We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood,...

Whether you’re still on the hunt for the perfect summer maxi skirt, dreaming about a new fall jacket or starting your back to school shopping, our shopping tools can help you explore your personal style and get a good price. Here are a few ways you can use Google’s latest shopping...

What does it take to enable billions of people to truly ask anything in Search? In the latest episode of the Google AI: Release Notes podcast, host Logan Kilpatrick sits down with Robby Stein, VP of Product for Search, to discuss just that. They explore how we’re evolving Google...

Using AI to get things done faster To help you get even more done, we’re now bringing a new, agentic capability directly into Search: AI-powered calling to local businesses. From pet grooming to dry cleaning needs, Search can now call businesses to get pricing and availability...

We’re bringing new AI capabilities to Circle to Search, so you can dive deeper and ask follow-ups in AI Mode, and get gaming tips.source

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Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search...

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For...