Pinterest SEO: How to Maximize Your Reach – Metricool
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Did you know a Pin can keep driving results more than a year after you post it? If it connects with what people are searching for—whether it’s a trending topic or a seasonal moment—it can resurface and continue to inspire.
That makes Pinterest a unique marketing platform: users come here to discover ideas, make decisions based on them, and then take action to bring those ideas to life.
Unlike other social networks, Pinterest works like a visual search engine. People can find your Pins anytime, not just in the first 24 hours after you post them. That means your content has more chances to shine exactly when someone needs that spark of inspiration.
Pinterest gathers signals from billions of Pins. These signals range from keywords used in searches to Pins that have been saved, and they help match users with the right idea at the perfect moment.
Thanks to all that data, Pinterest connects people with content they’ll love, creating a personalized experience for the user and more visibility for you as a creator.
✍️ Want to go deeper into how Pinterest search works? Download the free guide at the end of this article; it includes all the details, plus best practices to improve your strategy.
Pinterest indexes info from billions of Pins every day. Everything in your Pinthe image, text, link, and even the board it’s saved to—sends signals that help Pinterest decide how and where to show your content.
Imagine you create a Pin titled “Iced Matcha Latte”, with a description like “easy and refreshing summer drink,” save it to a board called “Easy Drink Recipes,” and tag it with relevant labels like Japanese tea, breakfast, summer drink, or matcha.
From those signals, Pinterest learns:
With all that info, Pinterest can now connect your Pin with people actively looking for that kind of content, right when they need it.
Key takeaway: The more attention you give to your visuals and copy, the better your Pins will perform.
💡 Did you know?
Pins don’t expire after 24 hours! In fact, most Pins get half of their total engagement over the first 13 months.(Source: Pinterest internal data, June 2023 | Pinterest Investor Day)
If a Pin gains traction, it can stay in the spotlight for more than a year and resurface as trends shift or seasonal moments return. This extended shelf life turns Pinterest into a full-funnel platform, where users go from discovery to decision to action.
Great ideas keep inspiring for months, even years, after they’re published.
Because Pinterest is a planning-first platform, content has a longer life cycle. Your Pins can be distributed for weeks or even months and still show up just when someone needs them.
And the more engagement they generate, the more likely they are to appear across the platform.
Keywords are the foundation of visibility on Pinterest. Using the right keywords helps Pinterest understand your content and show it to the right audience.
Optimizing your profile and content with strategic keywords is one of the most important steps to boost your visibility. Knowing which ones to use—and where to place them—can be the difference between going unnoticed and showing up in the right searches.
Hit play on this video to learn:
*Please remember that the Pinterest Trends tool isn’t available in India or Indonesia*
There are three main types of content people look for:
Pinterest is the go-to platform for event planning, recipe discovery, and finding new ideas to try in real life. Since most users come with planning intent, Pinterest trends tend to start earlier than anywhere else, giving you a head start on your competitors.
Planning several Pins in one session is a great way to stay consistent and save time. This is called batch content creation.
Let’s say you’re making a Bolognese pasta recipe. You can turn that into multiple Pins:
Here are 7 must-know tips for adapting your content for Pinterest:
Want to stay consistent with less effort? Post at least once a week to maintain visibility.
Pro tip: With Metricool, you can schedule all your Pins in advance from one dashboard—keeping your Pinterest strategy running smoothly.
Once your Pins are live, curate them! That means selecting, organizing, and sharing visual content that reflects your style and serves as inspiration.
On Pinterest, curation is a standout feature and a creative superpower.
Feeling stuck? 85% of Pinterest users come to the platform when starting a new project. Create a board filled with ideas around a theme you’re exploring.
Next time you’re planning a new piece of content, start with a board that reflects the aesthetic or message you want to convey. Save Pins that inspire you—this helps you stay focused and intentional.
Mix your own Pins with curated inspiration to tell a visual story, share your style, and highlight your top content.
Create a “Best of” board to show off your strongest Pins, perfect for sharing with potential collaborators, brands, or clients.
Want to level up your board game?
Download our free one-sheeter packed with best practices for Pinterest board curation.
Download your Pinterest Guide
With the help of our friends at Pinterest, we’ve prepared a guide to help make your boards strategic and instantly eye-catching.
The data controllers responsible for your data will be: Metricool Software, S.L., which will process your data for the Pinterest Guide download. You have the right to access, rectify, erasure, restrict, object to the processing, and data portability. You can exercise your rights before Metricool Software, S.L. at [email protected]. More information can be found in Metricool’s Privacy Policy.
Pinterest, Inc., which will process your data for the Pinterest Guide download. You have the right to access, rectify, erasure, restrict, object to the processing, and data portability. You can exercise your rights before Pinterest in the manner provided in Pinterest’s Privacy Policy.
Pinterest in 2025: Growing Faster Than Ever
See how Pinterest is evolving with a younger, more engaged audience.
With clicks and impressions on the rise, Pinterest is thriving in 2025. Dive into our latest research to see what’s driving the platform’s growth.
Join Metricool
Manage your brand’s Pinterest presence
Create visually appealing posts on Pinterest with Metricool x Canva integration. Schedule your Pins to auto-publish so you can focus on your brand’s strategy.
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