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Leading SEO consulting firm Previsible has acquired pioneering SEO agency Internet Marketing Ninjas, uniting two industry leaders providing traditional and AI SEO strategy to some of the world’s top brands including Yelp, HP, Atlassian, Best Buy, Intuit and Reddit.
The combination of Previsible and Internet Marketing Ninjas ushers in a new era of collaborative AI SEO trust and visibility.
A major milestone in the history of SEO, Previsible’s acquisition of long-time trusted agency Internet Marketing Ninjas marks a pivotal moment as two of the search industry’s most respected firms unite at a unique time in the history of search.
For over a quarter century Internet Marketing Ninjas — founded in 1999 by chief executive Jim Boykin — has successfully driven SEO industry innovation, while Previsible — founded in 2021 by former head of SEO at eBay Jordan Koene and co-founders Tyson Stockton and David Bell, has advanced the search landscape with human-led, AI-ready SEO.
“Previsible believes that the future of discovery and search lies at the intersection of trust and visibility,” Koene, CEO and co-founder at Previsible said.
“Our acquisition of Internet Marketing Ninjas brings one of the most experienced trusted-link and digital PR teams into our ecosystem. As search continues to evolve beyond keywords into authority, reputation, and real-world relevance, link strategies are essential for brands to stand out,” Koene added.
The acquisition will see Previsible and Internet Marketing Ninjas operating as two distinct brands, with Internet Marketing Ninjas retaining all of its dedicated team with an average tenure of 14 years, while combining two of the industry’s strongest suites of SEO and AI search tools to better serve many of the world’s largest brands.
“Combining forces with Previsible kicks off an incredibly exciting new chapter for Internet Marketing Ninjas,” Boykin said.
“We’re not just an SEO company anymore, we’re at the forefront of the future of digital visibility. Together with Previsible, we’re leading the charge in both search and AI-driven discovery. By merging decades of deep SEO expertise with bold, forward-thinking innovation, we’re meeting the future of online marketing head-on. From Google’s AI Overviews to ChatGPT and whatever comes next, our newly united team is perfectly positioned to help brands get found, build trust, and be talked about across the entire digital landscape. I’m absolutely stoked about what we’re building together and how we’re going to shape the next era of internet marketing,” Boykin added.
“This acquisition expands our ability to deliver enhanced value to our clients,” Tyson Stockton, co-founder at Previsible said.
“It was clear early on that Internet Marketing Ninjas shared our commitment to being a true partner in the fast-changing world of search. Beyond the strategic fit, we saw a cultural alignment — an authentic care for their people, a curiosity to keep evolving, and a drive to create meaningful results. That kind of shared DNA made this an easy decision, and we are more than excited for this next chapter,” Stockton noted.
“I’m incredibly impressed by the Internet Marketing Ninjas team — their experienced professionals, battle-tested processes, and decades of results-driven work speak for themselves,” said David Bell, co-founder of Previsible.
“The Ninjas have spent 25 years demonstrating what we’ve always believed: real authority comes from deep expertise, proven ethical methods, and strategic link building and PR campaigns. Bringing them into Previsible represents a massive opportunity to deliver our best work yet, combining their foundational strength with our AI-integrated approach. We’re not just preparing our clients for the future of search — we’re ensuring they’ll thrive in it,” Bell added.
“I’m thrilled to join forces with the Previsible team,” Chris Sullivan, chief operating officer and vice president of sales at Internet Marketing Ninjas said.
“Their honesty, integrity, and deep commitment to client success align perfectly with the values we’ve always upheld at Internet Marketing Ninjas. Together, our combined expertise in SEO and LLM strategy and authority building solutions will empower clients to thrive in the evolving landscape of search and AI,” Sullivan added.
Previsible and Internet Marketing Ninjas share a passion for helping drive brand success in the multimodal SEO and AI search era. By coming together, the combined company will have a rare opportunity to power the future of SEO and AI Search in a partnership built on shared values and complementary strengths.
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