In November 2024, Amazon Web Services (AWS) launched the Generative AI Partner Innovation in collaboration with Booz Allen Hamilton and Crayon. This move was designed to strengthen the global adoption of generative AI by providing customers access to industry-specific AI solutions and best practices. The initiative reflects AWS’s commitment to helping enterprises scale AI deployments efficiently by leveraging partner ecosystems and domain expertise.
In September 2024, IBM and Oracle entered a strategic collaboration to enhance how Oracle clients integrate generative AI. By combining IBM’s Watsonx and OCI Generative AI with third-party models, the partnership aimed to improve return on investment (ROI) and lower compute costs for businesses. This approach allowed enterprises to gain AI-driven insights faster while maintaining operational efficiency.
In October 2024, Adobe advanced its creative AI offerings by expanding Firefly to video. This update, available in a limited public beta, allowed users to generate and refine visual content using text prompts across tools like Photoshop, Illustrator, and Premiere Pro. The enhancement positioned Adobe to accelerate design workflows and empower creators with faster and smarter content generation capabilities.
In summary, the generative AI market is maturing in a measured yet fast-paced manner. Its growth is propelled by synergistic progress in AI model design, computational infrastructure, and sector-specific adoption. Organisations are adopting generative AI to drive innovation, operational efficiency, and personalized user engagement.
Investment appeal spans ecosystem layers, from compute architecture to enterprise-grade applications. Each segment presents compelling prospects for stakeholders seeking value in this growing market.
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5 hot B2B marketing trends – SmartBrief
/in website SEO, Website Traffic/by Team ZYTAll Articles Marketing Marketing Strategy 5 hot B2B marketing trends
AI is at the core of several hot B2B marketing trends today — here’s a look at five that focus on AI, SEO, Gen Z and marketing strategies from a recent SmartBrief webinar.
6 min read
By Mike Driehorst 06/02/25
MarketingMarketing Strategy
Igor Omilaev/Unsplash
Is your marketing brain spinning?
Mine is. I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar, and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them.
So, before this piece becomes outdated, let’s take a look at five B2B marketing trends.
While AI has been around for some time, it became a household name in marketing with OpenAI’s ChatGPT in November 2022, focusing on generative AI. The technology was OK for writing copy – drafts of social and blog posts, outlines and strategies – but it wasn’t so hot for graphics creation. There were plenty of examples of poor representation of history and just weird, even creepy images and videos (like that backyard cookout Ars Technica shared).
Where AI has had the greatest impact in marketing is on the back end, doing what computer programs do best: analyzing data, looking for trends and insights and making data-based decisions.
Brands have begun to take advantage of AI agents, which are systems or programs designed to perform specific tasks and make decisions based on preset parameters.
The results?
With the use of AI agents, Jellyfish says campaign launch times dropped 65%, performance is up 30% and infrastructure (labor, time, etc.) is down 22%.
Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. (See Ad Age for details.)
What does this mean?
With the ability to create effective campaigns faster, brands (and their agencies) can pivot more quickly to address changing marketing conditions, major geopolitical events or simply tweak campaigns when initial messaging or audiences are off.
Today, images and video from generative AI are notably more realistic and are being used for storyboards, mockups and other early graphic work. As Coca-Cola showed us in November, video created from generative AI can be ready for public consumption. Though the video wasn’t used as an ad, it’s a good example of the possibilities.
Organic SEO will always be vital. It’s a foundational part of marketing (until websites get replaced).
However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. These summaries gather information from across the web based on your search term(s) and provide detailed information, not information from your site’s meta info, with results ranked by an algorithm.
To rank within these summaries, you need to provide content on expected follow-up questions to the search queries. You need to provide deeper content — still following SEO best practices (i.e., quality content, don’t overuse keywords, etc.) – while ensuring your technical SEO (site speeds, responsive pages, etc.).
For help answering these follow-up questions, try tools like Neil Patel’s Answer The Public and tools like those from SEMRush and BrightEdge that assist with ranking within Google’s People Also Ask.
The merging of B2C and B2B marketing tactics has been no surprise. We’ve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.
The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.
Gen Z is about:
Members of Gen Z may not be those you’re directly dealing with or those currently making the purchasing decisions. But, they are involved in helping decision-makers research vendors and make recommendations.
And, soon enough, Gen Z will be in charge.
Don’t ignore them.
In times of economic uncertainty, marketers feel the pressure to do more. Give me that ROI!
Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) takes precedence over long-term brand building. In late April, Lions’ 2025 State of Creativity report indicated that 63% of marketers are focused on short-term tactics, up from 53% in 2023.
Of course, that short-term focus also calls for flexibility. Your vendors are seeking flexibility in contract terms and conditions and, likely, you’re seeking the same for those you deal with up the supply chain (like advertisers wanting flexibility from publishers on commitments).
Now, this shift doesn’t mean you forget about brand building. As I mentioned earlier, through AI, you can pivot ad campaigns quickly to adjust your copy and graphics to focus on short-term goals. That gives you more time and money to still pay attention to showing the value of your brand and nurturing relationships with your audiences, including Gen Z.
Smartly incorporating AI agents and other tools into your martech essentially commoditizes your performance marketing, enabling you to spend your valuable time on strategy and long-term marketing goals.
Summary? Learn how to work with AI tools and agents and incorporate them into your martech, and then use the time you save to get to know – really get to know – your audiences.
As mentioned earlier, the above five B2B marketing trends are based on a SmartBrief B2B webinar I participated in. Check out the webinar on demand to see what other marketing nuggets were offered (Hint: three marketing predictions).
If you want to stay on top of the latest marketing news, trends and ad campaigns, explore and subscribe to the partner SmartBrief newsletters we offer.
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Mike Driehorst is a SmartBrief senior editor, working on newsletters covering social media, advertising, agencies, interactive and multicultural marketing, as well as the mobility industry. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client side for 20 years before joining SmartBrief in early 2019.
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MLC 2025: Monank Patel’s 93, Bracewell’s blistering fifty, and vintage Pollard guide MI NY to victory over SEO – Sports News Portal
/in website SEO, Website Traffic/by Team ZYTStay informed with RevSportz, your one-stop destination for the latest sports articles and news sports articles. We are a sports news portal that covers a wide range of sports, including cricket, football, and more.
MI New York registered their first win in the ongoing Major League Cricket (MLC) 2025 season, defeating Seattle Orcas (SEO) by seven wickets. While chasing a target of 201, Monank Patel set the tone with a superb 93-run knock off 50 balls. Michael Bracewell followed with an unbeaten 50 off 35, and a vintage cameo from Kieron Pollard—an unbeaten 26 off just 10 balls—sealed the win. MI NY chased down the target with one over to spare.
Earlier in the match, Kyle Mayers starred for the Orcas, smashing 88 off 46 deliveries to help SEO post a competitive 200/5 in 20 overs. However, the total wasn’t enough to stop MI NY.
After this result, SEO remain winless in the tournament, sitting in fifth place with zero points from three games and a net run rate of -2.869. MI NY, meanwhile, move up to fourth with two points from three games and a net run rate of -0.074.
Monank Patel was named Player of the Match for his match-winning 93. During the post-match presentation, he said: “Really happy with the way we played, we fought till the end. These two points are really crucial to start our journey. We have been watching games in the past 2-3 days. In the second innings, when you try to hit too many shots, it is tough.”
“Wanted to spend time, get set and then play some shots. When there was some extra pace, just wanted to use my pace (and pick boundary options). We have been talking with our coach and batting coach. Everyone has a different template. I have a particular template, wanted to believe in it and glad that I am getting success. This is a special ground. Playing an international game here will be wonderful,” he concluded.
For More Exciting Articles: Follow RevSportz
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Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization – Newsfile
/in website SEO, Website Traffic/by Team ZYTWe use cookies to analyze user behavior in order to constantly improve the website for you. Learn more.
Miami, Florida–(Newsfile Corp. – June 25, 2025) – Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces a strategic shift among Miami web agencies toward Conversational SEO—a technique designed to help businesses improve visibility across emerging AI-driven search platforms such as Google’s SGE and Bing Copilot.
Realistic Visual Depicting AI-Driven SEO Strategy Elements in a Modern Marketing Setting
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10732/256671_d783044bc4388909_001full.jpg
Miami Agencies Prioritize Conversational SEO to Improve AI Discoverability
As AI search engines gain traction, SEO experts in Miami are adjusting their strategies to reflect how users naturally ask questions and seek information. This evolution, known as Conversational SEO, involves optimising content with question-based formats, structured data, and user-intent language to align with AI-powered responses.
According to recent data from Statista, the U.S. market for AI search is projected to grow by 23.1% annually through 2030, with over 50% of digital searches now conducted using voice assistants or AI-enhanced search interfaces. This shift is prompting agencies to adopt new practices to keep clients visible across these platforms.
“Conversational SEO is shaping how we structure content across all client industries,” said Jordan Park, Chief Marketing Officer at Digital Silk. “We’re seeing early results where reformatting into AI-friendly formats can potentially increase visibility across voice, zero-click, and AI-generated search experiences.”
Miami-based agencies are exploring Conversational SEO by:
New SEO Direction May Impact How Brands Gain Visibility Online
This growing focus on AI visibility is changing how success is measured. While traditional metrics like keyword ranking remain important, Miami SEO experts are beginning to track metrics such as snippet appearances, AI assistant citations, and zero-click performance.
“We’re seeing clients invest in optimising for Google’s SGE and Bing’s Copilot specifically,” added Erasmus. “This may be a more decisive factor in performance over the next 12 months as more users shift to AI-powered search.”
Digital Silk is among the Miami-based agencies now training internal teams on AI content alignment and advising clients across healthcare, banking, and B2B industries to implement conversational frameworks.
Key Takeaways
About Digital Silk
Digital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to support conversions and digital marketing services to help improve visibility and engagement.
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Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/256671
SOURCE: Digital Silk
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5 non-SEO factors that can help you improve your SEO rankings – Fast Company
/in website SEO, Website Traffic/by Team ZYT5 non-SEO factors that can help you improve your SEO rankings Fast Company
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YouTube SEO in 2025: How to Rank Higher and Grow Your Channel – iTMunch
/in website SEO, Website Traffic/by Team ZYTYouTube isn’t just a video platform — it’s the world’s second-largest search engine. With over 2.5 billion users, getting your videos noticed means mastering YouTube SEO. In 2025, the competition is tougher, the algorithms smarter, and viewers’ attention spans shorter.
So how do you make sure your content rises to the top? This guide walks you through what works today to boost your visibility, views, and subscribers on YouTube.
Just like Google SEO, YouTube SEO starts with the right keywords. In 2025, YouTube’s AI understands search intent better than ever.
✅ How to do it:
💡 Tip: Prioritize long-tail keywords (e.g., “YouTube SEO tips for beginners 2025”) to target more specific audiences.
Your video title tells both viewers and YouTube’s algorithm what your content is about.
✅ Best practices:
💡 Example:
“YouTube SEO 2025: The Ultimate Guide to Ranking Higher”
YouTube’s algorithm scans your description for context, so don’t leave it empty!
✅ What to include:
Tags have less impact than before, but they still help YouTube understand your topic.
✅ Add:
💡 Example:
YouTube SEO 2025, how to rank YouTube videos, grow YouTube channel
Read Also: Where SEO Is Heading in 2025: Key Trends and Strategic Shifts
In 2025, thumbnails drive CTR (click-through rate) more than ever.
✅ Thumbnail tips:
Tools like Canva, Figma, or Photoshop can help.
YouTube wants to see your videos keep people watching and interacting.
✅ Encourage:
💡 Pro tip: End with a strong CTA like “Comment below what topic I should cover next!”
YouTube’s algorithm reads captions and transcripts for SEO context — plus they improve accessibility.
✅ Use YouTube’s auto-captions, but edit for accuracy
✅ Upload custom transcripts if possible
In 2025, the algorithm rewards creators who post consistently and build genuine communities.
✅ Set a schedule: weekly, biweekly, or monthly
✅ Engage with your audience in comments and on Community posts
Mastering YouTube SEO in 2025 is about more than just keywords — it’s about creating videos that serve your audience and signal quality to YouTube’s AI.
If you combine strong SEO practices with valuable content, you’ll see your views, subscribers, and influence grow faster than ever.
👉 Explore more digital marketing guides at iTMunch.
Voice Search Optimization: How to Get Ahead in 2025
What Is Custom GPT and How to Create One? A Complete Guide for 2025
At iTMunch, our aim is to give our audiences the latest tech news that focuses on examining how technology is constantly changing the lives of many.
Contact us: connect@itmunch.com
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If ChatGPT Isn’t Cutting It, Try This AI Content Creation Tool Instead – PCMag
/in website SEO, Website Traffic/by Team ZYTIf ChatGPT Isn’t Cutting It, Try This AI Content Creation Tool Instead PCMag
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Google Business Profiles Tests Social Profiles Above Google Posts – Search Engine Roundtable
/in website SEO, Website Traffic/by Team ZYTGoogle is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.
This was spotted by Google Business Profile Product Expert, Syed M. Amir Hassan who shared screenshots of this on X. He also said, “I have noticed on several Google Business Profile clients that social media links now appear above regular post (formerly updates) in the Knowledge Panel.”
Here are two of his screenshots:
Compare that to what I see:
The Google Posts should be on top of the Social Profile button links.
Looks like a limited test
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.
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