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As generative AI gains popularity, vendors promise new tools that can draft blog posts and other marketing collaterals with minimal human interaction.
But with such frenzied marketing activity around this trend, organizations must exercise caution when piloting generative AI tools and ask hard questions about platform security and compliance. Explore the benefits and downsides of four AI writing tools for your organization: ChatGPT, Jasper, Rytr and Writer.
An AI writing tool is software that uses natural language processing and other AI techniques to assist users with writing tasks. These tools employ machine learning algorithms such as neural networks to analyze syntax, context and patterns in text. Thanks to their training on vast data sets of human-written content, they can use learned linguistic patterns and relationships to generate text that resembles human writing.
Common business use cases for AI writing tools include drafting corporate blog posts, creating product fact sheets and developing press releases. Organizations with formal content style guides and brand voice standards can also use AI tools to automate the process of ensuring content adheres to these guidelines.
Tools are listed in alphabetical order.
Launched in 2022, OpenAI’s ChatGPT is most likely where many organizations and individual employees started experimenting with generative AI. Initially, companies including Apple, JPMorgan Chase, Samsung and Verizon restricted employee use of ChatGPT to prevent accidental sharing of sensitive customer and corporate data.
But over time, ChatGPT has become more suitable for business use, with enhanced safety measures and better options for enterprise integration. For instance, JPMorgan Chase rolled out a GPT-powered generative AI tool in early 2024, and Apple integrated ChatGPT features into iOS 18.
ChatGPT includes the following key features:
ChatGPT offers five tiers: Free, Plus, Pro, Team and Enterprise. Each plan offers different model access options, usage limits, security controls and support options.
Jasper is an AI writing platform designed to help marketers produce original content and repurpose existing materials. Marketing teams can train the AI tool to reflect their corporate style guide and voice, making it well-suited for brand-centric marketing workflows.
Jasper offers models from OpenAI, Google, Anthropic and Cohere, as well as customized proprietary models. The platform offers a variety of applications, features, integrations, resources and documentation, including a browser extension, single sign-on support for business plans and API access.
Jasper includes the following key features:
Jasper offers three tiers: Creator, Pro and Business. Creator and Pro offer seven-day free trials. Each tier has different features and pricing.
Rytr is positioned as a generative AI writing assistant for business content and copywriting. The tool supports a variety of writing use cases, such as creating emails, blogs and video descriptions.
Rytr provides a Chrome browser extension and an API, and it integrates with SEO keyword research tool SEMrush.
Rytr includes the following key features:
Rytr provides Free, Unlimited and Premium tiers, each with specific features and usage limits. Both Unlimited and Premium options offer individual yearly and monthly prices.
The aptly named Writer is an AI writing tool that strikes a balance between a full-fledged generative AI development application and a content generation platform. Initially, Writer was primarily focused on writing use cases, but has since expanded to a full-stack platform, offering various AI application development capabilities for different industries and use cases.
Writer’s key features include the following:
Writer offers three plan options: Team, Enterprise and Developer. Each plan offers different pricing and features.
In addition to these four popular options, many AI tools are optimized for content writing and are gaining traction among businesses:
The AI writing tool market is constantly growing. To implement these tools effectively, organizations must first invest in defining their brand strategy, style guide and corporate voice. Establishing these foundations will make bringing AI writing tools into content workflows much easier.
Be pragmatic moving forward. Generative AI in the enterprise has limitations and requires human supervision. Set appropriate and realistic expectations with managers, especially those who might seek to replace human writers with AI without fully understanding content workflows or considering potential effects on customer perceptions. Lastly, any AI tool rollout should be part of a broader AI governance strategy that promotes ethical, secure and responsible use.
Editor’s note: Will Kelly originally wrote this article in August 2023. Olivia Wisbey revised and significantly expanded it in April 2025 to reflect product updates and include additional tools and tips.
Olivia Wisbey is the associate site editor for SearchEnterpriseAI. Wisbey graduated from Colgate University with Bachelor of Arts degrees in English literature and political science and has experience covering AI, machine learning and software quality topics.
Will Kelly is a freelance writer and content strategist who has written about cloud, DevOps, AI and enterprise mobility.
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AI writing tools target business use cases but aren’t sufficient to replace human writers. Explore four popular options for content creation: ChatGPT, Jasper, Rytr and Writer.
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