Amazon’s new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.source

The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.source

Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.source

Google’s upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.source

Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.source

Google’s patent suggests AI may build entity profiles from websites, reviews, and public information. Here’s what that could mean for SEO.source

Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search’s contribution to revenue.source

Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.source

Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.source

As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.source