Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.source

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what’s driving it.source

Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.source

AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.source

As we near the retail arrival of the new Google Home Speaker later this week, Google just pushed out a huge update to Google Home and the Gemini for Home experience. The number of improvements, as well as bug fixes, might make this one of their biggest updates to date.For Gemini for...

Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.source

Here’s why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.source

Google’s AI help document update offers new insight into the future of AI-powered Search campaigns.source

Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.source

The four-layer agent framework, five production lessons, and a citation-outreach fleet built for cross-engine AI search.Track how your business appears across Google Search, Maps, and Gemini. Listings, reviews, and competitor signals all in one view.What to measure, which signals to...