In 2025, Google began rolling out significant changes to its Search Partner Network, aimed at improving inventory quality.source

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.source

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.source

Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.source

Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.source

AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.source

This is just a limited test now for some AI agents hosted on Google’s infrastructure but it may roll out more widely sometime in the future.source

What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.source

Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.source

Your customers see the whole SERP. You should too.source