website SEOWebsite Traffic
Lesson 3 of 8By Sana Afreen
Google holds 74.19% of the search engine market in 2019, whereas approximately 50% of all website traffic comes from organic searches.
According to smallbizgenius "Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns." However, Google considers on-page and off-page SEO elements as the ranking factors for a website.
So, without further ado, let’s get started.
SEO is the practice of improving the quality and quantity of relevant organic traffic to your website from search engines.
Below is an example of SEO where a website ranks for the keyword ‘online shopping’.
Neil Patel says, "If your article is on any other page of the Google search results than the first, it's the equivalent of it not ranking at all."
If you plan to rank your website on the first page of SEO, we need to know its types.
SEO has 2 broad categories: On-page and Off-page SEO.
We'll first begin with on-page SEO. Let's understand why it matters, and what are the essential on-page SEO considerations that you must focus in order to succeed.
It is the process of optimizing elements on your website itself.
Below are the important ranking factors of on-page SEO that you'll need to take a look at.
The keyword for the below on-page examples is ‘Tasty Cuisine’.
Next comes, meta description. 
URLs: https://www.earn.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobCh
Next comes one of the important on-page elements, i.e., header tags.
Note: Link equity passes a value from one domain to another domain
<!DOCTYPE HTML PUBLIC “ -//W2C//XTX HTML 4.01 Transitional//EN”>
<html lang=“en”>
<head>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”>
<meta http-equiv=“Content-Style-Type” content=“text/css”>
<title>Sitemap</title>
</head>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://services.amazon.in</loc>
<lastmod>2018-12-16</lastmod>
<changefreq>Weekly</changefreq>
<priority>0.8</priority>
</url>
Paying attention to the above 7 ranking areas will enhance your website ranking, traffic, and conversion.
Next comes Off-page SEO. Optimizing off-page SEO improves the website's popularity, domain authority, awareness, and credibility.
So, let's get started with off-page SEO.
Below are 2 types of links that an individual should know for his business or clients.
These links encourage search engine bots to follow the link for a good boost over SERP and pass the link juice to the destination webpage.
Below is an example of Dofollow Link:
<a href=”http://www.simplilearn.com/”>simplilearn</a>
These links don't allow bots to follow the link. As a result, link juice
is not passed to the destination domain.
An example of Nofollow Link:
<a href=”http://www.simplilearn.com/”> rel=”nofollow “simplilearn</a>
Below are the types of links that a marketer should know for off-page SEO.
It comes from an external website to your website.
Note: We also call Inbound links as backlinks
It will direct a user from your website to an external website.
Moving further, let's discuss what the Off-site engagements are.
Some of the off-site engagements are:
With this, we have come to the end of the article on on-page and off-page SEO.
That was all about the article regarding on-page and off-page SEO. If you focus on these on-page and off-page elements, you'll drive more organic traffic to your website and enhance your search rankings without risking a Google penalty.
Whether you're an experienced Digital marketer or aspiring to break into this exciting industry, enrolling in our Digital Marketing Master's program will help you with all levels of experience master Digital Marketing techniques and strategies.
If you have any doubts about the article o n-page and off-page SEO, please feel free to drop a message in the comments section of this article; our experts will get back to you as soon as possible.
Sana Afreen is a Senior Research Analyst at Simplilearn and works on several latest technologies. She holds a degree in B. Tech Computer Science. She has also achieved certification in Advanced SEO. Sana likes to explore new places for their cultures, traditions, and cuisines.
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