AI Search
Reddit is courting businesses. The social media giant provides commercial users with on-platform analytics, visibility tools, and advertising options.
Reddit Pro is free for businesses that provide their name, URL, category, and number of employees. Approval is instant and requires no paperwork.
The Pro dashboard includes an underrated section called Trends for tracking any topic or keyword. Trends lists recent threads mentioning your keyword(s) and provides an AI-generated analysis of the context and sentiment of the discussions. A weekly email summarizes that activity.
Here’s how to use the Trends data for off-site organic search optimization.
Tracking relevant (to your industry) Reddit conversations is a helpful content idea generator to know the interests of your target audience.
Trends’ “questions” tab is especially useful for fresh ideas, as it reveals popular threads (within a week, month, or 3 months) phrased or implied as questions.
Trends’ “Questions” tab reveals popular threads phrased or implied as questions. Click image to enlarge.
Reddit Pro’s AI analysis of any keyword context (i) identifies how redditors are discussing your brand, and (ii) highlights negative and positive experiences. Businesses can then address common concerns on their own sites (optimized for organic search visibility on Google) and across all social media.
Over time, the negative experiences should lessen, and branded search results on Google and elsewhere should increase.
Reddit Pro’s AI analysis identifies how Redditors are discussing your brand. Click image to enlarge.
Tracking competitors on Reddit:
Pro users can monitor competitors on actual conversations as well as on Reddit’s AI analysis.
Users of Reddit Pro can monitor competitors via on-site discussions or from the platform’s AI analysis. Click image to enlarge.
Charts on Reddit Pro show trends in topics and “smart keywords” (i.e., high-volume) to quickly see what’s rising or falling, as well as seasonal interests.
Pro users can filter charts by date range to identify when discussions spiked around their target audience.
The filter is limited to 3 prior months, however, which is too restrictive.
Charts on Reddit Pro reveal trends in topics and “smart keywords.” This example shows discussions about HubSpot. Click image to enlarge.
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