A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.source

Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.source

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.source

40+ Agentic AI Use Cases with Real-life Examples  AIMultiplesource

New research reveals why AI cites brands across many topics but recommends them only where they’ve built repeat topical authority.source

Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.source

AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.source

The search terms, ads, landing pages, and product feeds you’ve already built can strengthen your visibility across AI search.source

The GEO playbook behind Freshpet's AI Overview citations, plus checks to run on your own brand. Free, live Aug 20.The GEO playbook behind Freshpet's AI Overview citations, plus checks to run on your own brand. Free, live Aug 20.What to measure, which signals to prioritize,...

Gemini will be replacing the Google Assistant on these devices.source