Content StrategyBy Skyword Staff on May 21, 2026Brands keep their content strategy relevant in AI-dominated search by shifting from high-volume keyword targeting to topical authority — building deep, specialized content libraries around ownable niche topics where firsthand expertise...

This is the second Google core update of 2026 and follows the March 2026 core update.source

The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.source

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.source

Are you the type of SEO that digs into all the Google Search Console reporting every single day, to find technical issues or other problematic issues? Or do you sit back and just wait for an email from Search Console warning you about an issue you need to address? More importantly,...

Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.source

Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.source

Soccer is the most searched sport in the world, and U.S. fans’ passion is reaching new heights. To fuel that excitement, we’re partnering with the U.S. Men’s and Women’s…source

Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.source

The cross-channel ad ops problem is real and mostly ignored. Here’s what it’s costing performance marketers — and what’s actually changing.source