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It’s borderline impossible to go through social media as a user or content creator without coming across AI-generated content or conversations about AI. Some people believe that this technology was heaven-sent to solve many of our issues, while others consider it a scourge on society and a future security issue that needs to be regulated and nipped in the bud. Let’s go over some of the pros and cons of this innovation in content creation. Let’s talk about the cons first.
A major issue in the content creation world is when this technology doesn’t understand that its source data is wrong. Let’s take a creator who writes her script with Gemini or ChatGPT. This creator may be writing about how an online casino like vulkanbet operates, but receives inaccurate content. Whether you’re writing an article or creating a video, you need to have a bit of knowledge on the topic so you can easily spot false or misleading information.
The proliferation of companies offering artificial intelligence products has been insane over the last few years. Investors are increasingly interested in funding such companies, leading existing ones to pivot while new companies focus on this technology, whether it concerns their original product or not. Some of these companies run shady operations that may be illegal in some places, but due to how fast this space has been developing, regulations have yet to catch up. Some services own all the information you upload, including texts, documents, pictures, videos, and more, and they can use it without the creator’s permission. This can be a major security issue and a breach of privacy.
One of the biggest issues when this technology first became publicly available was that nefarious actors may use it to misrepresent reality and take advantage of people. With some products, you can create pictures and videos of people doing things they never did, making it an obvious issue. Nobody is able to escape this reality – at least not yet, leading to unease among many who understand how this innovation can be used as a force for evil. Your entire likeness, including your body, voice, mannerisms, and more, can be uploaded and used without your knowledge.
Let’s talk about some of the potential upsides of this technology.
As a creator, there are parts of your creation flow that can and should be automated, giving you more time to focus on things that matter, like your craft. When used correctly, this technology can help you find the right topics, create outlines, choose sources and references, and perform other “administrative” parts of your workflow. You might be surprised by how much more you’re able to do when you no longer have to worry about things like this.
There’s so much to learn if you want to create the best content possible, and sometimes learning the skills to make your videos better or write better articles can be easier said than done. This technology can help you by bridging your skill gap to ensure you produce better content as you grow on your journey to becoming a better creator. Let’s consider a video editor who wants to color grade a scene but does not have the requisite skill or software to pull it off. This creator can use AI to add color grades to projects without mastering the skills beforehand.
Many creators have found success by using AI-powered SEO solutions to create the type of content that will perform well on platforms like Google, Bing, and YouTube. In the past, SEO knowledge used to be less accessible to everyday people, but nowadays, you can generate the perfect keywords for your needs and niche. You no longer have to guess if you choose the right service and use the keywords correctly. Beyond SEO, AI can help remove the guesswork in a lot of aspects of content creation, so you can focus on what truly matters.
Some people unfortunately see this technology as a silver bullet that can fix all their issues, but this can only be possible if you have the requisite knowledge to use it efficiently. A good writer can become a great one through artificial intelligence-powered products because they have existing knowledge and know how to create good content. Alternatively, this technology won’t turn a bad or new writer or content creator into a great one overnight. You define the technology; AI is only as good as you are, so ensure you improve your capabilities before jumping into the deep end of content creation. Also, ensure you read the terms and conditions of any products you use so you can walk away from services that you’re uncomfortable with.
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