As business owners, we’re constantly looking for ways to promote our businesses while still keeping a strict eye on the bottom line. Traditional media advertising is not cheap and, depending on your target market, not all that effective anyway.
But what do you use instead? You have a plethora of options available to you – promotion via social media, email marketing, PPC advertising, content marketing, and so on. The list goes on and on. And while a diversified marketing strategy is a good idea, it’s hard to know which method you should start with.
That’s where mobile marketing comes in. Think about it – what things do people carry around with them all the time? Their wallets, keys, and most importantly for our purposes, their phones. And that’s awesome news if you want to promote your business because it opens a wide range of options.
We’ll go through those in a moment. When you’re finished reading about the different forms of mobile marketing, check out the infographic that we’ve got for you below.
It draws on case studies of large organizations so that you can learn more about successful campaigns that they’ve run.
It’s a great place to start if you’re looking for some inspiration. But let’s get back to the basic mobile marketing methods, shall we?
SMS Marketing
It’s not winning any awards for being the newest tool marketers have, but it is a cost-effective way to get your message across.
App-Based Marketing
This is the modern evolution of smartphone marketing–the app. It can be approached in a number of different ways–adverts in the app, clever product placement shots inserted into useful articles or tutorials, and so on.
Push Notifications
These might offer a viable option for marketers. The notifications would have to be managed carefully, though, so as not to irritate your audience.
Email Marketing
This is not strictly a mobile-only option, but considering how many of your clients will read their emails on mobiles, it makes sense to include it here. What you need to do is to make sure that the email reads well on whatever device it is being read on.
Want to Learn More? There are other forms that your campaigns can take. Read about these alternatives in the info graphic.
Do let us know your thoughts on which are effective online marketing media’s for your business. Write to us in comments.
Credit: Max Chekalov, Content Developer, AppGeeks
3 Things To Make Your Google My Business Listing Ready For Local Search
/in B2B Marketing, Email Marketing, NewsletterCampaigns, Online Marketing, QuickTalkWithAmod, Zoom Your Traffic/byHello everyone,
If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.
1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.
Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.
Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.
2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.
For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything
3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.
Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.
Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.
So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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40 Facts About How Psychology of Color Can Boost Your Website Conversions
/in Infographics, Website Design, WebsiteDevelopment, Zoom Your Traffic/byCredit: Design Advisor
3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business
/in B2B Marketing, Email Marketing, NewsletterCampaigns, QuickTalkWithAmod, SEO, SMO/byHello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.
1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.
Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.
Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.customer centric , customer focused. And then you get the click throughs and opens for everything else.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very
2.CONSISTENTENCY : .With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.
There are two advantages of being consistent:
1
2. If the customer is seeing the emails again & again consistently. He knows you mean business.a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.
He feels you are
3 CONNECT:a specific content for them. This will increase their viewable and chances of connecting with you.
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create
So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?
So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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3 Ways B2B Marketers Can Use LinkedIn for Lead Generation
/in B2B Marketing, Online Marketing, QuickTalkWithAmod, SMO, Tips and Tricks, Zoom Your Traffic/byHello everyone.
As a B2B marker today, LinkedIn is one of the most powerful tools right? Are using it right?
Understand these 3 aspects or 3 ways in which you can use LinkedIn in more powerfully to generate leads for your business.
1) Profiling:
80 % of customers that I consult, when I check the LinkedIn profile, I see them incomplete.that’s a big letdown.
This is your CV to your prospective customers. It must be up to date. Make sure you have
• All your skills & experience
• Your projects, certifications, and awards
• Your videos, links to papers you have written
• Recommendations from others.
Because customers are going to create an image when they are going to connect with you. Therefore your profile has to be absolutely up to date, if not do it today.
2) Prospecting:
When we look around LinkedIn connections and if we feel all out this is the one I want to connect with.
Just go and send the message, “Hi I would like to be on LinkedIn connection” and sent.
Do you think it’s going to work that way? It does not.
It’s very rare that someone will just randomly connect with you. Yeah if they’re trying to build their own network they may want to add another one. But it’s not really something that they want to do to create an association with you. Get the point.
Make sure to make the right connections so that the connection becomes an association, where you can really engage yourself with the other person and explore opportunities to get.
3) Sales Navigator or Paid Advertising Using LinkedIn:
This is another aspect which is very grossly overlooked. Yes, it is expensive. But it is very powerful.
Paid Advertising:
Another aspect of this is people generally try to boost posts and hope for people to connect. No, you must create targeted campaigns & ads.
Take stock, look at the insights, between those ads, keep doing it an ongoing basis. Some fantastic results can be achieved with this.
Sales Navigator:
With sales navigator, you can send out e-mails to specific clients with personalized messages. You also get a chance to check who is reviewing your profile. That is very powerful.
Therefore it makes a really good case to invest money in LinkedIn Paid Advertisement.
So those were my 3 inputs for B2B marketers, to really try their leads and the sales for their business using the LinkedIn platform.
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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Dolly Manghat – Demystifying Astrology With Her Mantra: Attitude Is Your Altitude
/in Online Marketing, SEO, TalkingToGameChangers, Zoom Your Traffic/byWe talk to Dolly Manghat here who is an ardent believer in creating your prophecies than living predictions. This attitude itself has her stand apart from the rest in the world of Astrology. She has demystified it with her simple mantras and easy philosopy of life – Attitude is Your Altitude.
A noted astrologer, she is also a top numerologist, psychotherapist and life coach helping thousands of individuals and professionals conquer their fears and build their lives of health, wealth and happiness.
Visit her website here:
http://www.dollymanghat.com
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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Happy Gudi Padwa.
/in Festive/Seasonal, Zoom Your Traffic/byZoomYourTraffic Wishes You a Happy Gudi Padwa.
May this New Year bring prosperity and success to your business.
3 Facebook Promotion Mistakes Small Business Make
/in B2B Marketing, FacebookPaidAdvertising, FacebookPromotionMistakes, Online Marketing, QuickTalkWithAmod, SEO, Zoom Your Traffic/byHi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.
1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.
Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.
2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No
Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.
Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.
3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.
So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.
I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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Cost-Effective Marketing Through Mobile
/in App-Based Marketing, Email Marketing, Infographics, Mobile Marketing, Zoom Your Traffic/byAs business owners, we’re constantly looking for ways to promote our businesses while still keeping a strict eye on the bottom line. Traditional media advertising is not cheap and, depending on your target market, not all that effective anyway.
But what do you use instead? You have a plethora of options available to you – promotion via social media, email marketing, PPC advertising, content marketing, and so on. The list goes on and on. And while a diversified marketing strategy is a good idea, it’s hard to know which method you should start with.
That’s where mobile marketing comes in. Think about it – what things do people carry around with them all the time? Their wallets, keys, and most importantly for our purposes, their phones. And that’s awesome news if you want to promote your business because it opens a wide range of options.
We’ll go through those in a moment. When you’re finished reading about the different forms of mobile marketing, check out the infographic that we’ve got for you below. It draws on case studies of large organizations so that you can learn more about successful campaigns that they’ve run.
It’s a great place to start if you’re looking for some inspiration. But let’s get back to the basic mobile marketing methods, shall we?
SMS Marketing
It’s not winning any awards for being the newest tool marketers have, but it is a cost-effective way to get your message across.
App-Based Marketing
This is the modern evolution of smartphone marketing–the app. It can be approached in a number of different ways–adverts in the app, clever product placement shots inserted into useful articles or tutorials, and so on.
Push Notifications
These might offer a viable option for marketers. The notifications would have to be managed carefully, though, so as not to irritate your audience.
Email Marketing
This is not strictly a mobile-only option, but considering how many of your clients will read their emails on mobiles, it makes sense to include it here. What you need to do is to make sure that the email reads well on whatever device it is being read on.
Want to Learn More? There are other forms that your campaigns can take. Read about these alternatives in the info graphic.
Do let us know your thoughts on which are effective online marketing media’s for your business. Write to us in comments.
Credit: Max Chekalov, Content Developer, AppGeeks
Check out 3 Don’ts Of SEO Campaigns
/in Online Marketing, QuickTalkWithAmod, SEO, Zoom Your Traffic/byIn this video we’re going to tell you three Don’ts of SEO campaigns that you need to keep in mind.
1. DO NOT STOP:
This is a big mistake that almost 95 % of businesses make especially small ones, that they tend to stop the campaigns assuming that it’s not going to work for them.
In 3-6 months if they don’t see results coming up really fast, they feel, oh this is waste of budget now let’s stop it, this is not going to work for us. This is of a fatal mistake.
Do not stop your campaigns. Yes, you need to analyze and check out what’s going wrong.
Whether the strategy was correct, the goals set were correct. That is very important to do. But, do not stop. This is very important.
2. DO NOT PANIC:
Now, this is another area where SMBs or small businesses suffer because at first whiff of a couple of negative reviews/feedback they get panic and they really don’t know how to handle the feedbacks, how to address those negative comments and then they really get paranoid.
No, this is an online marketplace. It’s an evolving one. It’s still maturing and most businesses even the big brands are suffering from this. So instead of panicking it’s best to address those reviews address those feedbacks that is going to build higher customer trust.
Please take this word and that’s how your brand is going to grow. So please do not panic. Cooldown. Take help if needed. And address those problems quickly.
3.DO NOT COMPETE OR COMPARE:
Now many businesses just want to replicate what the competition is doing. Because they are doing this do this because they have a website,make ours better than them, they have a great social presence ours would be quickly good.
That’s a big mistake. Let’s understand this. Your business is unique and although they’re competitors who offer the same services or similar products their business is unique as well. Their goals may be different, their approach may be different, their price points may be different, and their audience will be different. There are so many metrics involved.
Therefore keep your business goals in mind and keep your audience in mind.
Keep your strategy in mind and plan your campaigns. Do not try to compare or compete with others. Go with your strategy and you will certainly succeed.
Do you agree with those 3 DON’Ts? Or You have your Don’ts to add to that lists?
Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com
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