Microsoft releases a search service just for AI-agents, because agents search differently from humans.source

The rise of AI search is exposing an organizational problem that companies often ignore.Only 22% of US marketers recently polled by Adobe’s digital marketing platform, Semrush, said they had a “fully integrated” AI search and search engine optimization strategy. The...

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.source

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.source

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.source

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.source

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