Squarespace Rolls Out New AI Tools For SEO And Design – Search Engine Journal
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The rise of AI-driven search engines like ChatGPT, Google’s SGE, and Bing Copilot is changing how users discover and trust brands online.
The rise of AI-driven search engines like ChatGPT, Google’s SGE, and Bing Copilot is changing how users discover and trust brands online.
Squarespace announced new AI-powered tools for SEO, AI Visibility, design, and for identifying business growth opportunities.
Squarespace announced their Refresh 2025, in which they roll out new features and improvements. This year there’s a strong emphasis on useful AI tools that enable users to build unique websites and improve their ability to do business online.
Many platforms are announcing me-too AI tools that do things like create content, but not Squarespace. The AI tools they’re providing are practical and help users get the most out of Squarespace.
A unique example is their Squarespace Beacon AI product. Beacon AI is a system that enables users to accomplish common tasks like creating product listings, setting up marketing automation, and providing recommendations for improving business growth.
There is also a new suite of AI Optimization tools that offer ways to improve SEO and AI search visibility.
According to the announcement:
Another new feature is Finish Layer, a design-focused set of tools that make it easy to add cutting-edge website editing, making it easy to bring a modern look and feel to websites.
Blueprint AI will be expanding with a chat-based interface for creating images, content, and design advice.
Paul Gubbay, Chief Product Officer at Squarespace offered the following comment:
“With Refresh 2025, we are expanding our product suite by combining design expertise with AI-powered tools to make it easier to run a business while maintaining an authentic bran”
Read more at Squarespace.
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