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Exclusive Concepts, EK Creative and Go Fish Digital, all Agital companies, now operate under one name with a new look, integrated strategy, and AI-enabled tools built for scale
RALEIGH, NORTH CAROLINA / ACCESS Newswire / July 29, 2025 / Go Fish Digital, a digital marketing agency within the Agital portfolio, announced a new brand identity that brings together three high-performing Agital companies, Go Fish Digital, Exclusive Concepts, and EK Creative, under a single, unified name. Alongside this consolidation, the agency is unveiling an updated visual identity that reflects its evolved positioning: a performance-driven partner built to help modern marketers stay ahead with speed, transparency, and results.
This brand refresh also includes the launch of Barracuda, a proprietary suite of AI-powered marketing tools developed by Go Fish Digital’s in-house experts. Barracuda supports execution across all service areas, technical SEO, paid media, digital PR, content, analytics, and social commerce, giving teams real-time insights and automation that drive superior outcomes. These tools are built by marketers, for marketers, and are already powering growth for clients across many industries.
The brand transformation reflects a strategic journey that began in early 2024. Exclusive Concepts, one of the first eCommerce-focused digital agencies in the U.S., became part of Agital and brought nearly three decades of leadership in paid media and full-funnel planning. EK Creative, also integrated into Agital that year, quickly rose to prominence as one of the first TikTok agency partners, leading in social commerce, affiliate, and live shopping activations. Go Fish Digital, already a respected authority in SEO and content marketing, added its reputation for innovation and digital PR leadership. Now, these three teams operate as one under the Go Fish Digital name, with deeper specialization, broader capabilities and a stronger shared vision.
“This relaunch reflects the powerful expertise we’ve brought together,” said David Dweck, General Manager of Go Fish Digital. “By combining these three results-focused teams, we’ve created a more agile and strategically aligned agency. Clients now get an integrated approach, AI-enhanced execution, and a seamless experience, backed by years of proven results.”
The new identity emphasizes clarity, precision, and partnership. As the industry rapidly evolves, Go Fish Digital equips brands to navigate change confidently with actionable insights, streamlined solutions, and a clear point of view. The updated design system, digital experience, and visual language reinforce the agency’s role as a proactive guide, helping clients see around corners and stay ahead of what’s next.
“This is more than a new look. It’s a clear signal that we’re here to lead, with stronger tools, seamless execution, and a relentless focus on performance,” said Jamie Farrell, Chief Marketing Officer at Agital.
The launch of Barracuda further strengthens that promise. Designed to streamline execution and unlock scale, Barracuda gives teams the ability to test, adapt, and optimize faster than ever.
“Barracuda was purpose-built to solve real marketing challenges,” said Dan Hinckley, Chief Product Officer and Co-Founder of Go Fish Digital. “It pairs our exceptional talent with intelligent automation, allowing clients to move quickly and compete confidently.”
The new Go Fish Digital identity is now live across all digital platforms and client channels. It represents a modern performance agency built for the pace and complexity of today’s digital landscape.
To explore the new identity and learn how Go Fish Digital helps brands outsmart, outplay, and outperform, visit www.gofishdigital.com.
Contact Information
Jamie Farrell
Chief Marketing Officer
jamie.farrell@agital.com
SOURCE: Go Fish Digital
View the original press release on ACCESS Newswire
The post Go Fish Digital Unveils Unified Brand Identity and Barracuda AI Suite to Power Next-Gen Performance Marketing appeared first on DA80 Hub.
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In today’s competitive digital landscape, leveraging Artificial Intelligence (AI) for SEO has become more than just a trend—it’s a necessity.
AI can significantly enhance your SEO strategy, streamline processes, and improve search engine rankings. By effectively combining human expertise with AI tools, businesses can ensure they stay ahead of the competition. This article will explore the strategies, tools, and techniques for successfully integrating AI into your SEO practices to maximize benefits.
AI, or Artificial Intelligence, is an umbrella term for machines designed to simulate human intelligence. It encompasses technologies like machine learning, natural language processing, and deep learning. These capabilities allow AI systems to process data, recognize patterns, and make decisions in a way that mimics human thought processes.
SEO, on the other hand, involves optimizing your website to rank higher in search engine results pages (SERPs). It’s a combination of both technical and content-focused strategies aimed at improving a site’s visibility online. While SEO has traditionally relied on keyword research, link building, and content optimization, AI adds an extra layer by automating certain tasks, offering insights based on large datasets, and providing predictive analytics.
Integrating AI with SEO allows marketers to perform these tasks more efficiently and gain more precise insights. This powerful synergy is transforming how businesses approach their SEO efforts.
One of the most time-consuming aspects of SEO is keyword research. In the past, marketers had to rely on basic keyword tools and manually sift through data to identify opportunities. AI, however, can now streamline this process, providing more accurate and extensive results.
AI-powered tools like SEMrush and Ahrefs use machine learning algorithms to analyze vast amounts of data, including search trends, competitor strategies, and user behavior. These tools can identify high-value keywords and suggest long-tail keywords that might have been overlooked. This enhances your ability to target specific niches and more effectively meet your audience’s needs.
Additionally, AI helps optimize content by analyzing existing web pages and suggesting improvements to ensure they align with the latest ranking algorithms. Natural Language Processing (NLP) is particularly important here. It enables AI tools to understand the intent behind search queries and match them with relevant content, making it easier to create content that resonates with users and search engines alike.
SEO involves several repetitive tasks such as technical audits, monitoring keyword rankings, checking backlinks, and ensuring pages are optimized for mobile. These tasks can be time-consuming, especially for large websites.
AI tools like SurferSEO and Clearscope help automate many of these processes, saving SEO professionals hours of manual labor. For example, AI-powered audit tools can quickly scan your website for issues like broken links, slow load times, or mobile optimization problems. By identifying and resolving these issues in real time, AI can improve site performance without constant human oversight.
Moreover, AI can track changes in keyword rankings and offer insights on how to adjust your strategy. This helps marketers stay agile and responsive to shifts in search engine algorithms, ensuring that their websites remain competitive.
While AI is reshaping SEO, many core principles of traditional SEO remain crucial. Both AI-powered SEO and traditional SEO focus on improving user experience, ensuring high-quality content, and optimizing for search engines. However, AI takes this a step further by enhancing data analysis, automating time-consuming tasks, and providing deeper insights into user behavior.
For instance, both approaches aim to target the right keywords, but AI can analyze vast amounts of data to predict the most effective keywords for your target audience. Additionally, content creation in both traditional SEO and AI-driven SEO still centers around providing valuable information to the user. The difference is that AI tools can predict what type of content will likely perform well based on historical data and search trends.
The similarities of AISO and SEO come together in their shared goal: improving visibility and driving more traffic. However, AI allows for faster, more accurate results by using predictive analytics and offering real-time adjustments, which traditional SEO methods may not be able to do as quickly or efficiently.
Link building has always been an essential part of SEO, but it’s also one of the most challenging tasks. High-quality backlinks can improve your domain authority and increase your site’s credibility. AI tools like Linkody and Majestic SEO can help automate the link-building process by identifying potential link sources and analyzing the quality of backlinks.
These tools analyze competitor websites and backlinks to identify new link-building opportunities. By using AI to analyze these patterns, businesses can create a more targeted link-building strategy that focuses on high-authority websites, improving their own rankings.
AI also plays a crucial role in competitive analysis. By analyzing competitors’ content strategies, keyword rankings, and backlink profiles, AI tools can provide insights on areas where you can improve or find gaps in the market. This helps marketers develop a more effective SEO strategy that aligns with current trends and competitor performance.
A significant ranking factor for search engines today is user experience (UX). AI can assist in optimizing UX in a variety of ways, from improving site speed to customizing content for individual users. AI tools like Hotjar and Crazy Egg offer insights into user behavior, showing where visitors are clicking, how far they’re scrolling, and where they’re leaving the site.
By understanding these patterns, marketers can redesign their websites to make them more user-friendly, improving bounce rates and engagement. Furthermore, AI-based chatbots can provide instant customer support, enhancing user satisfaction and engagement, which are important ranking factors for search engines.
With AI, SEO analytics have evolved from basic tracking tools to sophisticated reporting systems. AI-powered platforms can now provide real-time data, predictive insights, and trend forecasting. This level of automation allows marketers to spend less time manually analyzing data and more time implementing actionable strategies.
For instance, Google Analytics 4 now includes machine learning capabilities that can predict future trends and user behavior. These insights allow marketers to adjust their strategies before trends fully emerge, giving them a competitive edge. AI also offers more granular reporting, enabling businesses to track conversions, user interactions, and other KPIs with greater accuracy.
By leveraging AI analytics, businesses can continually refine their SEO strategies, ensuring ongoing success in a constantly changing digital environment.
AI has the potential to completely transform SEO. By automating tasks, providing deeper insights, and enhancing content optimization, businesses can achieve higher rankings and better user engagement. While AI cannot replace the need for human creativity and expertise, it can certainly enhance the SEO process, enabling marketers to work smarter, not harder.
As AI technology continues to evolve, its integration with SEO will only grow more profound. Those who learn to harness the power of AI early on will have a distinct advantage, staying ahead of the competition and ensuring their websites thrive in an increasingly digital world.
 
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Knowing how much traffic your competitors get, where it comes from, and how engaged their visitors are can help you benchmark your performance. And it lets you identify new opportunities to improve your strategy.
A website traffic checker analyzes and estimates visitor data for a given website.
It shows you how much traffic a website receives (usually per month), along with where that traffic comes from, details about traffic value, and more.
Some traffic checkers (like ours) also provide insights into how that traffic engages with a website, along with the keywords that drove that traffic.
Analyzing your own website traffic can help you understand whether your SEO efforts are working.
So you can understand if you’re driving traffic for your target keywords. Or if recent page optimizations are leading to ranking gains.
But traffic analysis really starts providing value when you analyze your competitors.
This helps you:
See how much traffic your competitors receive, and their performance over time:
If their traffic increases a lot in a short space of time, it could indicate that they’ve launched a new content marketing campaign. Or picked up lots of new backlinks.
Find out whether the visitors your competitors receive are actually engaging with their content. Compare this data with your own metrics to see where you need to improve.
For example, if your competitors seem to keep their visitors on the page for longer than you, check out their content to understand why:
Use these insights to improve your own content.
See which search terms drive the most traffic to your competitor websites to find gaps in your own keyword strategy:
You can see metrics like:
See how your backlink profile stacks up against competitors. And understand whether you might need to scale your outreach efforts.
For example, if it looks like your competitor is attracting a lot of new referring domains, they might be running a link building campaign.
To keep pace with them, you might want to ramp up your own outreach efforts to boost your site’s authority.
Once you’ve gathered competitor traffic data, you need to turn these insights into actionable strategies.
Here’s how:
If your competitor’s organic traffic surges, analyze their recent content and keyword targeting. Are they targeting a new topic that you’ve missed?
Also pay attention to their top ranking keywords. If they’re driving a significant portion of their traffic, or they’ve recently gained positions, check their content.
Have they made major website improvements?
Are these topics you could also target and steal some of their traffic?
Identify your competitor’s most-visited pages and analyze their content structure.
Are these pages you could create better versions of?
If so, start creating quality content on those topics and monitor your rankings over time.
Engagement metrics can have a BIG impact on your business’s bottom line. You can use our traffic checker to understand how you stack up against your competitors for key engagement metrics.
For example, if your competitors’ visitors tend to stay longer, examine their content depth and format. Is it easier to follow than yours? Does it have more engaging images?
And if your competitors’ visitors are viewing more pages per visit, it could suggest they have a stronger internal linking structure than you.
Finally, if you have a high bounce rate compared to competitors, look for opportunities to create better-optimized content that gives users what they want.
While our traffic checker is straightforward to use, there are some cases where you could run into issues.
Here’s how to solve the most common problems:
This is likely the most common issue you’ll run into.
To fix it:
As with any SEO tool, you’ll likely see differences in the data when you compare our traffic checker to another one. This happens because different tools use their own ways to collect and display the data and insights they find.
Do the following to ensure you interpret the data correctly:
If the issue isn’t with the tool, and instead is with the website’s traffic itself, there could be a number of causes.
To find the reason:
Our traffic checker is powered by Semrush, which collects anonymized clickstream data from diverse panels, along with real-time search engine results. Proprietary machine learning algorithms then process this data to provide accurate traffic estimates.
All of Semrush’s tools use a similar, rigorous process to help you develop a winning digital marketing strategy based on real data.
Try Semrush out for free today.
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