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Edimakor V4.0.1 Revolutionizes Digital Creation with Powerful AI Image and Video Generation Tools – The Derrick

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Edimakor V4.0.1 Revolutionizes Digital Creation with Powerful AI Image and Video Generation Tools The Derrick
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Your Ultimate Guide To Do On-Page And Off-Page SEO – Simplilearn.com

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Google holds 74.19% of the search engine market in 2019, whereas approximately 50% of all website traffic comes from organic searches.
According to smallbizgenius "Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns." However, Google considers on-page and off-page SEO elements as the ranking factors for a website.

So, without further ado, let’s get started.
SEO is the practice of improving the quality and quantity of relevant organic traffic to your website from search engines.
Below is an example of SEO where a website ranks for the keyword ‘online shopping’.

Neil Patel says, "If your article is on any other page of the Google search results than the first, it's the equivalent of it not ranking at all."

If you plan to rank your website on the first page of SEO, we need to know its types.
SEO has 2 broad categories: On-page and Off-page SEO.
We'll first begin with on-page SEO. Let's understand why it matters, and what are the essential on-page SEO considerations that you must focus in order to succeed.
It is the process of optimizing elements on your website itself.
Below are the important ranking factors of on-page SEO that you'll need to take a look at.

The keyword for the below on-page examples is ‘Tasty Cuisine’.

Next comes, meta description.

URLs: https://www.earn.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobCh

Next comes one of the important on-page elements, i.e., header tags.

Note: Link equity passes a value from one domain to another domain

<!DOCTYPE HTML PUBLIC “ -//W2C//XTX HTML 4.01 Transitional//EN”>
<html lang=“en”>
<head>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”>
<meta http-equiv=“Content-Style-Type” content=“text/css”>
<title>Sitemap</title>
</head>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://services.amazon.in</loc>
<lastmod>2018-12-16</lastmod>
<changefreq>Weekly</changefreq>
<priority>0.8</priority>
</url>
Paying attention to the above 7 ranking areas will enhance your website ranking, traffic, and conversion.
Next comes Off-page SEO. Optimizing off-page SEO improves the website's popularity, domain authority, awareness, and credibility.
So, let's get started with off-page SEO.

Below are 2 types of links that an individual should know for his business or clients.
These links encourage search engine bots to follow the link for a good boost over SERP and pass the link juice to the destination webpage.
Below is an example of Dofollow Link:
<a href=”http://www.simplilearn.com/”>simplilearn</a>
These links don't allow bots to follow the link. As a result, link juice
is not passed to the destination domain.
An example of Nofollow Link:
<a href=”http://www.simplilearn.com/”> rel=”nofollow “simplilearn</a>
Below are the types of links that a marketer should know for off-page SEO.
It comes from an external website to your website.
Note: We also call Inbound links as backlinks
It will direct a user from your website to an external website.
Moving further, let's discuss what the Off-site engagements are.
Some of the off-site engagements are:
With this, we have come to the end of the article on on-page and off-page SEO.
That was all about the article regarding on-page and off-page SEO. If you focus on these on-page and off-page elements, you'll drive more organic traffic to your website and enhance your search rankings without risking a Google penalty.
Whether you're an experienced Digital marketer or aspiring to break into this exciting industry, enrolling in our Digital Marketing Master's program will help you with all levels of experience master Digital Marketing techniques and strategies.
If you have any doubts about the article o n-page and off-page SEO, please feel free to drop a message in the comments section of this article; our experts will get back to you as soon as possible.
Sana Afreen is a Senior Research Analyst at Simplilearn and works on several latest technologies. She holds a degree in B. Tech Computer Science. She has also achieved certification in Advanced SEO. Sana likes to explore new places for their cultures, traditions, and cuisines.
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New Maps updates to help you get around Europe more sustainably – Google Blog

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Travel more sustainably in Europe this summer, with new Google Maps updates.
With new updates in Maps, we’re making it easier than ever to make sustainable transportation choices across Europe, whether you’re planning a summer road trip, commuting to school or work, or running errands.
Last year we introduced a feature that uses AI to predict when walking or taking transit will get you to your destination in roughly the same amount of time as driving, and show you recommended walking or transit routes. Since then, this feature has helped people avoid tens of millions of car trips. It’s currently available in over 60 cities, and in the coming months, we’ll launch in Copenhagen, Stockholm, Warsaw, and more.
If you’ll be cycling this summer, we’ll show you helpful details about your route in even more places. Now, thanks to partnerships with local governments and data from public authorities, in cities like Hamburg, Madrid, Barcelona, Milan, Rome, Zurich, Budapest, Vienna, and Brussels, you’ll be able to quickly see lanes on your cycling route – along with familiar details like heavy car traffic or steep hills. We’re expanding this experience to 17 new cities, including 9 in Europe, covering 125,000 kilometers of bike lanes globally so you can know when you’ll have a dedicated lane.
When driving is the best option for your trip, Maps can help you find the most fuel or energy efficient route to your destination, if it isn’t already the fastest one. Fuel efficient routing is now live globally — and with 500 million trips using fuel-efficient routing each month, we estimate collective energy savings that amount to more than 2.7 million metric tons of GHG emissions avoided in 2024 alone. That’s the equivalent of taking more than 630,000 gasoline-powered cars off the road for a year.
Many European cities have designated low-emission and low-traffic zones to decrease air pollution and traffic. Today in places like London and Berlin, we show helpful alerts that let you check if your vehicle is allowed in these zones, and choose an alternate route if needed. In the coming months, we’re expanding this feature to over 1,000 low-emission and low-traffic zones across Europe, including Italy, Sweden, Austria and more.
Beyond helping people make more sustainable choices with Maps, we’re also helping cities reduce overall carbon emissions. Project Green Light uses AI and Maps driving trends to model traffic patterns and recommend how cities can optimize their existing traffic light plans. Vilnius, Lithuania is among the cities where we’ve recently expanded Green Light, making it now available in 20 total cities across 4 continents, helping drivers sail through more green lights.
With more ways to get around in Europe, you can choose the option that works best for you. Check out these updates to see how Maps, Search, Gemini, and Lens can help with your summer travel plans.
Let’s stay in touch. Get the latest news from Google in your inbox.
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How to Use ChatGPT for SEO: 9 Ways to Optimize AI Usage to Drive Visibility (With Sample Prompts) – DesignRush

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

How to Use ChatGPT for SEO: 9 Ways to Optimize AI Usage to Drive Visibility (With Sample Prompts) DesignRush
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Google Maps Unveils 4 Major Updates for European Commuters – MacRumors

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

Google has announced four Maps updates across Europe designed to reduce reliance on driving and promote sustainable transportation choices.

Google says it’s expanding its AI-powered alternative transport suggestions to Copenhagen, Stockholm, Warsaw, and additional cities in the coming months. The feature predicts when walking or transit will match driving times, which aims to help users avoid car trips entirely.
Meanwhile, cyclists this summer are getting enhanced route details in 17 new European cities, including Hamburg, Madrid, Barcelona, Milan, Rome, Zurich, Budapest, Vienna, and Brussels. The updates show dedicated bike lanes alongside existing warnings about traffic and steep hills, covering 125,000 kilometers of cycling infrastructure globally.
For necessary car journeys, Google says its fuel-efficient routing is now live worldwide. The company estimates this feature alone prevented 2.7 million metric tons of greenhouse gas emissions in 2024, which is equivalent to removing over 630,000 cars from roads for a year.
The final update tackles low-emission zones and low-traffic zones. Over the coming months, Google says it will expand alerts for restricted areas to over 1,000 zones across Europe, including Italy, Sweden, and Austria. The notifications mean it’s possible for drivers to check vehicle eligibility and find alternative routes when needed.

Since the end of March when Apple released iOS 18.4, iPhone users in the EU have been able to set Google Maps as their default navigation app, completely replacing Apple Maps. If you count yourself among them, perhaps the upcoming updates will improve your travels on the continent this summer.
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Is SEO Dead In 2025? – Equimedia

June 25, 2025/in website SEO, Website Traffic/by Team ZYT

The question “Is SEO dead?” seems to resurface every few years and 2025 is no exception. This question is being discussed by greater numbers of industry experts as AI revolutionises search.
In 2025, the answer remains clear: SEO is not dead—it’s evolving.
Rather than fading away, SEO is adapting to new technologies, the changes in user behaviour and the evolving search ecosystems.
Search engines remain a primary gateway for discovering information, products and services. But how SEO works has fundamentally changed. Outdated tactics (which died a decade ago) like keyword stuffing, spammy backlinks, and thin content are no longer effective.
Modern SEO focuses on delivering high-quality, user-centric content that meets real search intent, and is organised in a logical hubs around a subject matter. Since most users are on a mobile device, they are looking for ‘a journey on a page’ rather than needing to click around the website to complete a journey.
Google’s continuous evolution and integration of AI-driven features, such as AI-generated overviews and the new AI Mode (live in US from 20 May) have made the search environment more dynamic. These changes don’t eliminate SEO; they reward authenticity, expertise, and value-driven content.
Major updates in 2024 and 2025 and the emergence of AI in search have caused significant fluctuations in rankings. Many websites have reported drops in organic traffic by over 30% most notably for informational searches as users are given richer answers in the search environment. However, many sites are also achieving higher conversion rates, as users now conduct more thorough off-site research before making purchasing decisions. This means that users that visit a site are more like to take action and covert.
In addition, the rise of alternative platforms e.g. AI chatbots, voice assistants, and social search, has diversified how users find information. Nevertheless, Google still processes billions of searches every day and remains the most dominant discovery tool online. One recent study from Bright Edge showed that users searching Google (as measured by impressions) grew by 50% in 12 months.
Notably, B2B performance on Bing is improving, especially as professionals increasingly use tools like ChatGPT for work-related research.
SEO today isn’t just about ranking on Google; it’s about visibility wherever people search. Successful modern SEO involves:
Your content is different from Google AI Overviews because it provides your unique understanding and positioning in your market and weaves in your unique selling proposition (USP).
(We explore the symbiotic relationship between SEO and Answer Engine Optimisation (AEO) further on this page.)

As SEO evolves into AEO (Answer Engine Optimisation), it’s about earning visibility by delivering value. The brands and marketers thriving today are those who embrace change, stay aligned with evolving user behaviours, and remain focused on creating genuinely helpful content. SEO isn’t dead; it’s just outgrown shortcuts. Today, success comes from aligning with user needs, building trust, and evolving with the landscape.
SEO is alive and well—but only for those willing to grow with it!
If you would like help evolving your SEO strategy, please get in touch.

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