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Finding the best SEO tool to suit your needs can be tricky and can take a lot of your time. When you trim down your options to two, Semrush vs Moz emerge as the top SEO tools worth considering.
Often seen as a common debate among digital marketers, both these tools offer powerful features for keyword research, backlink analysis, and competitor tracking.
Having used both extensively, I have closely compared their features, pricing, and overall performance.
In this guide, I’ll share my hands-on experience, outlining the pros and cons of each to help you determine which one best suits your SEO needs.
Here is an infographic quickly summarizing which tool is better than the other. Take a look!!
Semrush stands out as a leading digital marketing suite, particularly renowned for its comprehensive SEO Toolkit. As an SEO and content head, I make use of Semrush for extensive keyword research, backlink analysis, and technical SEO audits.
Its capability to track SERP positions daily makes it indispensable for SEO professionals. What sets Semrush apart is its massive database, encompassing over 25 billion keywords and 43 trillion backlinks, providing unparalleled market insights.
It’s most recent updates to existing tools, and introduction to newer tools supported by artificial intelligence capabilities, makes it one of the best AI SEO tools in 2025. This has given Semrush a significant edge against its competitors and in this case against Moz.
This robust platform is not just about data; it’s about actionable insights, making it a go-to choice for over 10 million marketing professionals, including many from Fortune 500 companies.
Our team has been using Semrush for over four years, and it has helped us a lot in finding. If you want to know everything about this platform, here’s a complete Semrush review.
Bonus: Semrush typically offers s a 7-day free trial to new users. But you can get your hands on our exclusive Semrush 14-day free trial. As being of the official partners of Semrush, this one is specially for our readers.
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Starting as a blog and online community named SEOmoz in 2004, which intended to explore the new realm of SEO, Moz (now officially known as Moz Pro) has a long history with the industry.
Moz is a trusted provider of SEO services that boost your search engine optimization using both simple and complex research techniques.
Moz contains a few all-in-one features, such as backlink analysis, site audit, and keyword research, just like Semrush. However, there are a lot of differences that limit Moz to usable only for medium sized businesses.
Semrush and Moz both have a wide range of features. To help you navigate, I’ve compared some of the essential features of both SEO tools below:
After the initial setup, the Semrush SEO toolkit dashboard shows the core metrics, such as domain analysis, traffic, keywords, and position tracking.
All the major tools related to improving your site’s performance are listed on the right side of the page. It makes it convenient for users to pick a tool and use it instantly. Other tools are listed on the left side of the menu. There are no sub-sections, making it easier to navigate.
Every section of Semrush is organized logically and clearly, with the assistance of useful visualizations that make the data more engaging.
Setting up your domain with Moz takes a little time (at least 30 minutes to gather data and insights). You can wait for the email once the setup is done, or refresh the page to see if it’s done. Here’s how it looks after the setup.
Compared to Semrsuh, Moz’s dashboard looks very plain and dreary. There is not enough data and insights. All the tools are listed on the left side of the menu. Moreover, a lot of subcategories will make it tough to find a specific tool.
My Verdict: The user interface is clean on both tools. However, on Semrush, it takes minimum effort to find a specific tool. Semrush’s data updates every 24 hours, whereas Moz schedules the update every week. So Semrush has an edge here.
The keyword research tool of Semrush provides accurate information on keyword difficulty and search volume. Simply select the keyword overview tab on the dashboard to use this function. Now you must type your chosen term into the search field.
For example, I entered the keyword “running shoes” in the Keyword Overview tab, and it gave me all the important insights related to the seed keyword.
Additionally, you can enter numerous keywords in the same search field by separating them with commas. Furthermore, you can choose the location where you wish to view the keyword overview.
When you click the search button, a detailed keyword summary will appear. You can get multiple options such as keyword difficulty, trend, the keyword’s intent, CPC, related keywords, questions related to the keyword, keyword variations, and SERP analysis in the overview section.
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You can always leverage the Semrush keyword magic tool to conduct traditional keyword research. Try out the related feature of Semrush’s Keyword Magic tool, which can help you find keywords that you would have overlooked otherwise.
On Moz, there are multiple keyword tools available for keyword gaps, suggestions, and SERP analysis. It helps you identify and prioritize the ideal target keywords for your business.
You can find keywords to target using a variety of factors, such as their monthly search volume, organic search competition ranking, and click-through rate.
Additionally, Moz offers a unique priority score that combines these aspects and determines a score that represents the amount of potential for that particular keyword.
Furthermore, it also breaks down SERP analysis by highlighting the websites that rank highest in search engine results for that specific keyword phrase.
My Verdict: With Semrush’s keyword research tool, you can uncover detailed keyword analysis. It evaluates particular SERP keywords, competitive keywords, and the performance of paid keyword searches. Moz’s Keyword Explorer instantly comes up with top keywords and phrases that can be improved for better visibility on SERPs.
For website optimization and competitor research, domain analysis plays an important role. It quickly identifies the gap and aspects that you are missing to rank above your competitors.
Semrush not only provides you with a 360-degree view of your domain but also shows the distributed traffic and keywords in 120+ countries.
At the same time, you can add and compare up to 10 domains. Then, Semrush will compare the performance of these data points:
These metrics allow you to compare the engagement rate and incoming traffic from the backlinks.
Moz recently added the domain overview tool to its suite. Like Semrush, this section shows in-depth data and metrics related to the specific domain.
Domain overview is divided into four sections:
My Verdict: In terms of data, the domain overview of both tools provides details on authority score, backlinks, and ranking keywords. However, Semrush adds more value with the monthly traffic estimation feature. You can’t get monthly estimates with Moz Pro until you connect your Google Analytics. Still, you won’t be able to use this feature for competitor research. So, Semrush has an edge over here.
Any kind of link-building is something I hate! But it’s a must in business, and your project won’t even succeed without reliable referrals. Fortunately, both tools have enough tools that you can explore and use to create strong link-building strategies.
Semrush features a bigger link index, giving you more options for backlinks if you spend most of your day focusing on link building.
Moreover, Semrush helps you to research and discover a wide range of backlink sources that are ideal for your website. It lets you engage in outreach and create new links to boost the authority and SEO of your domain. They also have dozens of filters you can apply to discover the backlinks you’re looking for.
There are several tabs in the backlinks section that can help you find effective backlinks that can actually affect your rankings, including overview (which gives you an idea of the type of a site’s backlinks profile), anchors, backlinks, referring IPs, referring domains, comparison, and indexed pages.
Moz gives you full control of link building. You can evaluate your existing link profile, keep track of your link-building efforts, and find link-building prospects.
The Link Overview tab analyses your backlinks, top valuable sites, referring domains, and anchor text to help you develop high-quality backlinks that will help you compete and succeed online.
Additionally, in fast and easy Link Tracking Lists, you can set specific goals, monitor your progress, and do analysis.
My Verdict: Your site’s performance and traffic highly depend on backlinks and inbound links coming from other websites. Moz and Semrush both show a complete backlink profile of any website. So it’s a tie.
Site auditing is a crucial term for technical SEO. It instantly analyzes and evaluates how your site is performing on the search engine. Semrush and Moz both provide ultimate solutions for website auditing. On Semrush, it is labeled as ‘Site Audit,’ and you can explore the ‘Site Crawl’ section on Moz for the same.
Semrush’s Site Audit provides a complete overview of the site’s overall health. You can select the number of pages to be crawled in a single audit (up to 20k pages with paid plans).
Unlike Semrush, Moz instantly crawls all the pages with the Site Crawl tool. It categorizes all the issues with the exact numbers.
You can go through every issue one by one and fix them. But Semrush gets an extra point here for guiding users to resolve the issues instantly.
However, both web crawlers look out for the issues that may affect your page rankings and website health. It includes,
My Verdict: Both site audit tools are capable of extracting issues that can potentially harm your overall authority and ranking. However, beginners can get instant solutions with Semrush.
If we compare both tools, Semrush evaluates factors like competitors’ marketing approaches and PPC spending from critical perspectives.
The Semrush Advertising toolkit lets you investigate how much money your rivals spent on advertising and how much traffic they obtained from PPC. This provides you with a clear image before spending money on marketing your website.
If you want to go further, you may examine your rivals’ ad expenditure patterns throughout the year to optimize your budget. Semrush also has a market exploration option that gives information on specific topics to draw targeted audiences, industry demographics, and more.
The unique search skills of Moz enable you to conduct highly optimized PPC ads.
For instance, if you want to run PPC advertisements, you can create, add, and manage a list of keywords all in one place.
It provides hundreds of brilliant ideas to assist you in selecting better keywords and ranking among the top competitors. Metrics like search volume estimations might help you select high-quality keywords for your ads.
My Verdict: Moz doesn’t have a separate section for PPC advertising. The Keyword Explorer tool provides you with the bidding keywords with the difficulty and search volume. Semrush goes beyond the basic research and gives a clear picture of keywords and search volume, and suggests the best bidding strategy.
When it comes to the support and learning resources, Semrush again comes on top compared to Moz Pro.
Semrush offers multiple support channels, including live chat, email, and phone support. On the other hand, Moz only offers email and live chat support.
The live chat feature works when you are logged into your dashboard (for both). Here, you can put your queries and get answers from their support staff. However, Moz supports only the English language, whereas Semrush provides solutions in 13 different languages.
For the resources, Moz offers a blog with step-by-step articles and a community forum with 500k digital marketers. You can sign up for free to get full access to the blog and community.
The same goes for Semrush. You can find detailed guides and tutorials on the Semrush blog without any sign up or subscribing to a plan. Marketing Scoop Podcast by Semrush is also a great starting point for new marketers and bloggers.
Here are a few pros and cons for Semrush and Moz.
Here’s a quick comparison between Semrush and Moz pricing:
For the SEO Toolkit Semrush offers 3 different plans for specific use cases, and you can choose which one you want to start with.
Check the complete Semrush pricing guide and find out which plan suits your business the best.
Bonus: Semrush’s upfront cost can be a little bit too much for beginners. You can save a few bucks using our special Semrush coupon codes on your selected plans.
However, if you want to try the Semrush toolkit without investing right away, you can take our exclusive 14-day free trial.
Moz offers 4 different pricing plans:
To compare the benefits side-by-side, here is a quick comparison between Semrush and Moz offerings for more than 1 website
My Verdict: Semrush’s Pro and Guru plans offer way much more value compared to Moz’s Standard plan. Most of the advanced features are only accessible with Moz’s expensive plans.
Related Read:
Based on the research conducted, Semrush is the better tool for SEOs as it offers more than just the basics.
It is an all-in-one marketing platform that provides true value for the price paid.
As per my analysis:
However, both tools offer a free trial that allows you to test out their core features. You can try Moz for 30 days before paying for a paid subscription, whereas Semrush offers a 7-day free trial. But with our partnership with Semrush, you can extend it to 14 days.
Plan out your work. Maybe use both Semrush and Moz simultaneously to see how they differ in service and experience it firsthand!
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