What Is AI SEO? | How to Optimize for AI Search | SEP – Search Engine People
What We Do
SEO
Increase search rankings for higher conversions.
Web Design & Creative
Creative visuals to enhance your brand identity.
SEM/PPC
Targeted traffic, improved visibility, measurable results.
Content
Creating content that attracts, engages, converts.
Video & Programmatic
Engaging audiences with social media advertising.
Data
Analyzing behavior to optimize and boost ROI.
Social Media Marketing
Engaging audiences with social media advertising.
Link Building
Get backlinks from trusted websites to boost your ranking.
Increase search rankings for higher conversions.
Targeted traffic, improved visibility, measurable results.
Get backlinks from trusted websites to boost your ranking.
Get discovered in AI search results and turn visibility into growth.
Market your target audience with precise, personalized ads.
Engaging audiences with social media advertising.
Creative visuals to enhance your brand identity.
Data-driven experiments, higher conversions, smarter decisions.
Leverage an efficient customer platform and boost revenue.
Creating content that attracts, engages, converts.
Analyzing behavior to optimize and boost ROI.
How Can We Help You?
Looking for something else? Get in touch with our team today for expert advice and custom solutions to meet your business needs.
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Services
AI SEO Services
Answer Engine Optimization
Generative Engine Optimization
Google’s AI Overviews Optimization
SEO For ChatGPT
SEO For Gemini
SEO For Perplexity
About
AEO
AI Answer Engines
AI-Ready Content
AI Search Engine Optimization
LLM SEO
Contact Us
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Resources
Blog
From our brains to yours.
People
Meet our team of SEPers.
Careers
Bring your talents to SEP.
Contact Us
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Looking for something else? Get in touch with our team today for expert advice and custom solutions to meet your business needs.
Want to know how your business can stay competitive across AI platforms and Google’s AI Mode/Overviews? Talk to SEP today and discover how we turn AI disruption into SEO opportunity.
Generative AI is changing how your customers find answers online. With AI-powered search tools like Google’s AI Overviews, Bing Chat, or Gemini, users now expect instant, conversational answers—often without ever visiting a website. For example, a user might ask, “How much does a roof replacement cost in Toronto?” and see an AI-generated answer pulled from trusted local contractor sites, without clicking through. This means your SEO strategy now has an opportunity to include AI SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
AI SEO is about two things:
Using AI tools to do SEO better—think smarter keyword research, predictive rankings, and advanced content audits. For instance, SEP uses AI to identify which keywords are most likely to trigger AI answers and how to shape content to win those spots.
Optimizing for AI search engines, so your content is structured, clear, and authoritative enough for AI systems to trust and include in their responses, like ensuring your FAQs appear directly in voice searches or AI summaries.
In other words, AI SEO combines traditional ranking factors with signals that help AI engines understand, validate, and surface your content.
Leading sources highlight key principles you should act on now, plus here’s how they play out in practice:
AI rewards sites that showcase real expertise and original insights. Thin, regurgitated content won’t cut it—AI algorithms can detect generic copy instantly. A dental clinic might publish detailed case studies on specific procedures, making them more likely to appear in AI Overviews for related patient questions.
Schema markup and clear site architecture help AI systems parse your content more easily. The easier it is for AI to “read” your site, the more likely it is to appear in answers. An e-commerce store using rich product schema may see its products featured in AI-powered shopping snippets.
Winning at AI SEO means showing depth and breadth. Rather than scattered blog posts, build content clusters around your key topics. A law firm, for instance, might create a pillar page on “Family Law in Ontario” with interlinked articles on child custody, spousal support, and property division, helping AI recognize them as a trusted legal resource.
Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness. This isn’t just for Google’s organic rankings anymore—AI engines prioritize trusted sources to avoid hallucinating wrong answers. An HVAC company might boost trust by adding verified customer reviews, author bios, and certifications to service pages.
AI uses real-time crawling and large training sets to check facts. Outdated or unverified claims can push your site out of the results. A financial advisor’s site that publishes timely market updates is far more likely to be quoted in AI-generated answers about current investment trends.
No. You still need robust technical SEO, on-page optimization, and high-quality backlinks. Local and service keywords continue to rely on traditional organic rankings and ads. For example, “emergency plumber near me” is unlikely to be answered fully by AI; users still click local listings. Think of AI SEO as a complement that works with your SEO foundation, not as a replacement for it.
SEP has been at the forefront of search innovation for over two decades. We combine battle-tested SEO strategies with emerging AI SEO best practices to help your business:
• Rank for traditional keywords that drive revenue.
• Secure your brand’s presence in AI-driven results and answer boxes—like getting your trusted service advice featured in Google’s AI Overviews.
• Build trust signals that AI engines (and your customers) rely on.
And we do it with proprietary tech and an in-house team dedicated to your success—no outsourcing, no guesswork.
Fuel Your Marketing Genius! Get the latest on SEO, PPC, AI, and more—delivered with a spark of creativity to keep you ahead of the game.
What Is AEO? Answer Engine Optimization (AEO) is the strategic process of optimizing your content to be selected by AI-powered […]
What Is an LLM? A Large Language Model (LLM) is an advanced type of artificial intelligence that processes and generates […]
How Is AI Changing Search? Generative AI is changing how your customers find answers online. With AI-powered search tools like […]
We are Canada’s top digital marketing agency, specializing in SEO, SEM, and PPC strategies that deliver measurable results. We have a proven track record of driving growth and maximizing online visibility for enterprise and small business. Whether you need to boost search rankings, increase website traffic, or optimize ad campaigns, we are committed to delivering high-performance solutions that propel your brand forward.
Phone
Toll Free: 1-877-530-8885
Greater Toronto Area: (647) 957-9944
Location
2 Bloor St E, Suite 3500, Toronto, ON M4W 1A8
Solutions
Company
Resources
Legal
© 2025 Search Engine People. All Right Reserved.
