Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.source

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.source

Google says the change is aimed at stopping tactics where publishers or networks try to artificially influence what AI systems say, rather than focusing on genuine, helpful content for users. Google Search has updated its search spam policies to explicitly target...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.source

A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.source

The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.source

Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.source

Register now to get the practical, channel-by-channel playbook every small business owner needs to show up confidently in AI search, Google, social, and reviews.Join Jeff Schwerdt, CEO of Reviewly.ai, for a practical session on deploying keyword research into local AI trust...

AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.source

Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.source