AI Search
Integrated PR agency Taurus Marketing has launched Taurus Digital PR, a new service that combines traditional public relations with digital strategies including Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and broader online visibility tactics. The new offering is aimed at helping businesses increase brand discoverability and credibility across digital platforms.
Digital strategies
Taurus Digital PR is positioned as an integrated approach, merging established PR methods with the latest digital tools. This service aims to ensure that when a brand is mentioned in media, its online discoverability and AI relevance are also strengthened. It builds on Taurus Marketing's three-decade presence in the sector by offering clients a way to consolidate brand messaging and performance across both traditional and digital channels.
According to Taurus, the new service is built on the company's Bullseye methodology, which focuses on data-driven outcomes. The approach applies techniques such as content marketing, SEO and AIO to help brands shape their reputation online. Through targeted strategies, Taurus Digital PR seeks to amplify client presence, drive web traffic, increase engagement and ultimately lead to increased enquiries and conversions.
AI and reputation
The launch comes at a time when search engines and AI tools play a growing role in how audiences discover information and form opinions about brands. Enhancing online visibility now includes not just optimising for search engines, but also for AI systems that interpret and surface information across a variety of digital touchpoints. In this context, Taurus emphasises the importance of combining credible editorial coverage with AI-focused optimisation to support both trust and authority in a brand's digital footprint.
The agency is not positioning digital PR as a replacement for traditional PR activity, but rather as an evolutionary step. By integrating more data-driven and AI-focused techniques, Taurus aims to help clients manage their reputations in a landscape that is increasingly shaped by algorithms and automation, where credibility and third-party validation remain important for success.
Supporting brand trust
Brand trust remains a critical concern as businesses attempt to secure a strong digital presence. Taurus Digital PR is intended to support organisations in developing this trust by ensuring consistent, credible coverage across online platforms. By combining media relations with techniques that support search rankings and online authority, the service is designed for businesses seeking to stand out in a crowded digital marketplace.
Taurus is also continuing its wider AI integration efforts through solutions such as Taurus AI, aimed at helping leaders and boards manage reputational issues with confidence. These services are designed to respond to evolving audience expectations for both transparency and authenticity online.
