Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.source

Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.source

If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.source

Platforms can recognize when creative variations are nearly identical, making differentiated concepts more valuable than cosmetic tweaks.source

AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.source

More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.source

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.source

Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.source

From the super early days of Google through using AI today for SEO – we covered a lot in this interview.source

Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.source