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New to SEO? And having a hard time choosing between Ubersuggest and Semrush? That’s a common dilemma when anyone is out in the market to search for an SEO tool and wants the best tool and features for the money.
Over the years, Semrush has launched many proprietary SEO tools that have been helping businesses grow, including the recent introduction of toolkits.
Ubersuggest started as basic keyword research and has grown into an intermediate SEO suite in the past few years. Its simple interface and affordable pricing make it the best choice for beginners.
The differences are more. And in this article, I will provide an in-depth comparison so you can pick the right one for your business.
There’s a world of difference between Ubersuggest and Semrush. Both offer distinct features, databases, and usage limits, not to mention the huge pricing difference. To give you a quick overview, here’s a comparison table.
The main difference between Ubersuggest and Semrush is pricing. On one side, Ubersuggest is one of the most affordable options out there in the market, while Semrush sits among expensive tools like Ahrefs, Moz Pro, and SerpStat.
Ubersuggest offers three pricing plans catering to small and medium-sized businesses. Monthly prices range between $12 to $40 per month, but surprisingly, they don’t offer any yearly plan.
Why?
Because out of all the competitors, they are the only ones with a lifetime pricing option. This makes it a feasible option for small businesses (with up to 15 projects) that want unlimited accessibility to keyword research and tracking tools.
Here is a complete overview of available plans:
Apart from that, Ubersuggest also offers a basic free plan with limited accessibility, which is great for common searches every day. But if you truly want to explore the plans without any financial risks, there’s a 7-day free trial available for new users. You can cancel the subscription and get a refund upon canceling within 7 days if you are not satisfied with the services.
Semrush also offers three plans, but all of them are industry-level high-tier plans. Its basic plan costs even more than UberSuggest’s entry-level lifetime plan. However, their advanced features and competitive tools explain their high pricing.
Here are all the details of Semrush pricing:
Monthly plans are definitely pricier, but if you switch to annual, you get a 17% discount and peace of mind from paying month-to-month.
Let’s start by introducing both Ubersuggest and Semrush.
Ubersuggest began as a free keyword research tool. Later, it was owned by digital marketing guru Neil Patel in 2017. Over time, Ubersuggest evolved into a robust, budget-friendly suite that offers keyword tracking, site audits, competitor analysis, and content ideas.
What I like the most about this platform is its user-friendly interface and no-nonsense approach catered to small businesses, solopreneurs, and entry-level digital marketers. Surely, it lacks the depth of enterprise-level features, but its affordability and ease of use make it a go-to for those who prioritize simplicity over complexity.
Semrush was established almost 10 years before Ubersuggest in 2008. With over 55+ SEO tools, including PPC, content marketing, and social media, it is the perfect option for agencies and enterprises.
Though its interface can overwhelm new users, Semrush’s precision, versatility, and accurate data justify its premium pricing. No matter if you’re auditing a website with 100K+ pages or setting up a global PPC campaign, Semrush delivers everything you need to edge out your competitors.
Semrush is crowned as the best SEO tool in the market, which is why we use it on a daily basis. That’s why we are aware of the core differences.
Here are some solid reasons for choosing Semrush over Ubersuggest:
After Google, Semrush has the biggest keyword database, with 26.4 billion keywords. It works in more than 142 geo-locations worldwide. If we talk about the United States only, you get a keyword database of 3.5 billion, which is more than the collective keyword database of many SEO tools.
The best part is that you get around 20 million keyword ideas with their search volume for a single seed keyword. When you get sorted keywords with their keyword difficulty, you know what keywords to incorporate within your content marketing strategies.
In contrast, Ubersuggest has a keyword database of 1 billion keywords only. Still, you can get 1 million keyword ideas from a seed keyword.
Keywords are the primary element of every SEO practice, so it is crucial for you to understand:
Guess what? Semrush offers all these keyword tools in one suite. That means you don’t have to look for different keyword tools for different types of keyword research.
The core keyword research tools are “Keyword Overview” & “Keyword Magic Tool.” Keyword Overview combines a list of different keywords to analyze their performance on the website. On the other hand, the Keyword Magic Tool gives you a huge list of relevant keywords based on a seed keyword, as I mentioned above.
The best part? These keywords are categorized properly in Informational, Commercial, & Navigational with their keyword difficulties. So you will know which keywords to use for your organic traffic and which ones to set up for PPC.
You can say Semrush’s site audit tool is a technical SEO powerhouse. It crawls up to 100K pages, whereas Ubersuggest’s top-tier plan only crawls up to 10K pages. After auditing, it identifies over 120+ issues, from broken links to duplicate content.
For example, it flags slow-loading pages with actionable tips like “compress images” or “eliminate render-blocking JavaScript.” Its crawlability visualization maps how search engines navigate your site, which spotlights orphaned pages or crawl budget waste.
This level of site auditing is not possible with Ubersuggest as it only highlights errors and warnings.
Semrush’s content marketing tools are something that sets them apart from Ubersuggest and any other SEO tools. The SEO Writing Assistant analyzes drafts in real-time while grading readability, SEO-friendliness, and tone simultaneously.
Its Topic Research Tool generates content clusters (e.g., “best CRM Software” could branch into “CRM for small businesses” or “free CRM tools”), complete with headlines and questions users ask.
Lastly, the Post Tracing feature monitors how published content ranks for target keywords over time. Ubersuggest’s content tools are helpful indeed, but lack this kind of depth. Still, you can get keyword suggestions and a readability score without strategic guidance.
With daily keyword ranking updates, Semrush ensures you are never blindsided by SERP fluctuations. Their backlink database is refreshed every 15 minutes, which alerts you to new or lost links.
For instance, if a high-authority site suddenly links to your competitor, Semrush flags it instantly. Ubersuggest, on the other hand, updates weekly, which can delay critical adjustments. For running agencies with time-sensitive campaigns, daily data is crucial. Even a 24-hour lag can impact their ROI.
Want to know how a keyword’s difficulty changed over the past year?
Semrush’s Historical Data tools track keyword trends, ranking history, and even competitors’ traffic shifts dating back to 2013. This is gold for spotting seasonal patterns and helping you evaluate long-term strategy effectiveness.
Ubersuggest’s historical data is limited to 12 months, so it can be difficult for you to understand trends changing over the years.
If you want to replicate competitors’ success, Semrush’s Backlink Analytics tool will play a pivotal role. Combined with the Link Building Tool, you can not only find your competitors’ link sources but also automate outreach by finding prospect websites and generating personalized emails.
Let’s say your competitor earned a backlink from a niche blog. Semrush will help you pitch a guest post for the same site. Unfortunately, Ubersuggest lacks dedicated backlink tools beyond basic competitor analysis.
Beyond SEO, Semrush’s Social Media Tracker monitors Facebook ad performance, while the PPC Keyword Tool uncovers high-converting keywords for Google Ads. The Brand Monitoring feature alerts you to unauthorized trademark use or counterfeit products.
This all-in-one approach saves teams from juggling multiple subscriptions. Ubersuggest, meanwhile, focuses purely on SEO—no PPC or social integrations.
Despite being one of the costlier options in the SEO industry, Semrush offers a free trial to new users. Though the standard free trial is only 7 days, Demandsage readers can get an extended 14-day Semrush free trial through our partnership link.
On top of that, Semrush offers a 7-day refund policy for new users, too. If you are unsatisfied with the tool, you can simply cancel your subscription within 7 days. However, you will need to fill in a cancellation form where you must state the reason for canceling the subscription.
Now that you have plenty of reasons to ditch Ubersuggest, there is also some plus side that might fascinate new digital marketers or solopreneurs to pick it over Semrush.
Looking at the prices (mentioned above), Ubersuggest is a steal for bootstrapped startups. Even its top-tier Enterprise plan ($40/month) costs less than Semrush’s Basic Pro plan.
For solopreneurs or local businesses needing keyword tracking and site audits without breaking the bank, Ubersuggest delivers unmatched value.
One of Ubersuggest’s standout features is its simplicity. The interface is clean, intuitive, and designed for users who don’t have hours to spend learning how to navigate a complex tool.
Need keyword ideas?
Type a term, hit “Search,” and instantly get volume, difficulty, and CPC. The Traffic Analyzer simplifies competitor research with digestible graphs for traffic and backlinks.
Semrush’s interface is undoubtedly powerful, but it requires tutorials to navigate—like finding the “Keyword Magic Tool” buried under four menus.
Ubersuggest supports 137 countries, making it a versatile tool for businesses targeting international markets. Whether you’re a local bakery in Paris or an e-commerce store shipping globally, Ubersuggest provides localized keyword data to help you tailor your strategy.
For example, you can check the search volume for “vegan protein powder” in Germany versus the United States, ensuring your content resonates with the right audience. While Semrush also offers geo-specific data, Ubersuggest’s global keyword volume feature is more accessible to users on lower-tier plans.
The Top Pages tool is a hidden gem in Ubersuggest’s arsenal. It shows you the most popular pages on a competitor’s site, including their estimated traffic and social shares. For instance, if a competitor’s blog post on “10 Best Running Shoes” is driving significant traffic, you can create a more comprehensive or updated version to outrank them.
This feature is particularly useful for content marketers looking to identify high-performing topics quickly. Semrush offers similar insights but often requires cross-referencing multiple reports, which can be time-consuming.
Ubersuggest’s usage limits are surprisingly generous, especially for its price point. The Individual plan allows you to track up to 300 keywords and manage 15 projects, while the Business plan ($20/month) increases these limits to 500 keywords and 30 projects.
This scalability makes Ubersuggest a viable option for small agencies or freelancers managing multiple clients. In comparison, Semrush’s Pro plan limits you to 5 projects and 500 keywords despite its higher cost. If you’re juggling several websites or campaigns, Ubersuggest offers more flexibility.
Ubersuggest’s free plan is one of the most generous in the industry. It includes 3 daily searches, basic keyword tracking, and limited site audits—enough for casual users or those just starting with SEO.
Additionally, the 7-day free trial gives you full access to all features, allowing you to test the tool’s capabilities without any financial risk. What truly sets Ubersuggest apart, however, is its lifetime pricing option.
For a one-time payment of $120 (Individual plan), you get unlimited access to all features—a rare offering in the SEO world. This is a game-changer for businesses looking to minimize recurring expenses.
Since Ubersuggest and Semrush cater to different audiences, both are often praised by their users.
Ubersuggest has a smaller user base, so there are fewer user reviews comparatively. Still, they have a 4.4-star rating on Trustpilot on 378 reviews. Let’s take a look at what its users say about after using the platform:
Here’s a negative one:
Semrush has an average 4.5-star rating across various review platforms like G2 and Trustpilot. Here are some positive and negative reviews from their users:
Some of the users are unhappy with their trial cancellation charges:
As you can see, both platforms have their fair share of positive and negative testimonials. But overall, both have a user base of happy & satisfied customers.
If you want my opinion on choosing between Ubersuggest and Semrush, I will say you must audit your needs first.
If you have just started with no prior experience or are still learning, I would suggest you pick Ubersuggest with your eyes closed. Because the financial risks are low, and you get almost everything you need to scale up.
However, if you are running a mid-size business or handling multiple projects, Semrush would be the right option. At Demandsage, we use Semrush’s Guru plan for our SEO needs and research. Since we have a team of multiple people, Ubersuggest won’t suffice our needs or help us grow at this level.
Even if you upgrade after some time and need access to advanced tools, you can always switch to Semrush anytime. Both platforms won’t tie you to a contract or force you to go long-term. You can always cancel or switch back & forth.
If the overall digital marketing toolkit or low barrier entry of UberSuggest does not catch your eye, there are alternatives to Semrush.
Popular SEO tools include which can be great alternatives to the above two SEO tools are, Ahrefs, SimilarWeb, SEOPowersuite, SpyFu, and SE Ranking. These alternatives offer a lot of options for a beginner, especially those who are looking for a budget SEO tool, and one that also offers a free trial before subscription.
Read the above guides comparing Semrush against some of the top SEO tools offering similar features.
I hope, by now, you know the core differences between Ubersuggest and Semrush. Now, it will be easier for you to pick either of the platforms.
However, if you want to try them first before sticking to one, they both offer a free trial. Start with Ubersuggest’s 7-day free trial and get a thorough overview of its tools before shifting to a monthly or lifetime plan.
Or, if you want to get started with Semrush, take advantage of our 14-day free trial and get an idea of what Semrush has to offer.
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