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AI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required.
The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability.
According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows.
“Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained.
Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement.
Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms.
João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.”
The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences.
The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.