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In this digital age when huge marketing budgets are the order of the day, the question on the mind of many small businesses: Can you actually grow online without spending thousands of dollars on SEO? The answer is yes but you have to be able to know where to look and what to do to be smart.
The thing is affordable SEO services do exist but not only they exist, they are extremely effective when applied with the proper strategies. If you are a start up, solopreneur, or small agency, you can increase your search engine positioning and generate natural traffic in a cost effective way.
This post will show you five tried-and-tested, low-cost SEO tricks that can make you rise up the Google ladder in a short time without spending a fortune on an overpriced agency or expensive tools.
1. Use Free Technical SEO Audit Using Free Tools
The first thing you should ensure is that you have a technically sound site. If your site cannot be crawled or indexed by the search engines, even the best contents will be buried.
Why it matters: Google will reward quickly loading and mobile-friendly websites without errors. The simplest, least expensive win is usually repairing technical problems.
The way to do it:
Additional SEO Tip: you can start by correcting simple problems and see your ranking go up in a couple of weeks without a paid SEO tool.
Majority of websites contain some articles or pages that are either outdated or performing poorly. Rather than generating new content once a year, refresh the current content.
Why it matters: Google favours content that is updated and well-tended. Some minor changes can convert a page to Page 3 to Page 1.
The way to do it:
Additional SEO Tip: Google can sometimes get a freshness signal when your updated blog post is republished with a new date.
Quit chasing super-competitive keywords when you’re just getting started. Instead, focus on long-tail keywords they’re more specific, easier to rank for, and a core part of effective affordable search engine optimisation services.
Why it matters: Long-tail keyword usually has less competition and a better conversion rate as it matches more specific intent of the user.
The way to do it:
Additional SEO Tip: Instead of targeting a single long-tail keyword per post, group related keywords together using keyword clustering. This helps you rank for multiple phrases and improves your content’s topical authority.
One of the most important Google ranking factors is link building, whereas, backlinks can be costly- and dangerous to pay. Good news? You are still able to obtain backlinks without spending money.
Why it matters: Back links inform Google that you have credible content. Websites having powerful back links are more likely to rank better.
The way to do it:
Additional SEO Tip: Quality over quantity. A single backlink with a concerned and authoritative domain can shift your rankings.
When you operate a local company, Google Business Profile optimisation (previously known as Google My Business) is one of the quickest methods to show up in search.
Why it matters: Placement in the Google Local Pack (the kind of the map above organic search results) can create huge traffic, particularly in the case of near me requests.
The way to do it:
Additional SEO Tip: To enhance the relevance of keywords and local visibility further, add keywords to your weekly Google Business posts.
The process of search engine optimisation does not have to be costly to work. These hacks can assist any small business or entrepreneur to gain more visibility, rank higher, and generate more leads with the right approach and a little bit of consistency.
When you’re ready for expert support, look for an affordable SEO expert who understands your goals, offers transparent pricing, and delivers result-oriented strategies. A huge budget is not required just the right steps and some time to get them working.
Feature Image by StartupStockPhotos from Pixabay
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