AI Search
In a digital landscape where visibility defines success, a new generation of search leaders is quietly powering the growth of India’s biggest online brands. The Search 100: India’s Rising Search Stars Behind Digital Brands celebrates these innovators—strategists who blend data, creativity, and technical expertise to shape how India discovers products, services, and stories online. From e-commerce and D2C to healthcare, travel, fintech, and beyond, these SEO and digital marketing professionals are redefining what organic growth looks like in a fast-evolving market. This list highlights the minds driving meaningful search impact, setting new benchmarks, and elevating India’s digital economy from behind the scenes.
Gautam Sareen | SEO Head (SVP – Online Marketing), Infoedge: Gautam Sareen is a highly technical digital marketer with 18+ years of expertise in SEO, information architecture, and scalable web frameworks. He has driven organic growth for global brands across Greece, the UK, the US, and India, including Paytm, MakeMyTrip, Fareportal, and Naukri.com. At Infoedge, he leads SEO strategy for Naukri, 99acres, Jeevansathi, and Naukrigulf, building automation-led, mobile-first, and CMS-driven growth systems. Known for his analytical depth and product-focused SEO leadership, Gautam continues to shape enterprise search performance at scale.
Ramesh Bhojwani | Senior SEO, IndiaMART InterMESH Limited: With nearly two decades at IndiaMART, Ramesh Bhojwani is one of the longest-serving SEO leaders in India’s digital ecosystem. He has played a pivotal role in scaling the platform’s online visibility through advanced internet marketing and robust SEO frameworks. His deep expertise and consistency make him a foundational force behind IndiaMART’s enduring search dominance.
Kuldeep Saini | AVP SEO, Naukri.com : Kuldeep Saini is a seasoned SEO and organic growth leader with 16+ years of experience driving digital success for major brands. At Naukri.com, he leads end-to-end SEO strategies, mobile-first growth, and App Store optimization while leveraging AI-powered tools for keyword clustering, content gap analysis, and predictive analytics. Known for building high-performing teams and implementing innovative, data-driven SEO initiatives, Kuldeep continues to scale visibility, engagement, and revenue across competitive digital landscapes.
Manish Chauhan | SEO Head, Groww: With 17+ years of SEO leadership, Manish Chauhan is a data-driven strategist who has shaped search growth for global brands across fintech, auto, SaaS and enterprise tech. At Groww, he leads high-impact SEO frameworks that strengthen visibility in highly competitive search environments. His expertise spans technical SEO, content ecosystems, and large-scale digital transformation. Manish stands out for consistently aligning search innovation with business outcomes.
Ramesh Singh | General Manager & Head of SEO, Great Learning: Ramesh Singh is a seasoned SEO leader with two decades of experience driving organic growth for large-scale digital brands through technical precision, product-led strategy, and AI-driven search innovation. His expertise spans site architecture, crawling and indexing, automation, and structured data, enabling long-term, scalable performance. As the founder of the India SEO Community, he continues to mentor and shape India’s evolving search ecosystem, solidifying his position as one of the country’s most influential SEO growth drivers.
Abhishek Rana | SEO Team Leader, HCL Technologies: With 5+ years of experience across SEO, SEM, ORM, and brand promotion, Abhishek Rana leads search initiatives at HCL Technologies with a full-stack digital marketing approach. His core strengths include link-building, technical optimization, competitor analysis, and SERP reputation management. Abhishek’s versatility and long-standing expertise make him a reliable leader in driving holistic organic growth.
Rajesh Prajapati | Senior SEO Manager, Angara: Rajesh Prajapati is a veteran SEO leader with 16+ years of experience driving international SEO across major ecommerce markets, including the US, UK, Australia, Canada, and India. At Angara, he has led large-scale migrations, optimized 20,000+ URLs, and delivered 120% YoY organic growth. A strong advocate of AI-led SEO workflows, he combines technical depth with marketplace expertise to build sustainable and scalable search ecosystems.
Divesh Yadav | Group SEO Head, CollegeDekho: Divesh Yadav is an organic growth architect with 17+ years of experience building and scaling search-led businesses across education, fintech, travel, and real estate. At CollegeDekho, he drives 200M+ annual organic visits across multiple brands while leading large SEO, content, and ASO teams. With expertise in programmatic SEO, Google Discover, globalization, and AI-driven GEO optimization, he shapes long-term search moats for high-velocity digital businesses.
Amitabh Dixit | Senior SEO Manager & Analyst, Yatra Online Pvt. Ltd.: Amitabh Dixit is a seasoned SEO and digital marketing leader with nearly two decades of experience shaping search strategy at Yatra.com. With deep expertise across SEO, SEM, PPC, analytics, ORM, and social media, he has played a pivotal role in strengthening the platform’s visibility and performance. Known for his data-driven approach and mastery of tools like Google Analytics and Omniture, Amitabh continues to drive impactful search outcomes in India’s competitive travel ecosystem.
Reshav Singh | Vice President – Growth, UpGrad: Reshav Singh is a seasoned growth leader shaping upGrad’s digital footprint through high-impact search strategies and data-driven performance frameworks. With more than a decade of experience across MakeMyTrip, Lenskart, Snapdeal, and Info Edge, he has scaled organic visibility, search-driven revenue, and product-led optimization for some of India’s biggest consumer brands. His expertise in SEO, SEM, and cross-channel growth continues to drive strong engagement and sustainable expansion in competitive digital markets, positioning him among India’s most influential search innovators.
Amit Das | Director SEO, TradeIndia: Amit Das is a multidimensional search leader driving SEO, ASO, and YouTube growth for TradeIndia. With high-impact roles at Doubtnut, PolicyBazaar, and more, he has consistently delivered massive organic growth through technical SEO, team leadership, and integrated digital strategies. His blend of marketing, analytics, and AI expertise positions him among India’s most dynamic search innovators, shaping major digital brands.
Abhishek Bhadauria | SEO Manager, ExportersIndias.com: With over 13 years of experience at ExportersIndias.com, Abhishek Bhadauria is a seasoned SEO leader known for delivering consistent search growth across competitive digital categories. His expertise spans on-page and off-page optimization, content coordination, analytics, and technical search improvements. Abhishek’s structured, research-driven approach has strengthened the platform’s visibility and reliability for businesses across India. A long-standing pillar in the SEO ecosystem, he continues to drive impactful organic results through disciplined execution and deep industry understanding.
Mohit Sharma | SEO Head, Times Internet (The Times of India): Mohit Sharma is a seasoned search leader driving the organic growth engine behind one of India’s largest digital news ecosystems. With over 16 years of experience across Times Internet, Dainik Jagran, and leading digital agencies, he combines deep technical SEO, content optimization, and news SEO expertise. His ability to scale search performance, train content teams, and optimize large media platforms positions him among India’s most influential and rising search trailblazers.
Mahesh | Digital Marketing Specialist, Tech Mahindra: Mahesh brings 8+ years of SEO, SEM, and digital marketing experience, with a proven record of improving rankings and handling 100+ client accounts. At Tech Mahindra, he drives technical SEO, analytics, and scalable digital strategies rooted in strong web analysis and performance optimization. His deep understanding of algorithms, keyword strategy, and penalty recovery makes him a dependable specialist in enterprise search.
Vikaas Nehra | AVP – SEO, FITPASS: Vikaas Nehra brings 14+ years of deep SEO expertise across top brands like EaseMyTrip, Goibibo, EyeMyEye, and Coolwinks, now leading organic growth at FITPASS. Known for his command over technical SEO, ASO, and conversion optimisation, he has built high-performing teams and executed strategies that drive large-scale traffic, rankings, and revenue. His data-led, system-driven approach makes him a standout leader in India’s search landscape.
Laxman Gadakh | AGM – SEO, FirstCry.com (BrainBees Solutions Pvt. Ltd.): Laxman Gadakh is a seasoned SEO professional with over a decade of experience driving organic growth and digital visibility. At FirstCry.com, he leads SEO strategy, leveraging on-page, off-page, and content marketing initiatives to optimize performance. Known for his analytical approach and adaptability to evolving search algorithms, Laxman continues to shape India’s e-commerce SEO landscape with data-driven insights and innovation.
Jitendra Kumar Singh | Executive Manager – SEO, Paytm: Jitendra Kumar Singh is a growth-driven SEO and digital marketing leader spearheading Paytm’s organic ecosystem across web, app, and AI-driven search platforms. With expertise in SEO, ASO, and Generative Engine Optimization, he drives visibility, user acquisition, and brand authority through data-backed strategies. His work in scaling traffic, optimizing content, and leveraging AI insights positions Paytm at the forefront of India’s evolving digital search landscape.
Sajid Bhaldar | Lead – Digital and Social, Capgemini: Sajid Bhaldar is a veteran digital marketing and SEO leader with 15+ years of experience driving multi-channel growth and social engagement for leading brands. At Capgemini, he leads digital and social strategies, blending data-driven insights with creative campaigns to enhance visibility and ROI. His expertise spans SEO, SEM, content marketing, analytics, and strategic leadership, making him a key driver behind impactful digital initiatives.
Pranshu Kaushiik | Senior Manager – SEO & GSO Content, MamaEarth: Pranshu Kaushiik is a veteran SEO and content leader with 16+ years shaping high-impact search strategies and AI-powered content ecosystems. At Mamaearth, he has delivered exponential organic growth—boosting top-ranking keywords, scaling blog traffic 15x, and strengthening SERP dominance across images, FAQs, and knowledge graphs. Known for merging old-school content fundamentals with advanced LLM-driven workflows, Pranshu continues to redefine how digital-first brands win visibility, authority, and search leadership.
Sanket Gupta | VP – SEO, Policybazaar: With 15+ years of experience, Sanket Gupta is a veteran search leader shaping the organic P&L for Policybazaar. His expertise spans SEO, ASO, video optimization, and brand reputation management across some of India’s largest digital platforms. Known for combining analytical depth with creative strategy, he has built high-performing search ecosystems that consistently drive large-scale organic acquisition and business impact.
Powered by SEORCE: Built for a world where AI shapes every discovery journey, SEORCE helps brands stay visible, relevant, and competitive. It combines AI-powered SEO, real-time visibility tracking, and automation so teams can understand search performance faster and improve outcomes with precision.
What sets SEORCE apart is its ability to simplify complexity—turning messy data into clear insights marketers can act on instantly. Founder Sudhir Vashist drives this vision with a commitment to transparency, measurable growth, and empowering brands to thrive in the AI-driven search era.
Nousheer Ali Khan | Senior Director SEO, Acko: Nousheer Ali Khan is a digital marketing and SEO veteran, leading Acko’s organic search strategy with a focus on technical SEO, content optimization, and market research. With extensive experience across top Indian brands like Meesho, Hotstar, and Tata CLiQ, he excels at driving traffic, improving rankings, and enhancing online visibility. Known for his expertise in SEO audits, strategy execution, and team leadership, Nousheer has consistently delivered measurable growth in India’s competitive digital landscape.
Hitendra Bari | Senior Marketing Manager – SEO, Justdial: Hitendra Bari is a seasoned SEO and digital marketing leader driving large-scale search visibility for Justdial across India and global markets. With over a decade of experience spanning SEO, SEM, SMO, analytics, and performance marketing, he has played a key role in strengthening Justdial’s organic footprint and user acquisition. His deep technical expertise and hands-on execution across enterprise-level platforms make him a standout search specialist powering one of India’s most recognized digital brands.
Rabin Das | SEO Manager, Kiro Beauty: Rabin Das is an experienced SEO leader with over a decade of hands-on expertise driving search visibility for brands across beauty, fintech, and digital-first enterprises. At Kiro Beauty, he leads end-to-end SEO strategy, strengthening organic reach and building scalable search frameworks for the Patni Group’s digital portfolio. With a career spanning multiple SEO leadership roles in top Mumbai-based agencies and brands, Rabin brings deep technical insight and consistent results—making him a standout name among India’s rising search stars.
Gaurav M. | Head of SEO, Traya: Gaurav M. is a seasoned growth and SEO leader with a diverse background across consulting, edtech, fintech, and Southeast Asian markets. From leading SEO at Traya to driving marketing at PhysicsWallah and managing global search at Prodigy Finance, his expertise spans inbound marketing, content, automation, and performance-led search strategy. With a foundation built at EY, KPMG, and his own startup, he continues to shape scalable SEO systems for high-growth brands.
Sathish Loganathan | SEO Head, ClickPost: Sathish Loganathan is a data-driven SEO specialist with a decade of experience scaling organic growth across B2B and B2C brands. Known as the “SEO Boy,” he blends scientific experimentation with automation-led strategies to run high-impact campaigns. With roles at Yellow.ai, HealthifyMe, and Sobha, he continues to drive measurable search performance through deep technical SEO, multi-channel marketing, and an innovation-first mindset.
Nikhil Raj | Senior Marketing Manager – SEO & Performance, bigbasket: With 13+ years in SEO and digital marketing, Nikhil Raj drives organic and performance growth at bigbasket, India’s largest online grocery platform. His expertise spans technical SEO, log analysis, crawl optimisation, A/B testing, and building internal SEO tools for large-scale ecosystems. From Alamy to bigbasket, he has consistently delivered structured, experiment-driven search strategies that enhance visibility, efficiency, and revenue impact.
Saurabh Dixit | Lead – Organic Search Growth & SEO, zingbus: Saurabh Dixit is a growth-focused SEO leader driving organic search success at Zingbus, backed by a solid track record across Mensa Brands, Times Internet, 1mg, and Elixir. With deep expertise in AI-driven SEO, e-commerce optimization, and data-led growth strategies, he blends technical precision with strategic insight. Known for his mastery of tools, analytics, and product-led SEO, Saurabh continues to push boundaries in India’s competitive digital ecosystem.
Gaurav Kumar Srivastava | SEO Lead, Magicbricks: With 15+ years of enterprise SEO expertise, Gaurav Kumar Srivastava leads organic growth for Magicbricks, a high-traffic real estate platform serving over 15M+ monthly users. He drives product-led and content-led SEO strategies that blend technical excellence, UX optimization, and AI-powered scaling for the SGE era. Known for delivering 50% core and 100% passive traffic growth YoY, Gaurav ensures seamless performance across 10M+ indexed pages—solidifying Magicbricks’ dominance on competitive real estate queries.
Nishit Kumar | Director of SEO, Hero Vired: Nishit Kumar is a seasoned SEO leader driving growth and innovation at Hero Vired. With a decade-long track record in product-led SEO, programmatic content scaling, and data-driven growth strategies across platforms like Magicbricks, CollegeDekho, and Collegedunia, he excels at boosting traffic, engagement, and conversions. His expertise bridges SEO, product, and analytics, making him a key driver of digital performance in India’s edtech and real estate sectors.
Adhiraj Singh | Senior Manager – Digital Marketing, Apollo 24 l 7: Adhiraj Singh is a performance-driven search and growth leader scaling SEO, SEM, and app discovery across Apollo247’s key healthcare verticals. With a track record of delivering triple-digit organic growth, improving ROAS, and building technical + content SEO frameworks, he brings rare full-funnel expertise. His experience across Spinny, HealthKart, and luxury e-commerce further strengthens his ability to blend data, product thinking, and user insight, making him one of India’s rising search innovators shaping healthcare’s digital future.
Satish Kumar | Head SEO Growth Marketing Strategist, Oneindia Dailyhunt Group: Satish Kumar is a growth-focused search strategist leading SEO and user expansion for Oneindia Dailyhunt’s massive 150 million monthly user base. With 15 years of experience across news media, e-commerce, B2B, edtech, and more, he blends AI-driven SEO, technical expertise, and data-led growth frameworks to elevate brand visibility and performance. His mastery across SEO, paid marketing, CRO, and AI-overview optimization positions him as one of India’s most versatile and impactful search leaders in the digital landscape.
Reggie Fernandez | SEO Head, RedBus: A global SEO leader with 14+ years of experience, Reggie Fernandez drives end-to-end organic growth across RedBus markets in India and Southeast Asia. Known for blending SEO with product, UX, and growth strategy, he specializes in AI-era search readiness, international SEO, and scalable frameworks. His impact-driven approach consistently moves business metrics—not just rankings—making him a standout strategist in modern search.
Kundan Chaudhary | General Manager (Head of SEO Product), Spinny: Kundan Chaudhary is a technical SEO and product specialist with 13+ years of experience driving 10X traffic growth and building end-to-end SEO products for large-scale platforms. Known for his expertise in automation, complex site SEO, and data-led strategy, he has shaped organic performance at Spinny, Info Edge, Paytm, Yatra, Asianet News, and more. His big-data mindset and product-first approach position him as one of India’s strongest enterprise-level SEO innovators.
Vinayak Purshan | Associate Marketing Director – Digital Marketing, Cashfree Payments: Vinayak Purshan is a digitally driven SEO and growth leader with over a decade of experience boosting organic visibility and building high-impact search frameworks. At Cashfree Payments, he spearheads advanced SEO, content strategy, and data-led marketing initiatives while driving strong ranking and revenue outcomes. With expertise across fintech, edtech, and ecommerce, he brings a holistic marketing approach that blends SEO, product thinking, and multi-channel execution.
Abhishek K. | AGM – SEO, SquareYards: Abhishek K. is a data-driven SEO leader with 11+ years of experience scaling organic growth for enterprises across real estate, banking, travel, SaaS, and e-commerce. Known for his deep expertise in technical SEO, large-site architecture, and UX-led optimization, he has managed million-page ecosystems and built search frameworks that deliver sustainable traffic and conversion impact. His cross-industry background—from IBM and Yamaha to Expedia and SquareYards—positions him as a versatile strategist shaping search performance at scale.
Rahul Joon | AVP SEO, EaseMyTrip: Rahul Joon is a high-impact SEO and digital growth specialist known for transforming search performance across enterprises like BT Group, Paytm, and Careers360. He has scaled user bases by millions, led successful large-scale migrations, and delivered conversion growth of 200–300% through rigorous technical optimisation. With expertise across content architecture, analytics, and full-funnel SEO, he continues to shape organic strategy at EaseMyTrip.
Akshay Agarwal | SEO Head, Treebo Hotels: Akshay Agarwal is a seasoned SEO leader with over 14 years of experience driving organic growth and digital visibility for top Indian brands. Currently heading SEO at Treebo Hotels, he has previously led multi-portal SEO strategies at CarDekho Group and Naukri.com. Known for his expertise in scaling traffic, improving rankings, and enhancing online presence, Akshay combines strategic insight with hands-on execution to deliver measurable business impact.
T.S. Sudhakar | Digital Marketing Manager, Netmeds.com: With over nine years at Netmeds.com, T.S. Sudhakar has been instrumental in driving the brand’s digital growth through strategic performance marketing and full-funnel digital campaigns. From SEO and SEM to paid and earned media, his expertise spans the entire search ecosystem. His strong foundation in search optimization, combined with hands-on experience across leading software and marketing firms, positions him among India’s rising search stars shaping digital brand visibility today.
Deepak Yadav | Senior SEO Manager, Careers360: Deepak Yadav is a data-driven SEO strategist spearheading organic growth and search performance for Careers360 with precision and innovation. With a strong foundation in computer science and over a decade of experience across e-commerce, insurance, and digital platforms, he excels in keyword strategy, landing page optimization, and competitive analysis. His analytical mindset and growth-focused approach continue to enhance visibility, lead generation, and search dominance in India’s competitive digital education landscape.
Sultan Saleh | Assistant Manager – SEO, Pepperfry: Sultan Saleh is a versatile SEO professional driving organic growth and visibility for Pepperfry through data-driven strategies, technical SEO, and App Store Optimization. With extensive experience across e-commerce, real estate, and digital agencies, he has consistently delivered measurable results in traffic, rankings, and engagement. His expertise in technical audits, keyword research, and cross-functional collaboration positions him as one of India’s rising search stars, shaping digital brand success.
Powered by SEORCE: Built for a world where AI shapes every discovery journey, SEORCE helps brands stay visible, relevant, and competitive. It combines AI-powered SEO, real-time visibility tracking, and automation so teams can understand search performance faster and improve outcomes with precision.
What sets SEORCE apart is its ability to simplify complexity—turning messy data into clear insights marketers can act on instantly. Founder Sudhir Vashist drives this vision with a commitment to transparency, measurable growth, and empowering brands to thrive in the AI-driven search era.
Pankaj Kumar | SEO Manager, Busy Infotech Pvt. Ltd.: Pankaj Kumar is a results-driven SEO strategist with 9+ years of experience delivering measurable organic growth across news, gaming, and enterprise platforms. With deep expertise in technical SEO, keyword architecture, ASO, and data-led optimization, he has strengthened visibility for brands like Republic World, Baazi Games, and Busy Infotech. Known for his analytical precision and cross-functional collaboration, Pankaj consistently turns complex search challenges into scalable growth frameworks.
Vidya Kavitkar | Assistant Manager – SEO, Wipro: With 8 years of hands-on experience across technical, on-page, and off-page SEO, Vidya Kavitkar excels at optimizing large digital ecosystems using advanced tools and data-led strategies. At Wipro, she drives search visibility through meticulous audits, content refinement, and performance tracking. Her strong technical foundation and multi-platform expertise make her a rising force in enterprise SEO.
Thaslim Vaheed | SEO Manager, Zoho Corporation: With 12+ years of SEO expertise, Thaslim Vaheed is known for architecting advanced search strategies across global B2B SaaS products at Zoho and ManageEngine. His strength lies in deep technical audits, data analytics, and crafting SEO roadmaps that drive signups, demos, and product adoption. From international SEO to AI-driven optimization, Thaslim blends innovation with precision, consistently elevating organic performance and brand authority.
Shradha Shrivastava | SEO Technical Lead, LTIMindtree: With 6+ years of experience across leading digital agencies and enterprise brands, Shradha Shrivastava brings strong technical, analytical, and strategic SEO expertise. At LTIMindtree, she leads search strategy with a data-driven, self-taught mindset that reflects her passion for continuous learning. Her strengths span technical audits, analytics, algorithm monitoring, and designing scalable SEO frameworks that drive measurable organic growth.
Pawan Gupta | Vice President – SEO/ASO, Bajaj Broking: Pawan Gupta is a seasoned SEO and ASO leader with 13+ years of experience shaping search strategies for major brands like HT Media, Cars24, POPxo, Dhani, and CoinDCX. Renowned for managing large-scale global SEO across India, the US, UK, the Middle East, and Australia, he excels in technical SEO, product-led growth, and multi-vertical optimisation. His deep command of enterprise tools and ability to build high-impact search frameworks make him one of the most influential voices in India’s evolving search landscape.
Manoj Pandey | Senior Manager – SEO & ASO, ixigo: Manoj Pandey is a seasoned SEO leader driving ixigo’s organic growth through data-led strategies, technical excellence, and high-impact content optimization. With a decade-long journey across TO THE NEW, AdGlobal360, Techmagnate, and IndiaMART, he has built expertise in technical SEO, app optimization, team leadership, and multi-channel growth. Known for delivering scalable search frameworks and consistent ranking performance, Manoj stands out as one of India’s most reliable growth-focused search professionals.
Venkat Challa | Associate Director – Performance Marketing, SEO & Analytics, LeadSquared: Venkat Challa is a Martech and AdTech-driven digital growth leader with 13+ years of expertise across SEO, performance marketing, analytics, ASO, and full-funnel digital strategy. Known for transforming brands through scalable frameworks, he has delivered landmark results—including BankBazaar’s traffic surge from 100K to 10M and Lendingkart’s growth across SEO, ASO, and ROAS-led acquisition. Venkat blends deep technical mastery with strategic leadership, making him one of India’s strongest performance and search marketing specialists.
Atinder Singh | Senior SEO Manager, REA India: Atinder Singh is a seasoned SEO strategist with 12+ years of experience driving organic growth through technical excellence and data-led decision-making. Known for his strong foundation in technical SEO, content optimization, and performance analytics, he has led high-impact search initiatives across global and Indian brands. At REA India, he continues to elevate search visibility with scalable frameworks and a growth-focused mindset. Atinder stands out for blending strategic thinking with hands-on execution to strengthen digital brand performance.
Chandan Singh | Director – SEO, TATA 1mg: Chandan Singh is an AI-led search strategist redefining how digital brands grow through next-gen SEO, GEO, CEO, and LMO frameworks. With 12+ years of experience, he has driven first-page rankings, high-authority link acquisition, and scalable organic growth across competitive e-commerce categories. His expertise blends technical SEO, AI-powered content models, and data-driven performance tracking to elevate brand visibility and revenue. A pioneer in AI-driven search optimization, he stands out as one of India’s most forward-thinking search leaders.
Praphul S. | Head of SEO and Content, PhysicsWallah (PW): Praphul S. is a digital marketing strategist with 13+ years of experience at the intersection of SEO, content systems, and large-scale automation. At PhysicsWallah, he leads SEO and content to build scalable discovery engines across search and AI platforms. With a strong background in newsroom-led digital roles and global digital marketing at EbizON, he specializes in blending analytical depth with narrative-driven content strategies to accelerate brand visibility.
Ramya Gunasundari K | Senior Manager – SEO & ASO, Reliance AJIO: Ramya Gunasundari is a seasoned search leader driving large-scale SEO success for India’s biggest e-commerce brands. With a decade at Flipkart and now leading SEO and ASO at AJIO, she blends deep technical audits, trend forecasting, and data-led strategy to boost organic traffic and revenue. Her expertise in category-specific SEO, competitor analysis, and cross-team collaboration makes her one of India’s most impactful rising stars in search.
Abhinav Sharma | Senior Digital Marketing Manager, Wonderchef Home Appliances Pvt. Ltd.: Abhinav Sharma is a performance-driven digital marketing leader known for scaling search, marketplace growth, and multi-channel campaigns for leading consumer brands. With deep expertise across SEO, paid media, automation, and e-commerce optimisation, he has consistently delivered high-ROI outcomes for Wonderchef, WayCool, and major financial brands. His strategic command of data-driven search, marketplace visibility, and integrated digital communication positions him among India’s most versatile and rising search innovators.
Aswathi Anil | SEO Lead, The Sleep Company: With a decade of hands-on SEO experience, Aswathi Anil has driven powerful organic growth for leading consumer brands. At The Sleep Company, she leads an end-to-end SEO strategy, combining content, technical expertise, and affiliate insights to strengthen digital visibility. Her prior work across Wonderchef and Futuready Media adds depth to her multi-industry SEO impact, making her a standout search leader.
Dhananjay Jha | SEO Manager, Adidas: Dhananjay Jha leads SEO at adidas India, steering data-backed strategies that elevate the brand’s digital performance. With 7+ years across top organisations, including ZS and Classteacher, he blends analytics, content optimisation, and technical SEO to enhance global brand visibility. His ability to align search strategy with business goals positions him as a key growth driver in the sportswear giant’s digital journey.
Preeti Kumari | Senior SEO Manager, PUMA India: A seasoned search specialist with more than a decade of experience, Preeti Kumari leads SEO at PUMA India, driving strong organic growth through advanced technical optimisation and data-led strategy. Her expertise spans site architecture, schema, E-E-A-T-driven content planning, and high-impact seasonal campaigns. With prior long-term experience at Flipkart, she brings deep e-commerce SEO insight, making her one of the most influential search leaders behind major digital brands today.
Rajender Nune | SEO Manager, TCS: Rajender Nune is a results-focused SEO and digital marketing leader helping FMCG, B2B and D2C brands accelerate organic growth and strengthen market positioning. At TCS, he drives end-to-end SEO strategy, from brand visibility to SERP dominance, powered by data-backed content and technical frameworks. With experience spanning SEO, social media, and paid campaigns, he brings a holistic approach to building an impactful digital presence.
Adhish Singh | Senior Manager – Digital Marketing, CleverTap: Adhish Singh brings 11 years of global SEO leadership, driving revenue-focused search strategies across markets in India, EMEA, SE Asia, and the US. Known for transforming SEO into a revenue engine, he has scaled brands like Creative Fabrica, Good Glamm Group, and Performics with exceptional traffic and conversion growth. With deep experience in team building, enterprise SEO, product-led search strategy, and marketplace optimization, he continues to elevate search performance at CleverTap.
Mohammad Farooq | Director, SEO Content, G2: Mohammad Farooq is a seasoned SEO and content marketing leader with 10+ years of experience driving organic growth and content strategy for top digital brands. At G2, he leads SEO content initiatives, blending data-driven insights with creative storytelling to enhance visibility and engagement. His expertise spans digital marketing, content optimization, and cross-functional leadership, helping brands scale effectively in competitive markets.
Vishal Mistry | Senior Associate Manager – SEO, Fibre2Fashion: Vishal Mistry is a data-driven SEO strategist with nearly a decade of experience boosting digital visibility across e-commerce and tech brands. At Fibre2Fashion, he leads high-impact search initiatives that strengthen the brand’s dominance in the textile and apparel space. His expertise spans SEO, inbound marketing, CRO, and multi-channel digital strategy, making him a versatile force behind sustained organic growth. Known for his analytical depth and adaptive approach, Vishal continues to drive measurable gains in India’s competitive search ecosystem.
Akash Agrawal | General Manager – Digital Marketing & Growth, Tata CLiQ: A growth-focused digital marketing leader, Akash Agrawal has over 11 years of experience scaling performance marketing, app growth, and full-funnel digital strategies. At Tata CLiQ, he drives transformational ROAS improvements, revenue turnarounds, and multi-channel user acquisition. Known for P&L ownership and deep expertise across e-commerce, luxury, and fashion, Akash consistently builds high-impact marketing systems that fuel business expansion.
Powered by SEORCE: Built for a world where AI shapes every discovery journey, SEORCE helps brands stay visible, relevant, and competitive. It combines AI-powered SEO, real-time visibility tracking, and automation so teams can understand search performance faster and improve outcomes with precision.
What sets SEORCE apart is its ability to simplify complexity—turning messy data into clear insights marketers can act on instantly. Founder Sudhir Vashist drives this vision with a commitment to transparency, measurable growth, and empowering brands to thrive in the AI-driven search era.
Aditya Dixit | SEO Lead, Shine.com (HT Media): Aditya Dixit is a seasoned SEO strategist driving organic growth for Shine.com through deep technical optimisation, product enhancement, and automation-led workflows. With a decade of experience across Naukri.com, ixigo, Moglix, Housing.com, and Domino’s, he specialises in large-scale audits, dynamic content optimisation, and revenue-focused SEO. His data-led experimentation and cross-functional product collaboration make him one of the sharpest problem-solvers shaping India’s search ecosystem.
Tarun Rao | Senior Manager – SEO, Internshala: Tarun Rao is a seasoned digital marketing and SEO leader driving search visibility and growth at Internshala. With a decade of experience across product growth, content strategy, and technical SEO, he has scaled multiple brands through data-driven optimisation and consumer-centric strategies. His journey from SEO consultant to growth strategist highlights his ability to blend analytics, content, and user behaviour, making him one of India’s standout search professionals.
Dhairya Bagga | Group Head – SEO, HT Digital Streams: Dhairya Bagga is a decade-strong SEO leader driving large-scale organic growth for The Hindustan Times, LiveMint, Live Hindustan, and multiple digital brands under HT Digital Streams. With extensive experience across Times Internet and Paytm, he blends technical SEO, product strategy, and automation-led solutions to elevate search performance at enterprise scale. A Google Webmasters Conference speaker and product-growth enthusiast, he is known for building search frameworks that enhance visibility, conversions, and long-term digital impact.
Nihit A. | SEO Marketing Lead, TMRW House of Brands: Nihit A. drives organic growth for a portfolio of fashion brands at TMRW, leading SEO, content strategy, and performance initiatives with a data-first approach. Known for architecting impactful search frameworks, he has delivered consistent traffic and revenue growth across high-scale ecommerce brands. With prior success at SUGAR Cosmetics and Performics, he blends technical expertise with cross-functional collaboration to unlock long-term organic growth.
Praveenkumar Malik | SEO & ASO Lead, Practo: Praveenkumar Malik is a new-age search leader shaping organic, app, and AI-driven discoverability for some of India’s biggest digital brands. With experience scaling SEO, ASO, and performance marketing across Disney+ Hotstar’s 18-country expansion and Shaadi.com’s high-volume ecosystem, he brings rare full-funnel expertise. At Practo, he now leads search, ASO, and generative AI optimization to keep the brand at the forefront of healthcare discovery. A creator at heart, he also uses his search skills to spotlight Goa’s hidden gems through digital storytelling.
Akarsh Kavuttan | Head of SEO, Botpresso: Akarsh Kavuttan is an award-winning SEO leader, driving seven-figure organic growth for brands across BFSI, Education, Travel, SaaS, and E-commerce. With 7+ years of experience, he excels in strategic SEO, technical optimization, and team leadership, mentoring top SEO talent while delivering measurable results. Recognized by the European Search Awards and Economic Times Brand Equity, Akarsh blends creativity with data-driven precision to scale digital brands efficiently.
Mahesh Kumar | Assistant Manager- SEO & Customer Retention, Libas: Mahesh Kumar is a high-impact SEO strategist known for transforming search performance through technical excellence and data-driven execution. At Libas, he has delivered exceptional growth—boosting non-brand clicks by 153%, organic sessions by 155%, and transactions by 233% within a year. With deep expertise across technical SEO, CRO, link-building, and e-commerce optimization, Mahesh continues to set new benchmarks in scaling digital brands through search.
Shalu Sharma | SEO & Content Strategy Expert | SuperBottoms: A dynamic SEO and content strategist, Shalu Sharma drives organic growth at SuperBottoms through high-performing content, SEO optimisation, and community-building initiatives. With experience at Mamaearth and Super Smelly, she excels at creating impactful, search-friendly content ecosystems. Her unique blend of SEO expertise and DEI advocacy makes her a powerful voice shaping inclusive, high-reach digital narratives.
Ashish Kumbhar | Senior Lead SEO, Infosys: Ashish Kumbhar is a versatile SEO and digital strategy specialist with deep experience across enterprise, retail, telecom, lifestyle, and global beauty brands. At Infosys, he leads SEO operations for 20+ clients, driving measurable growth through technical audits, content optimization, and data-backed search insights. Known for delivering high-impact results—from traffic surges to large-scale keyword gains—Ashish brings a rare blend of analytical thinking and full-funnel SEO expertise.
Supriya Rai | Senior Growth Marketing Manager, Razorpay: Supriya Rai is a data-driven growth leader shaping Razorpay’s business performance through strategic SEO and high-impact marketing initiatives. With a strong technical foundation in computer engineering, she has scaled organic visibility across multiple roles, from SEO Manager to Senior SEO Manager. Her expertise lies in building sustainable growth systems, optimizing search performance, and driving measurable business outcomes for one of India’s leading fintech companies.
Ishita Agarwal | Digital Marketing Strategist, Campus Activewear: Ishita Agarwal is a multi-disciplinary digital strategist driving integrated growth across SEO, performance marketing, social media, and influencer collaborations. At Campus Activewear, she builds multi-channel systems that align brand storytelling with measurable acquisition goals. With experience across D2C, marketplaces, and agency ecosystems, she blends data-backed insights with creative strategy to elevate brand visibility in competitive digital markets.
Santosh Kumar | Digital Marketing Manager, Oliva Skin and Hair Clinic: Santosh Kumar is a performance-focused digital marketing leader known for scaling organic growth, conversion funnels, and brand visibility for Oliva Clinic. With expertise across SEO, ORM, PPC support, and UX-driven optimization, he bridges analytical strategy with execution across teams. His decade-long journey at Oliva reflects a strong commitment to data-driven experimentation, continuous improvement, and high-impact digital outcomes.
Sneha Sri K | SEO Manager, HighRadius: Sneha Sri K is a seasoned SEO leader specializing in AEO, GEO, and AI-driven optimization, driving qualified traffic and MQL growth for global brands. With 7+ years of experience across iQuanti, Neil Patel Digital, and enterprise tech, she brings deep expertise in technical SEO, analytics, and content strategy. Her approach combines data intelligence with forward-looking search innovation to elevate digital visibility across industries.
Aashik Murali | Lead – SEO, Kissflow: Aashik Murali is an organic growth strategist driving global search visibility for Kissflow’s no-code and workflow automation products. With expertise across enterprise SaaS SEO, product-led content, and technical optimisation, he has played a pivotal role in scaling Kissflow’s search footprint over five years. His blend of SEO, product marketing, and channel experimentation enables him to craft impactful strategies that boost discoverability, engagement, and long-term brand authority.
Aditya Mishra | Associate Director SEO, NoBroker: Aditya Mishra is a skilled SEO leader with 5+ years of experience driving organic growth for startups and high-growth companies. At NoBroker, he leads SEO for Buyers and New Projects, leveraging technical SEO, link building, and content optimization to boost visibility and traffic. He has successfully scaled organic channels for brands like Pocket FM, MPL, and Cumulations Technologies, demonstrating expertise in programmatic SEO, site migrations, and performance analytics to deliver measurable business impact.
Prerna Tak | Head of Search Engine Optimization, Wooden Street: Prerna Tak is a results-driven SEO leader known for building data-backed search strategies that elevate brand visibility and organic performance. With deep expertise in technical SEO, content optimization, and team leadership, she has played a key role in strengthening Wooden Street’s search footprint. Her strong command of analytics, audit frameworks, and competitive insights enables her to drive consistent growth in dynamic digital environments. Prerna stands out as a new-age SEO professional blending precision, strategy, and continuous learning.
Agilandeswari A | Senior SEO Analyst, KPMG India: Agilandeswari A is an accomplished SEO analyst specializing in technical, on-page, and off-page optimization to drive measurable organic growth. With proven success across travel, wellness, skincare, and tech brands, she has delivered standout results, including a 600% increase in clicks and major visibility boosts for multiple businesses. Her expertise in audits, link-building, and data-led execution positions her as a rising search leader within the Big 4 ecosystem at KPMG India.
Ankit Narang | SEO Manager, HONO: Ankit Narang is an impact-focused SEO strategist with expertise across product-led growth, technical SEO, and performance marketing. With experience optimizing digital presence for sectors like real estate, D2C, ecommerce, and SaaS, he has consistently delivered measurable organic wins. His data-driven, white-hat SEO approach strengthens visibility, improves crawl efficiency, and drives sustainable long-term growth for digital-first brands.
Ritadeep Roy | Head of SEO, Strike: Ritadeep Roy is a topical map, semantic SEO, and technical SEO specialist driving explosive organic growth for high-intent content ecosystems. At Strike, he has grown traffic from zero to 130,000+ monthly visits through structured topic clusters, refined site architecture, and CRO-focused optimisation. With a strong foundation in banking, fintech, and SaaS-led SEO, he blends analytical precision with content intelligence to build search engines’ favorite authority hubs.
Ranjan Acharya | Manager – SEO & Digital Growth, apna: Ranjan Acharya is a data-driven SEO and digital growth leader known for scaling brand visibility through AI-led insights and performance-focused strategies. With 8+ years across top digital agencies and product companies, he has led enterprise-level search initiatives and omnichannel growth programs. His expertise in automation, analytics, and holistic digital optimisation positions him among India’s rising search innovators, transforming how brands grow online.
Prateek Sathe | Assistant SEO Manager, Bewakoof: Prateek Sathe is a results-driven SEO specialist known for ranking hundreds of competitive keywords and driving massive impression growth across e-commerce and D2C brands. With a strong command of long-tail strategies, buyer-intent content, and AI-assisted optimization, he consistently turns low-visibility pages into top-ranking assets. His work at Bewakoof, BlissClub, and Sampark Infoways showcases his ability to scale organic traffic rapidly and mentor teams with modern SEO best practices—making him one of India’s standout emerging search leaders.
Shagun Dayal | SEO Manager, Biotique: Shagun Dayal is a fast-rising SEO professional shaping organic growth for leading D2C and e-commerce brands. With experience across Honasa (Mamaearth), Tech2Globe, and Autus Digital, she brings a strong blend of technical SEO, analytics, and performance-driven strategy. Now leading search at Biotique, Shagun is driving scalable revenue-focused SEO initiatives—cementing her position among India’s emerging search stars.
Ravi Jha | SEO Head, LegalKart: Ravi Jha is a results-driven SEO leader shaping organic visibility for LegalKart with a strong foundation built across Pristyn Care, Cybez, and multiple D2C brands. With 5+ years of experience, he specializes in full-funnel SEO—content optimisation, ASO, analytics, and e-commerce search performance. Known for scalable strategies that boost traffic and conversions, he brings a data-focused and experiment-led approach to organic growth.
Siddhesh Assawa | Head of SEO, Headout: Siddhesh Assawa leads global SEO at Headout, operating one of the most sophisticated organic growth systems across 250+ domains. A rare hybrid of strategist, builder, and technologist, he codes, architects systems, automates QA, and drives infra-level SEO decisions to make organic growth scalable and defensible. His cross-functional leadership and product-first mindset position him among the most innovative SEO operators in India today.
Aarush Joshi | SEO Head, Scaler: Aarush Joshi is a high-impact SEO leader driving Scaler’s organic acquisition through data-led strategies, technical excellence, and sustainable growth models. With a proven track record of scaling traffic from 0 to 1M sessions in under a year and delivering 5x ROI, he has built SEO into a powerhouse channel across EdTech, D2C, SaaS, and global markets. His expertise in growth marketing, content strategy, and product-led SEO makes him one of India’s standout search innovators, shaping the next era of digital brand visibility.
Soumyadip Banerjee | Head of SEO & CRO, Murf AI: Soumyadip Banerjee is a growth-focused SEO and CRO leader, driving scalable traffic and conversions for high-visibility digital platforms. At Murf AI, he leads SEO and CRO strategies, leveraging his expertise in content, technical SEO, and product-driven optimization. Known for transforming web experiences and boosting conversion metrics, he has previously scaled traffic to millions of monthly users across companies like Quizizz, MPL, and Vedantu.
Priya Singh | SEO Manager, Simple Energy: Priya Singh is a dynamic SEO strategist with 6 years of experience driving organic growth for brands like Simple Energy, GIVA, WOW Skin Science, and GMR. With expertise across technical SEO, content optimization, and competitor intelligence, she has consistently elevated search visibility and performance. Known for staying ahead of algorithm shifts and mastering top SEO tools, Priya blends analytical precision with adaptive strategy—making her one of India’s rising search leaders, shaping digital brand success.
Mitika K. | Senior Lead – SEO, Shadowfax: Mitika K. is a results-driven SEO manager with 6 years of experience improving rankings, scaling organic traffic, and strengthening brand visibility across tech, logistics, and global markets. She has led 15+ SEO projects, delivered 40% organic growth within months, and built high-performing teams across India and Australia. Skilled in content strategy, technical SEO, and analytics, she drives full-funnel search growth while elevating digital performance for Shadowfax.
Yogesh Khute | Assistant Manager – SEO, Deconstruct: Yogesh Khute is an ecommerce-focused SEO specialist delivering rapid growth through technical optimization, keyword strategy, and CRO-led execution. At Deconstruct, he has significantly boosted clicks, impressions, and top-ranking keywords through targeted, data-driven SEO frameworks. With experience managing SEO for leading brands at ANS Commerce, he excels in scaling category and product visibility while driving measurable conversion impact.
Vijay Chauhan | SEO Manager, AllEvents.in: Vijay Chauhan is a large-scale SEO specialist leading the optimization of 250 million+ URLs across 40,000 global cities, driving AllEvents.in’s international visibility in eight languages. With a proven record of 1200%+ organic growth since 2019, he excels in marketplace SEO, category page transformations, and multilingual search strategy. His expertise spans technical SEO, site architecture, massive domain migrations, and advanced backlink profiling—making him a key force behind one of India’s most successful global search-driven platforms.
Deepanshu Sajwan | SEO Manager, Extramarks: Deepanshu Sajwan is an AI-driven SEO innovator transforming organic growth at Extramarks through automation, intelligent workflows, and advanced LLM-powered strategies. With expertise across technical SEO, ASO, and large-scale content optimization, he has delivered standout wins, from ranking top TOFU keywords to improving Core Web Vitals by 75x. His ability to blend AI, analytics, and automation positions him as a next-gen search leader shaping the future of performance-first SEO in India.
Sanjay Kulkarni | SEO Manager, Niyo Solutions: Sanjay Kulkarni is a performance-driven SEO manager with expertise across on-page, off-page, and technical SEO for high-traffic digital brands. At Niyo and The Media Ant, he has built full-funnel search strategies—from keyword architecture to A/B testing and CMS management—driving targeted organic acquisition. His hands-on experience with GA, GSC, CRM systems, SEM, and content optimisation positions him as a versatile growth enabler in India’s competitive fintech and digital advertising landscape.
Conclusion
As search continues to influence nearly every digital touchpoint, the professionals featured in The Search 100 stand at the center of this transformation. Their work fuels brand discovery, drives customer journeys, and builds sustainable, long-term growth for companies across India. By championing innovation, adapting to algorithm shifts, and mastering ever-evolving tools and techniques, these rising stars represent the future of search itself. Their journeys remind us that behind every fast-growing digital brand is a strategist pushing boundaries—and shaping the way India searches, learns, and engages online.
– Research & Edited By: Shivani Solanki
Disclaimer
The selection process involves rigorous evaluation but is based on subjective criteria, which may lead to variations. Parameters include industry influence, reputation, experience, contributions, education, accolades, and followership. While comprehensive assessments may not capture every aspect of a candidate’s profile. Selection does not imply endorsement or guaranteeing future performance. Feedback is welcome for improvement.
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