Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.
However, that changed when Google and OpenAI turned most of these queries into zero-click searches.
For the remaining queries, search...
Category: SEO
This business is auto spares e-commerce business catering B2C & B2B customer segment.
So first, let’s start with the B2C audience.
A good view from Eric Enge on how Google is improving its search result quality with Rankbrain – its newish AI powerered algorithm.
Apple easy, Google fast: The experience management culture
The past
decade has been a decade of dynamic disruption where a number of technologies
came forward and took the center stage. Several organizations also adopted new
age mechanisms to kick start their transformative journey. In the last few
years, digital transformation has become...
Happy New Year!2020 marks the beginning of the new decade- full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalised Customer...
Here are the top 5 suggestions:
1. Define your SEO objectives?
2. Based on the objective
3. Build engaging content on your website around those keywords.
4. Make sure you have Google Console and Google Analytics
5. Keep enhancing your content, refine keywords
SEO is about planning your website’s messaging with the audience and search engines together. Creating a communication strategy for your online business is by far the most critical part of your online marketing efforts. SEO is a small part of this.
Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.
Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or...