Year in Search 2025: What and how we searched this year

2025 was the year an American became pope, ‘KPop Demon Hunters’ topped the charts and new AI breakthroughs captured people’s imaginations. These moments and many others inspired people around the world to follow their curiosity in new ways.

With new AI capabilities in Google Search, people asked questions in more conversational ways, like they would while talking to a friend. This year, we saw people asking “What’s the deal with…” queries more than ever. (One popular example? “What’s the deal with 6-7?”)

And we weren’t just looking for quick answers: People want to understand more about the world around them. Searches for “Tell me about…” are up 70% year over year, and queries starting with “How do I…” reached an all-time high with a 25% increase from last year. And the latter included timely questions like “How do I know if my Labubu is real?,” which rose to the top.

Visit the Year in Search website to explore all the top trends of 2025, and keep the questions coming!