The New SEO Playbook: How AI Is Reshaping Search & Content – Search Engine Journal
Download your cheat sheet and checklist to start building content that works harder.
Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities.
You’ll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.
This webinar challenges the “set it and forget it” myth that’s costing brands thousands, and reveals how smarter prompting and strategic oversight can transform your campaigns.
Walk away with a clear understanding of how AI search advancements affect performance, investment decisions, and internal capabilities.
Your Competitors Have Already Started
Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.
AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.
And many marketers are bracing for more organic traffic loss over the coming years.
With more journeys starting in AI, the dominance of traditional search tactics are in question.
So, what should you do now?
In this on-demand webinar, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove, together with James McCormick of IDC, as they walk you through:
Plus: We’ll walk through some early best practices, from re-examining your page structure to understanding how crawlers still shape visibility.
Who should watch? CMOs, SEO professionals, and digital marketing leaders looking to stay agile in an AI-driven world and future-proof their marketing plans
View the slides below or check out the full webinar for all the details.
You’ll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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