DEPT has been appointed media and search engine optimization (SEO) partner for American Family Care (AFC), the US urgent care provider. DEPT will lead search engine marketing, programmatic media and SEO, connecting AFC’s national marketing strategy with execution at market...

Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.source

Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.source

A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.source

Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.source

Over the weekend, content creators, entrepreneurs, professionals and aspiring content producers walked into the maiden Kreativ U AI Content Creation Masterclass, held in collaboration with CEIBS Africa.Many of them had tried artificial intelligence before and bounced off it. By the...

Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.source

Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.source

Automation layering techniques can be deployed to successfully make AI-driven PPC safer.source

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.source